In the natural diet of pet dogs and cats, meat has always been the most important raw material. It provides indispensable nutrients for dogs and cats in daily life and maintains the health of dogs and cats. This also makes pet food companies focus on meat. We work hard on similar raw materials and strive to create pet food that is more suitable for the growth of pet dogs and cats.

Recently, the domestic pet food brand Damas has continued its refined product concept, starting from the natural instincts of dogs and cats, and focusing on meat-based ingredients to create a new product that meets the original needs of dogs and cats. Fresh pet food series. To this end, the pet industry expert contacted the person in charge of the Damas brand and learned about the original intention of Damas to launch this product and the current channel layout of the Damas brand. The details are as follows:

Selected Fresh Products Meat is the main ingredient

Satisfy the natural cravings of dogs and cats

In order to ensure the comprehensive nutrition of dogs and cats, many pet owners will choose to purchase fresh meat to make three meals for their pets every day to avoid The lower meat content and use of leftovers in traditional pet food have adverse effects on dogs and cats. However, this kind of hand-made pet food is not only complicated and difficult to store, but also some vitamins, minerals and other nutrients that need to be taken in from natural fruits and vegetables are also invisible, resulting in nutritional imbalance and, in severe cases, reducing the dog's health. The cat's resistance causes problems such as decreased vitality and susceptibility to illness.

In order to solve the problem For these pain points, the person in charge said that the Damas Fresh Food Series uses fresh meat as the main meat source, and mixes different fruits, vegetables and nutrients according to the nutritional needs of dogs and cats, so as to satisfy the carnivorous nature of dogs and cats while rationalizing the recipes. The structure provides comprehensive, balanced and diversified nutrition for pets. It not only meets the dietary needs of dogs and cats, but also takes into account the advantages of easy feeding and storage. It uses fresh and delicious natural ingredients to awaken the instinct of dogs and cats. , to ensure daily health.

Add raw bone and freeze-dried meat

Simulate the original nature of pets

For Damas fresh pet food, the person in charge revealed that this series also inherits the original nature of Damas. The refined thinking of Mashi product research and development, on the premise of using fresh meat as the main meat source, also adds an additional 5% freeze-dried raw meat. Freeze-drying adopts a -38°C vacuum freeze-drying and fresh-keeping process, which greatly retains the nutritional value and original flavor of the ingredients themselves, further increasing dogs and cats' desire to eat and improving picky eaters.

Different from traditional freeze-drying, Damas raw bone and meat freeze-drying only uses fresh meat, fresh cartilage and fresh offal as the main ingredients. Fresh meat contains high-quality protein and a variety of amino acids, which is beneficial to the muscles of dogs and cats. production; fresh cartilage can provide chondroitin sulfate, which serves as "joint lubricant"; fresh offal can help supplement iron, zinc, selenium and other minerals needed for body metabolism, creating a high-quality, high-meat content for pets. Nutritious meals.

The first batch of 6 new SKUs

Meet the different needs of dogs and cats

According to the person in charge, the fresh food series launched by Damas this time Grain is Already the fourth series of products of Damas, and it is also another innovative product of Damas. In addition to adding fresh meat and raw bone meat, the fresh series also provides duck meat and pear. Six different flavors including chicken & prebiotics, red meat & yam, salmon, chicken, duck, beef and mutton are available for dogs and cats with different situations and needs to choose from.

For example, the duck & pear dog food, the cold duck meat is supplemented with juicy fresh pears, can help the dog reduce the internal heat and relieve the tear stain problem caused by internal heat; while the other two chicken & Prebiotics and red meat & yam dog food focus on easing the gastrointestinal motility and improving vitality of dogs.

In terms of cat food, the salmon flavor is selected from deep-sea salmon, combined with nutrients such as seaweed and fish oil rich in omega-3 unsaturated fatty acids to help the cat's hair shine; other chicken, duck, beef and mutton flavors are available It focuses more on helping to solve cat urinary system health and hair ball problems.

Appeared at the IT Expo and Asia Pet Exhibition

Attracting the attention of many consumers

At this year’s IT Expo and Asia Pet Exhibition, Damas The fresh food series also appeared at the booth one after another, attracting the attention of many professional customers at the scene. The trendy and retro American-style packaging, innovative formulas with fresh meat and freeze-dried raw bones, as well as rich flavors and diversified nutritional combinations, provide pet owners with Providing a variety of solutions to pet raising problems, many purchasing customers and consumers made inquiries and reservations at the Damas booth.

The person in charge said that the new fresh food series launched by Damas this time will combine the solution of daily pet-raising problems with the concept of eating fresh meat, which is only a part of Damas’ product innovation. Today, as consumer demands continue to increase, seeking differentiation and diversification has become an important direction for Damascus' product research and development in recent years.

Completed this year 9,000 store expansion

Air-drying & baking & functional staple food will be launched in the future

In terms of channel layout, pet industry experts have previously reported that Damas is expected to complete 8,000+ pets this year Regarding store layout, according to the latest news, as of November, Damascus has completed 9,000 store expansions, exceeding the plan.

With the arrival of the post-epidemic era, the development of offline channels is also facing new challenges and opportunities: on the one hand, offline stores serve as terminals for essential businesses such as retail, beauty, nursing, and foster care; On the one hand, consumer demand is still rising. More intuitive, more transparent, and richer products and consumer experiences have gradually become the focus of offline pet stores. Damas will also continue to expand offline channels to meet demand. Starting from the perspective of product research and development, marketing promotion, sales services and other aspects, we will create more products that meet the needs of offline consumers, so that the brand can better reach consumers and bring champion pet food into thousands of households.

Next year, Damas is expected to complete the channel expansion of 12,000 offline stores across the country. In terms of products, Damas air-dried staple foods and baked staple foods are actively being developed and will be launched in the near future. Listed. In addition, we are also conducting research and development on functional food for daily pet-raising issues.

In the future, Damas will continue to maintain creativity and bring better quality products to the majority of pet owners. It will also adhere to the Champion Plan™ and continue to combine scientific research and innovation with competition practice to develop high-quality "champions". grain".