In recent years, as the number of pet owners in my country has continued to increase, the pet economy has shown rapid growth, and brand competition on the cute pet track has become increasingly fierce. Tianyuan Pets is in this rapidly developing industry. With its strong accumulation in product development and supply chain management system, as well as the company's extensive and deep customer service and accumulation, Tianyuan Pets has established sales channels for the global market. At the same time, Tianyuan Pets actively carries out digital transformation and upgrading to provide solid information support for business development.

On February 28, the launch meeting of the E3+ digital platform construction project between Tianyuan Pet, a leading domestic pet products brand, and Yum Software was officially held. Senior executives from both parties, relevant business line leaders and important members of the project team participated. Meeting. This project will help Tianyuan Pets optimize its digital management system, integrate channel resources to achieve one-stop inventory management, and provide support for the digital transformation and upgrading of its domestic business.

Picture/Partial brand display of Tianyuan Pets, picture source Tianyuan Pets official/

As early as 1998, the entrepreneurial team of Tianyuan Pet Company began to engage in the pet industry. In the early days of the business, they used pet nest mats to crawl with cats. Shelves are the main products and we took the lead in entering the international pet market. With the accumulation and improvement of market coverage, number of customers, team size and development capabilities, the company gradually covers multiple categories of pet products such as pet toys, pet clothing, pet daily necessities, electronic products and pet food, and continues to develop and launch novel styles and practical functions. , safe, reliable, and high-quality series of new products, and established a product development and supply system that can comprehensively and continuously meet customers' one-stop purchasing needs.

Gathering at the project site

At the project launch meeting, Yu Xiaochun, Tianyuan Pet Customer VP and general project leader, first introduced the background of this project. She pointed out that this project is of great significance to the development of Tianyuan Pets and is an important node in the company’s overall planning and digital construction of domestic business development. Currently, with the rapid development of the company's business, the existing information system can no longer meet the needs. For example, it is impossible to achieve unified management of goods across multiple product lines, finance cannot control business risks, distribution management lacks a customer relationship management system, and 2C /2B business platform processes cannot be made private, etc.

In this context, the E3+ digital platform project in cooperation with Yum Software covers all entities of Tianyuan Pet’s domestic business, including supplies and food, and will focus on building marketing channels for one-stop management ( Build global inventory sharing for Tianyuan Pet’s domestic business and realize an omni-channel one-stock operation model), integrate online and offline channel unified management (complete all-link fulfillment of Tianyuan Pet’s domestic business’ omni-channel business, and improve contract fulfillment capabilities and strengthen inventory turnover ) and achieve integrated business and financial management (build Tianyuan pet distribution business system, realize order coordination, settlement and other system construction for dealers). The project will further integrate channel resources to achieve one-tray management and build infrastructure for the digital transformation of Tianyuan Pet’s domestic business.

/Meeting Site/

Yum Software Project Manager Aoki analyzed the implementation plan and strategy of this project. He analyzed the implementation plan of the project in detail based on the overall blueprint of Tianyuan Pet Digital Construction, and focused on value delivery to elaborate on the six major stages of the entire project (project initiation - blueprint design - development and implementation - user UAT - system launch - acceptance and delivery). The project scope, project goals, team division of labor, communication mechanism, management methods, etc. were further clarified. He pointed out that the project blueprint design and the process of launching each section are very important. This is the basis for project acceptance and the key point of implementation. The teams of both parties control and confirm each quality link, and promote it with the goal of result-oriented and value output. Project implementation. The Yum Software team will devote all its efforts to the project to ensure the implementation of all implementation work.

/Meeting Site/

Xue Yuanchao, Chairman of Tianyuan Pets, gave a concluding speech. He said that digitalization is the top priority for Tianyuan’s strategic development, and the company attaches great importance to this project. . With the rapid development of business, there are indeed some pain points in the company's current system, which also makes this project cooperation with Yum Software more targeted. I believe Yum Software's rich industry experience can provide useful reference for Tianyuan's digital construction. The heads of Tianyuan's business modules are all on site. The company will also allocate resources from all parties during the project. We look forward to everyone cooperating with the Yum Software team and going all out to implement this project. Let's work hard together!

/Conference site/

The conference site also held a cooperation signing ceremony for Tianyuan Pets & Yum Software E3+ digital platform construction. Xue Yuanchao, chairman of Tianyuan Pets, and Huang Fei, chairman and CEO of Yum Software, signed the contract on behalf of both companies respectively, which gave this cooperation a good start.

/Signing Site/

Implement the promise and achieve the mission! Yum Software will adhere to value delivery, comprehensively integrate resources to promote project implementation, assist Tianyuan Pets in promoting corporate digital strategic upgrades, meet its business diversification and rapid development needs with digital solutions and stable systems, and safeguard the long-term development of the brand.