Hello, friends

This year is the seventh year of LORDE Lidou

Based on the belief that the brand is improving inwards

We have a strong commitment to Lidou The signboard has been carefully polished again

Today, Lidou’s new logo is officially released

01 new logo

Compared with the previous three generations, the new Lidou logo The biggest change is "simplicity".

Qian is easy to understand, Kun is capable of simplicity. Lidou hopes to transform into a simple image that contains more resonant energy.

At the memory anchor point, the new Lidou logo will be The iconic "cat head" has been transformed from an external concrete symbol into an embrace-like embeddedness - you have me in you, and I have you in me. While labeling the attributes of the pet category in a restrained way, it also implies that cats have become an inseparable bond in the human context. This kind of considerateness from oneself to cats is also the soft endogenous power that has given Lidou the past 7 years to start with the end in mind and sincerely make products.

In terms of color, the logo color was changed to pure black, which represents the improvement of the brand’s inclusiveness and the addition of rational technological beauty. Our deeply loved "Lidou Blue" is hidden from the logo display, and instead meets with Doud fans happily in the two-dimensional visual details.

In terms of fonts, we have continued the clean and relaxed texture of sans-serifs. At the same time, we have subtracted the strokes of English fonts and increased the proportion of Chinese fonts to make the overall presentation more rational and balanced. It embodies Lidou’s desire to set a quality benchmark for new domestic products for pets.

The logo update is actually a signal of Li Dou brand upgrade— —Li Dou is bravely exploring a more challenging wind direction. We hope to create trust among people with more sophisticated products and protect rational order with technology.

02 New hot products

This time, Lidou’s newly launched super food compound series sincerely brings three new products: Lidou full-price staple cat strips, Lidou pets Snacks, corn silk, hydrating cat cans, Lidou full-price chlorella staple food cans for cats.

At the beginning of the research and development of Lidou superfood compound series, it advocated "concentrating on exploring the nutritional supplement effects of three superfoods" and using "super technology" as a wing to open up penetration-promoting channels and allow for Cat beneficial effects can be effectively absorbed. The three products respectively help to "rejuvenate hair", "replenish soup and water" and "enhance self-protection", and one-on-one specifically meet the common functional needs of cats as they grow.

This is Lidou’s hard-core work that uses technology to empower functional ingredients and explores the secrets of food supplements.

Lidou's full-priced staple food cat strips

Powerful wingman with rejuvenated hair

Lidou's full-priced staple food cat strips, added with high-protein and low-fat "ocean" "Milk" oysters use deep hydrolysis technology to stimulate the nutritional energy of oyster peptides and supplement zinc and 18 kinds of amino acids for cats. Supplemented by high-quality TGN fish oil imported from Norway (purity up to 90%), it can help your pet's hair become beautiful and transform into the "Neptune" among cats that everyone loves.

At the same time, as a full-price staple food cat that meets the three international standards It has a mousse texture that cats can’t resist and is very palatable.

Note: "Super food" refers to nutrient-rich ingredients, such as oysters; "Super technology" refers to the deep hydrolysis technology that allows oysters to be absorbed in the form of small molecule peptides.

Lidou Pet Snacks Corn Silk Hydrating Cat Can

Healthy magic weapon for cats to pee smoothly

Lidou Pet Snacks Corn Silk Hydrating Cat Can, added with replenishing soup The "super food" natural corn silk that diuretics is used, and uses ultra-fine grinding technology to lock in freshness, retain nutritional essence, and make diuresis and moisture penetration more efficient. The soup is full of fresh meat and nutrients, and a drop of soup water has been triple-processed to gently protect the cat's stomach and intestines, making it safe to eat. There are also five major nutrients added to comprehensively enhance the body.

Especially when the weather gets colder, cats at home don’t like to drink water. , this natural and safe hydration tank allows cats to drink tons of water and pee smoothly.

Note: "Superfood" refers to nutrient-rich ingredients, such as corn silk; "Super Technology" refers to ultra-fine grinding technology that can break corn silk into small particles and retain nutrients.

Lidou full-price chlorella staple food jar for cats

Restore the hunting nature of cats

Lidou full-price chlorella staple food jar for cats, added It contains "superfood" chlorella rich in CGF growth factors to enhance cats' self-protection ability. At the same time, it uses ultra-high pressure wall-breaking technology to break through the cell barriers of chlorella, allowing cats to increase the digestion and absorption rate of functional substances to 90%. .

At the same time, it is worth noting that the raw bone and meat ratio of 8:1:1 in the raw materials is more nutritious than the single staple food canned formula and restores the hunting nature of cats. Two popular flavors, mackerel version and venison version, provide cats with a hearty meat feast.

Note: "Superfood" refers to nutrient-rich ingredients. Such as chlorella; "super technology" refers to ultra-high pressure wall-breaking technology that can break the cell wall of chlorella.

At the same time, the above three products all contain 0 starch, 0 glue and 0 food attractants, so they are delicious and not addictive.