[Project Background]

Luda Sheng Animal Pharmaceutical Co., Ltd. was established in 2004 with a registered capital of 5 million yuan. It was formerly known as Northeast Agricultural University Kefa Veterinary Pharmaceutical Factory. Its business scope includes animal disease prevention and treatment. R&D, production and sales of preparations, medicines and feed additives. The factory covers an area of ​​55,000 square meters and has 16 GMP production lines. It is a veterinary pharmaceutical company with the most complete dosage forms in the three northeastern provinces. In terms of technology, we have carried out in-depth cooperation with university research institutes such as Northeast Agricultural University, Harbin Veterinary Research Institute, Animal Husbandry and Veterinary Branch of Heilongjiang Academy of Agricultural Sciences, Heilongjiang Bayi Agricultural University, Jiamusi University and other university research institutes. Currently, it has four invention patents, 7 utility model patents, 1 appearance patent and 18 registered trademarks. The main products are traditional Chinese veterinary drugs, antiparasitic drugs and animal health care agents with isatis root as the core. The sales areas cover the three northeastern provinces, Hebei, Inner Mongolia, Shaanxi, Gansu, Qinghai, Ningxia and Xinjiang.

[Brand appeal]

my country’s breeding industry is developing in a healthy and orderly manner, laying a good foundation for the development of the veterinary drug industry. With the development of economic globalization, the concentration of the veterinary drug industry has been increasing. Through continuous mergers, acquisitions and reorganizations, international veterinary drug companies have formed international giants such as Zoetis, Boehringer Ingelheim, Merck, and Eliline Animal Health. The top five The market share of international manufacturers exceeds 50%. In contrast, my country's veterinary drug market concentration is relatively low, and there is a large gap between the production and sales scale of major enterprises in the industry and internationally renowned large enterprises. As a brand that has been established for nearly 20 years, the company has a good reputation in the market, but the brand visual foundation and core concepts are still unclear, which seriously hinders the brand from further exploring the market. The company hopes that Bince can help the company sort out and plan the brand system with market-oriented marketing thinking. , and thus help enterprises further develop.

[Solution]

Companies have been competing in the market for many years, and the original logo has accumulated certain cognitive assets in the minds of a large number of consumers. The logo cannot be drastically changed, but should be optimized and gradually replaced on the original basis; at the same time, it needs to be clear It is the core positioning and competitiveness of the enterprise, and it is necessary to answer the questions about who Ludasheng is and what problems it can solve. Bince proposes and strengthens the company's core categories of veterinary drugs, and creates the company's exclusive slogan - veterinary drug Ludasheng, which makes breeding easier and solves the problems of brand recognition and selection in one fell swoop; in terms of visual communication, choosing popular IP can help Consumers can quickly identify and recognize the brand. At the same time, they can differentiate themselves from similar competing products in the market and stand out. According to the industry characteristics of the branded veterinary medicine, the brand IP is set to an old Chinese medicine doctor who has the Taoist fairy style transformed from the herbal spirit. , the image is unique and cute, and it also incorporates elements of traditional Chinese medicine to create an image that resonates more with Chinese people, and has consistently implemented it in packaging and extensions. At present, the product has been launched and has been widely praised by the market.

[Service items]

Brand planning, brand culture, logo upgrade, VI design, IP design, super symbols, original illustrations, packaging design.