Xinyuan Development Bao, a pet food and health care products company with a history of more than 50 years, held a new product launch conference online. At the meeting, Xinyuan Development Bao announced the following things:

1. By listening to the real needs of pet owners, interpreting pet nutrition, re-exploring the needs of dogs and cats, and studying scientific feeding programs for dogs and cats, Xinyuan Development Bao launched the Zhizhen Yuanshi series of pet foods;

2. Introduction Xinyuan Development Bao’s newly proposed 6-layer safety guarantee system;

3. Introducing SINGEN CAT ROOM (SCR) - scientific research with cat behavior, nutrition and health as the core;

4. The live broadcast takes the audience to visit the factory and directly see the production line of the new product - Zhizhenyuanshi series cat food.

The new series covers two new cat foods

Designed with precise nutrition for different types of adult cats

According to the official introduction, the new Zhizhen Food released by Xinyuan this time The Yuanshi series of cat food includes full-price grain-free cat food for adults and low-temperature slow-roasted full-price cat food for adults.

Xinyuan stated that cats in adulthood have been fully developed. The nutrition required at this stage is mainly focused on improving health, longevity and quality of life to the greatest extent, and maintaining the beauty and strength of the breed characteristics. At the same time, cat food must contain high-quality protein. In addition, according to the characteristics of the cat’s digestive tract, cats need food containing high-quality protein, high digestibility, appropriate energy density, and low carbohydrates.

Zhizhenyuanshi low-temperature and slow-baked cat food is designed for adult cats with ideal body posture maintenance needs, helping them maintain a strong body. The meat content of this product is more than 90%. The formula uses muscles, bones, and viscera from white-feather broilers as the main raw materials. Through a balanced ratio of the three, it provides natural nutrients such as protein, calcium, phosphorus, and vitamins needed for cat growth. Protease and lipase are added to help cats digest and prevent loose stools. At the same time, the product adopts a low-temperature baking process. At a temperature of less than 90 degrees, each batch is baked for 10 hours. The low-temperature and slow baking method reduces the loss of nutrients in the raw materials due to high temperatures and reduces the Maillard caused by the puffing process. Complex.

Another full-price grain-free adult cat food from the True Original series, designed to meet the nutritional needs of indoor adult cats. Four common problems surrounding adult cats indoors: 1. Lack of exercise, easy to gain weight; 2. Fragile gastrointestinal tract, prone to indigestion; 3. Fecal odor; 4. Excessive licking of hair, easy to accumulate hair balls, requiring precise formula design. This product is high in protein and low in starch, which is good for maintaining body shape; it has a high digestibility of 95% to reduce the burden on cats; it contains yucca extract to absorb the ammonia content in feces; and it also adds psyllium to help eliminate hair. ball.

For these two products, Xinyuan also conducted a double-plate test for palatability testing. Among them, the average feed intake rate of Zhizhenyuan Food series full-price low-temperature baked cat food was 81%, and the total The first choice rate is 84%, and the feed intake ratio is 78%; the average feed intake rate of full-price grain-free adult cat food is 82%, the overall first choice rate is 90%, and the feed intake ratio is 81%.

Proposed a "6-layer safety guarantee system"

Committed to making Zhizhen Yuanshi a "highly transparent" cat food

The Zhizhen Yuanshi launched this time For the Yuanshi series of cat food, Xinyuan Group has put great effort into the quality and safety of its products. Xinyuan insists that quality is always the first priority, so it proposes a "6-fold safety guarantee system" to make the product more transparent and strict. We control every detail and strive to be as scientific, nutritious and transparent as possible.

The six major safety guarantees proposed by Xinyuan include: 1. Submit batches for inspection, qualified and compliant; 2. Own factory, open and transparent; 3. 10 million product liability insurance, pet owners More peace of mind; 4. One bag, one code, full traceability; 5. Safe feeding testing to ensure product quality stability; 6. Raw material suppliers are transparent and safe and controllable.

At the same time, Xinyuan said that in order to make the Zhizhen series of products into "highly transparent" cat food, Xinyuan Development Bao printed "double two-dimensional" on the packaging of each Zhizhen series of cat food. Code", that is: product identity code + each bag's exclusive anti-counterfeiting code; by scanning the product identity code to enter the mini program, and scanning the anti-counterfeiting code in the mini program, you can locate the specific production chain information of this batch of products.

This dual-code system can query the supplier of the raw materials used in the batch of each bag of products, the batch of raw materials, the production process records of this batch of products, and the test report information of this batch of products. Xinyuan strives to use technology to disclose to consumers the production chain control process of each bag of products, and refine the minimum control cycle for inspection to "each batch". It is also the first pet company in China to broadcast key production links of the factory online in real time, and to open the cat knowledge courses accumulated over the years to consumers.

In addition, according to the official introduction, on the day of the launch of the new product, Xinyuan recruited 200 product experience officers to try out the new Zhiyuan Food full-price grain-free cat food/low-temperature slow-roasted adult full-price cat food Liang helps optimize and upgrade subsequent products by collecting real feedback from consumers on their tasting experiences.

At the same time, Xinyuan cooperated with the School of Agriculture and Biology of Shanghai Jiao Tong University to conduct more than 30 days of feeding experiments on the two newly launched Zhizhen series products, from the aspects of safety, palatability, and nutrition. Sexuality and other aspects verified to be qualified. Scan the ID code on the back of the product and enter the mini program to view the complete report of the feeding experiment.

More than 50 years of history and brand accumulation

Our own factory ensures product production safety

As a domestic pet that has been developed for more than 50 years Enterprise, "Xinyuan Development Bao" under Xinyuan Group is one of the oldest pet brands in China. Xinyuan Group relies on its advantages in the veterinary field to strive to provide better products for pets. At present, Xinyuan Group has developed six major categories, including pet food, health products, medicines, and snacks, more than ten series, and hundreds of products. More than four generations of pets have used its products, and its cumulative services exceed 600W+ pets around the world.

The Zhizhen Yuanshi series of full-price cat food launched this time is Xinyuan Development Bao’s veterinary team and professional pet food R&D team, through in-depth research on safety, nutrition, scientific and other empirical data. Developed through analysis.

Xinyuan Group is not only one of the few domestic companies with its own animal health research and development center, but also the first company in Shanghai to pass the new version of veterinary drug GMP acceptance. The newly released Zhizhen Yuanshi series of cat food is produced in its own pet food factory.

According to the relevant person in charge of Xinyuan Development Bao, Xinyuan’s factories are equipped with high-tech equipment and have high-tech talents such as masters and doctors. At the same time, they strictly abide by modern advanced production concepts, from the production environment, Production equipment, production processes and testing standards ensure the quality of factory products and provide safe and secure products for pets.

Establish a channel protection policy

In the future, we will continue to develop products from the perspective of users

On the channel side, Zhizhenyuanshi full-price cat food will be sold in the trust market in the future. Yuanfabao is sold through three channels: offline channels, breeding channels and self-operated official flagship store channels. Each channel has corresponding protection policies to ensure the healthy and long-term development of their respective channels. PS: The detailed protection policy can be pulled to the end of the article to contact the relevant business personnel of Xinyuan Development Bao

Finally, the person in charge said that in the future, Xinyuan Development Bao will continue to uphold its original intention and produce pets with the rigorous spirit of pharmaceuticals product. Conduct a more in-depth study of pet nutritional needs to create "precision nutrition" that meets the needs of pets of different ages and types.

Xinyuan Development Bao will also pay more attention to user needs, continue to implement new product experience officer activities, and continue to develop products suitable for dogs and cats from the user's perspective. Pay more attention to empirical data such as product safety, nutrition, and scientificity to protect future product quality.