Pet industry observation news, on February 28, the launch meeting of the E3+ digital platform construction project in cooperation with Tianyuan Pet, a leading domestic pet products brand, and Yum Software was officially held. It is reported that this project will help Tianyuan Pets optimize its digital management system, integrate channel resources to achieve one-stop inventory management, and provide support for the digital transformation and upgrading of its domestic business.

At the kick-off meeting, Yu Xiaochun, Tianyuan Pet customer VP and general project leader, pointed out on the spot, “This project is of great significance to the development of Tianyuan Pet and is an important step in the company’s overall planning and digital construction of domestic business development. Node. Currently, with the rapid development of the company's business, the existing information system can no longer meet the needs. For example, it is impossible to achieve unified management of goods across multiple product lines, finance cannot control business risks, and distribution management lacks a customer relationship management system. , 2C/2B business platform processes cannot be private domain, etc. ”

The E3+ digital platform project cooperating with Yum Software this time will cover all entities of Tianyuan Pet’s domestic business, including the two major business segments of pet supplies and pet food, and will focus on building marketing channels for one-stock management (building Tianyuan Pet Global inventory sharing for domestic business, realizing an omni-channel one-stock operation model), integrating online and offline channel unified management (completes full-link contract fulfillment for Tianyuan Pet’s domestic business, omni-channel business, and improves contract fulfillment capabilities, and strengthens inventory turnover), and realizes Integrated business and financial management (building Tianyuan Pet’s distribution business system, realizing dealers’ order coordination, settlement and other system construction) is carried out to build infrastructure for the digital transformation of Tianyuan Pet’s domestic business.

Huang Fei, chairman and CEO of Yum Software, also said at the scene, "Digital construction and omni-channel strategy are inevitable choices for brand retail companies to maintain competitive advantages now and in the future. Yum Software Middle Office aims to solve problems for customers The core business needs in terms of business and financial integration (one ledger), omni-channel inventory sharing (one pallet of goods), and global membership management (one game of chess) can meet the development needs of Tianyuan Pet’s omni-channel layout and brand expansion overseas. I believe that the two parties working together, based on the mature digital product E3+ enterprise middle platform, will be able to help Tianyuan Pets better deploy its omni-channel business and achieve new performance growth.”

In fact, Tianyuan Pets’ layout for digital transformation. Already unfolded. According to incomplete statistics from pet industry observations, as early as 2019, Tianyuan Pets reached a strategic cooperation with Tianjin Musu Technology, launched the TopSolid project, and opened the door to digital production.

In the same year, Tianyuan Pets also reached cooperation with UFIDA Network Technology and launched the Tianyuan Pets ERP project. The main direction of the project is to provide Tianyuan Pets with integrated production, supply and marketing solutions through UFIDA NC services, and help it build an integrated production, supply and marketing collaborative platform that meets the characteristics of Tianyuan Pets.

In recent years, Tianyuan Pets’ exploration of digitalization has not stopped. For example, in 2023, Tianyuan Pets reached a cooperation with Shichong Cloud, adding to the new ecology of the digital innovation supply chain.

In the same year, Tianyuan Pets signed a contract with MagicBI, hoping to use search-based BI to quickly obtain the required data insights and provide strong support for decision-making. Realize data-driven digital and intelligent decision-making to improve operational efficiency and market competitiveness.