Visuals Awards, referred to as VA, is a competition for the packaging and appearance design of new pet consumer products. It was launched in Shanghai by the PIIS Pet Industry Innovation Forum.

In last year’s VA2021 competition, the competition team received more than 100 sets of works submitted by more than 50 brands. After 13 expert jury representatives from professional packaging and industrial design institutions, the competition team focused on the design of the entries. Professional and detailed scoring was carried out in six dimensions: innovation performance, appearance design performance, visual communication performance, functional design performance, commercial value performance and sustainability. In the end, President Baby, Taitail Life, Chongluoji, Brand, CATLINK, Seven pet brand owners, Youha and Maoqiu, won the best seven items in the competition, with an award-winning rate of approximately 6.5%.

The Visuals Awards 2022 competition continues the fair, transparent, and scientific selection criteria, aiming to discover truly outstanding and creative pet works. It hopes to inspire more inspiration and enthusiasm in the industry while protecting high-quality original design works. The emergence of innovation provides some scientific and positive guidance for the improvement and upgrading of more and more works in the industry, and promotes the diversified, healthy and sustainable growth of the pet market.

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Appreciation of VA2022 outstanding entries: Pill-flavored full-price cat food·Pellet-flavored staple freeze-dried cat food·Pork formula

Name of the work: Maru-flavor full-price cat food· Pill-flavored staple food freeze-dried cat food·pork formula

Work category: Food Category - Staple Food Group

Launch date: May 30, 2021

Brand name : Maruwei

Official company: Maruwei

Brand concept/marketing positioning:

We strive to retain the content of ingredients to the greatest extent through the world's advanced processing and nutritional retention technology Pure natural nutrition, and also committed to the rational application of functional patented ingredients, can effectively prevent diseases and gain health for your pet.

Packaging or industrial design style/concept:

In the overall design style of this product packaging, a minimalist design style is adopted, which is in line with the brand tone of Wanwei. This packaging uses the image of a pink pig's nose, which maintains the basic characteristics of the overall packaging to a great extent. Through the combination of simple colorful graphics and text, this product is conveyed to consumers more concisely, clearly and intuitively.

Packaging or industrial design functionality:

Adopt a minimalist design concept on the front of the packaging. Simple patterns and text can make the transportation and sales of this product more convenient, thereby increasing The efficiency of the entire sales process. During the purchase process, consumers can clearly understand the content and selling points of the product. The inner layer of this package uses tin foil paper, and a sealing zipper design is added to the package to facilitate consumers to open it. It also ensures the freshness of the product to a great extent and prevents oxidation.

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Visuals Awards 2022 Event Highlights

Event Award Ceremony

The Visuals Awards competition award ceremony will be held at the plenary session on the first day of the PIIS2022 forum Held, the greatest value of the VA competition award ceremony is not only a stage to witness honors, but also that it provides a special interpretation of annual pet product design trends - expert representatives from professional packaging and industrial design will give an in-depth analysis of the winning works and entries. Share, compared with the mature competition field of new consumption, what room for improvement can there be in the future design of pet products? How to scientifically "attract attention" to improve the commercial monetization ability of products? They will all get answers or inspiration at the awards ceremony.

Participating organizations in the VA2022 event will receive free tickets to the awards ceremony, where they can watch the ceremony and listen to professional advice and sharing.

The award setting is more comprehensive

The VA2022 event incorporates considerations for the sustainable communication of the brand and the display of brand power into the award setting. The subdivided award setting is divided into "Best Creative Design Award" ", "Best Product Design Award", "Best Brand Communication Award", "Best Functional Design Award", "Most Commercial Value Award", the works will be easier to demonstrate core competitiveness on the publicity side and win high Quality exposure and promotion.

Scientific and reasonable scoring mechanism

The VA2022 competition uses grouping to classify works. The food group and supplies group will be scored separately by their respective expert judging panels. Taking into account the attributes of different products and the difficulty of innovation, the food group is divided into three sub-groups: staple food, snacks and health products. The supplies group is divided into smart supplies, cat litter, pet toys, cleaning and disinfection products, and basic supplies. 5 categories, the classification is more detailed, and the works will be judged in their respective categories. Scientifically and objectively demonstrate the actual competitiveness of the work.

Joint promotion with cooperative media

Part of the media coverage of the VA2021 event

The media communication of the VA2022 event will expand to new consumption areas, and the works will have the opportunity to be displayed on a wider scale The stage will be seen by more potential consumers, professional media and channel dealers.