The Yili pet supplies brand under Tianyuan Pet officially entered the Pet Boss platform on March 15, 2023. Together, we will provide 42,000 offline terminal stores with more efficient, thoughtful and thoughtful intra-city retail enabling services.

Hangzhou Tianyuan Co., Ltd. was established in 2003. As an early enterprise in the pet industry in China, after more than 20 years of focus and accumulation, it has developed into a full-category, large-scale pet product supplier in my country. business, especially in the field of pet products, which has the most comprehensive competitiveness and is now on the market.

As of 2022, the company has 4 pet product production bases around the world, and its business scope involves dozens of countries. The products are sold domestically all over the country and exported to Europe, America, the Middle East, Southeast Asia and other countries and regions. Its subsidiary Hangzhou Saiwang E-Commerce Technology Co., Ltd. is a wholly-owned subsidiary responsible for the pet products business line.

1 Introduction to the Tianyuan Yili brand

The Tianyuan Yili brand was established in 2019. During the development process, it has continued to strengthen the construction and improvement of the supply chain management system, and gradually formed an efficient and reliable The multi-category pet product supply chain management system meets customers' one-stop, multi-frequency purchasing needs. The Yili brand includes pet nest mats, cat climbing frames, pet toys, pet clothing, electronic smart pet products and other series and full categories of pet products.

2 Recommended reasons for store listing

1. Complete categories , one-stop blind selection is available.

The efficient and reliable multi-category pet product supply chain management system fully meets the store's one-stop, multi-frequency purchasing needs, with a complete range of low, medium and high-priced pet products.

2. Quality and after-sales service are guaranteed.

Yili is a brand of Tianyuan Pet, a listed company, with a mature production system and strict quality management system. And the after-sales service system is relatively complete and the response speed is fast.

3. Direct supply from the manufacturer, super cost-effective.

The Yili brand has a high-quality supply chain and various products are extremely cost-effective.

4. Stable supply.

The products on the platform have been comprehensively evaluated by Chongboboss’ product selection team, and a stable supply agreement has been reached with the brand.

5. Styles are updated and iterated quickly.

Irregular updates of store supplies products are conducive to increasing customers’ freshness about the store and are an important measure to maintain store brand awareness. Yili’s brand’s global vision and continuous innovation have given store supplies Iterative updates of product categories provide more choices.

3 Explore new sales channels in the same city

With the With the development of the social retail industry, the retail format of the pet industry is also constantly changing. Especially with the rapid development of the Internet and the orderly advancement of the digital economy, new forms of channels have also emerged in the pet industry.

The emergence of every new form contains new opportunities. Tmall’s new supply, JD’s new channels, Douyin’s live streaming, Pinduoduo’s low-price e-commerce, and the emergence of new channels in the industry are all new opportunities that have emerged as the pet retail industry develops. After Tianyuan Pets understood Boss Pet’s business model, it strongly supported new channels and tried new forces.

(1) Steady control of pallets through the Chongbo Boss platform. The brand directly responds to the store's purchasing needs and provides timely feedback and follow-up.

(2) Stabilize and control the price through the Chongbobo platform. Brands set their own prices, set up marketing activities independently, and jointly plan DTC activities with stores to boost store performance growth.

(3) Support stores to launch takeout platforms through Chongbo Boss. Pet Boss has established a nationwide intra-city retail operation center, which can assist in purchasing Yili brand pet stores and operate takeout stores, supporting stores to expand channels and increase revenue.

(4) Increase the store’s awareness of the brand by pampering the boss. Unique functions such as one-click warehousing, material synchronization and data sharing on the Pet Boss platform have greatly enhanced the store's management efficiency for Yili series products. It has opened up local life platforms such as Meituan, JD.com, and Ele.me to achieve multi-end synchronization of data and orders, which is more conducive to multi-party linkage between brands and platforms and supports stores to do a good job in local business.

4 About Chonglaobo intra-city retail

Chonglaan retail business is a localized service in the same city that integrates brand promotion and product sales for brands using its own advantages. Brands only need to provide 100 shelf displays to get 100 store shelf displays, 100 takeaway store shelves and 100 private domain mini-program promotions in designated areas. Different cities have formulated different practical plans, which can be carried out simultaneously in multiple cities. We can work with brands to empower stores and do a solid job in offline business together.

Tianyuan Pets is one of the first listed companies to support Chongbobo’s intra-city retailing, and has given sufficient support to Chongbobo’s growth. Especially in the initial stage of intra-city retail business, they not only provided business support, but also gave a lot of guidance in model exploration. All the friends of Pet Boss would like to express their sincere gratitude to Tianyuan Pets for their help and support! Exploring a new business is so difficult and full of uncertainties. The support of industry seniors makes us more certain in our direction and more confident in our exploration.