"With every expectation, the vision is quietly implemented." Since the establishment of Tank Xiaoxi in 2017, it has served countless pet-raising families with the beautiful vision of "making the world more lovely", and has also gained a lot of success from shit-shoveling officials. His support and love are beyond words.

Based on the practical needs of cat-raising families, Tank Xiaoxi created a new category of pet food - staple cat strips. In terms of product quality control, every cat parent can rest assured; in terms of product taste, every furry child will love it. In order to bring a better experience to every pet-raising family, Tank Xiaoxi continues to break through itself and update and iterate. From the staple food cat strips of Imperata cogongrass root to the staple food cat strips of fresh milk without adding a drop of water and 0 lactose, each product has been recognized and praised by consumers, and has spontaneously formed a word-of-mouth spread.

Today, Tank Xiaoxi won With the recognition and coverage of the pet industry white paper, apart from the joy of being encouraged, I am even more grateful... Thank you to the fans of Tank Xiaoxi who have grown up together with you all the way, and thank you to every member of Tank Xiaoxi's team. Of course, the ones who should be most grateful are the furry kids who like our products ~ they never forget their original intentions and live up to their expectations. Tank Xiaoxi will continue to forge ahead with the love of all the shit-sweepers and silly kids~ Use practical actions to repay the support of Tank Xiaoxi fans, continue to polish itself, and develop better products! Please feel free to like us~ Data from the "China Pet Industry White Paper Series-2022 China Pet Consumption Report" show that in the cat staple food market, the preference for staple wet food has steadily increased to 39.4%, becoming the most preferred by Chinese cat owners Cat food category. The cat snack category has developed towards staple food, health, diversified forms and small-sized products. Staple food cat strips have risen rapidly within a year, receiving more and more attention and becoming the first choice of many cat owners. According to the 618 pet industry's good start report released by Tmall Xiaoer, the one-hour sales of Tank Xiaoxi's staple cat bars exceeded the entire 618 start last year. As a leading brand of staple food cat bars, Tank Xiaoxi’s staple food cat bars have been highly sought after since they were launched online, becoming the No. 1 seller of full-price staple food cat bars on Tmall, with cumulative sales to date exceeding 6.79 million units. The hit product has sold over 6.79 million units. How does Tank Xiaoxi define staple cat strips? During the communication with Xue Bao (huaming name), the product director of Tank Xiaoxi, the author learned that Tank Xiaoxi found through 6,000 questionnaires that cat strip products are the first echelon of pet snack purchase preferences, and their main uses are Enhance the fun of interaction between people and pets, and maintain the emotions between pet owners and pets. However, in the cat strip feeding scene, what most pet owners are most troubled about is that the addition of a large amount of attractants, colloids, and starches in traditional cat strips will cause cats to be picky eaters and cause malnutrition in cats. Tank Xiaoxi was keenly aware that the feeding needs of pet owners were rapidly changing towards health and refinement. He also saw more possibilities in the staple food wet food market, and innovatively proposed the concept of "staple food cat strips". After more than a year of research and development, modifications to traditional staple food cans, and nearly a hundred repeated proofing tests with four mainstream wet food factories, Tank Xiaoxi launched the first Imperata root staple food cat strips, completely breaking the Positioned as a traditional snack, cat strips quickly opened up the market with a new category and achieved results far beyond expectations on the consumer side. From user insights to intensive research and quality control, it helps the pet industry develop in an orderly manner. According to public information, Tank Xiaoxi was founded in 2017. Its first product was officially launched and publicly sold in January 2020. It took only one and a half years. Grow into a KA-level merchant and receive official targeted support from Tmall. With its excellent product and service capabilities, Tank Xiaoxi has won countless loyal fans of the brand, forming a moat for the brand itself. Leading the transformation of staple food cat bars is inseparable from profound user insights. Tank Xiaoxi has established deep links with consumers and draws innovative inspiration from real consumer feedback. Aware that mixed storage of freeze-dried and staple food can easily lead to freeze-drying oxidation, Tank Xiaoxi creatively proposed packaging of freeze-dried staple food; combining the advantages of baked food and cold-pressed food, Tank Xiaoxi creatively launched "lightly baked" cat food , jumped to JD.com’s TOP1 list of cat staple foods on the day it was launched; the first fresh milk staple cat strips launched without adding a drop of water and 0 lactose also gained the love of many consumers.

In terms of R&D and quality control, in order to ensure the safety and stability of the production of cat strips, Tank Xiaoxi has reached a strategic cooperation with Shandong Paison, a leading domestic pet wet food factory. The two parties have worked together to develop a cat food staple Standard cat food strips that are both palatable and functional. Tank Xiaoxi uses raw materials of human food grade, selects suppliers that meet product safety standards, and establishes a traceability guarantee system for raw materials. It cooperates with CTI to ensure batch testing of related products and ensure the safety and reliability of all factory products. Product strength leads a new direction in the field of staple food cat strips.

Tank Xiaoxi’s success The staple cat strip category has entered a stage of rapid development, and a large number of brands have begun to change their play styles and enter the staple cat strip track. As the industry pioneer of this category, Tank Xiaoxi has already seized the development opportunity of staple cat strips due to his advanced market sense, and has expanded the staple cat strip product line through continuous iterations. While its products are driving consumption upgrades and market upgrades, Tank Xiaoxi will join hands with all parties in the industry to further improve industry quality standards and bring new development momentum to China's cat wet food market. When talking about future development plans, the product director of Tank Xiaoxi said that first of all, they will adhere to the original intention of "producing high-quality, safe food for their own furry children" and treat each product with the attitude of "careful research and selection, if you love it" , to provide pet owners with high-quality products and services, and will continue to explore, break conventions, and redefine in research and development along the road of innovation in the staple cat strip category; secondly, the team will also invest in more with an extremely open mind. We will devote more energy to strengthening industry exchanges on staple cat strip products, hoping to empower each other to grow with more excellent brands and jointly help the orderly development of the pet industry; finally, we welcome more like-minded consumers to practice science with Tank Xiaoxi Raise pets, refine the concept of pet care, raise pets and make the world more lovely. Through profound user insights, Tank Xiaoxi created a new category of staple food cat strips based on the "combination innovation" thinking. The logic of successful category innovation is to be user-demand oriented, solve consumers' real pain points, and break conventions to create surprises for consumers. . In the context of the rapid development of the pet industry, competition in the industry has gradually intensified, and every practitioner has the obligation and responsibility to maintain the orderly development of the industry. It is expected that more companies will focus on the real needs of pets, use innovation to break the "involution", and enhance the social value of enterprises.