my country's e-commerce industry is showing strong development momentum, especially in Jinan City, where e-commerce companies have sprung up like mushrooms after a rain and have achieved remarkable results in the past year. In order to further play the positive role of e-commerce in stimulating consumption and promoting domestic demand, summarize and promote the successful experience of Jinan City’s e-commerce development, and promote the scientific and stable development of Jinan City’s e-commerce industry, Jinan City successfully held the 2023 Jinan City Live Broadcast E-commerce Industry Committee Summary Meeting and "Transcendence and Taste of Jinan" 2024 Online New Year Shopping Festival Launch Ceremony.

This event is held to commend companies that have had a positive impact on the development of Jinan’s e-commerce industry in the past year, so as to inspire more companies to join the e-commerce industry and jointly promote Jinan’s e-commerce industry. prosperity and development. At the event, outstanding e-commerce companies such as Kairisi performed outstandingly. Through innovative business models, improved service quality, and optimized consumer experience, they brought a more convenient and efficient shopping experience to consumers, and at the same time contributed to the city's economy. Inject new vitality into social development. Kairisi, a leading brand in the pet industry, won the honorary title of "Jinan Excellent E-commerce Enterprise in 2023" for its excellent product quality and high-quality brand services.

Deeply develop the e-commerce platform. Scientifically raising pets

On e-commerce platforms, the pet food market has shown a steady upward trend. As the public pays increasing attention to pet health, the demand in the pet food market continues to expand. In 2017, Kairisi officially entered the e-commerce industry. Facing competition from many companies, only products with precise positioning and excellent quality can quickly stand out in the market.

After in-depth analysis of the market, Kairisi has carried out refined operations in the pet market and established the brand concept of "scientific pet raising, dedicated to pets only". This concept breaks through the full-grade food standards of commercially available products. Based on this concept, Kairis differentiates the nutritional needs of different species and life stages of pets, and tailors food for pets that meets their growth, development, and health needs. Precision nutritional food.

At the same time, in order to ensure consumer convenience, Kairis actively adapts to emerging online sales channels. It has expanded from the single platform of Tmall to cover all-round e-commerce channels such as JD.com, Pinduoduo, and distribution. In 2019, it has entered diversified content platforms such as Douyin and Xiaohongshu. Relying on the brand concept of "scientific pet raising, dedicated to pets" and years of deep market cultivation, Kairisi has rapidly emerged as a leading company in the pet market segment.

Adhere to professional standards and ensure shopping Rights

Since its establishment, Kairisi has always adhered to professionalism, and the same applies to the formulation and raw material selection of pet food. With the strength of a professional self-research team and close cooperation with authoritative scientific research institutions, Kairisi has launched a series of high-quality products and has won the choice of 10 million pet-raising families.

In order to further ensure the rights and interests of consumers, Kairisi is committed to achieving information disclosure and transparency. First of all, the sources of various raw materials should be disclosed. For example, the fresh chicken in Kairis baked cat food comes from Shandong New Hope and Shandong Zhongke, and the vitamins and minerals come from DSM International Group. Secondly, the 15th of every month is the day when the "Kairus Safe Monthly Report" is released. At that time, the pet food test report will be disclosed on the official account to enhance consumer trust. The successful holding of the awarding event for Jinan's outstanding e-commerce enterprises demonstrates the rapid development and maturity of Jinan's e-commerce industry. This achievement is achieved thanks to the hard work of outstanding e-commerce companies such as Kerisi. Based on the development concept of deeply cultivating e-commerce platforms and advocating scientific pet care, Kairisi not only won the honorary title of "Jinan Excellent E-commerce Enterprise in 2023" for its excellent product quality and high-quality brand services, but also brought consumers A more convenient and efficient shopping experience. Looking to the future, Jinan's e-commerce industry will continue to prosper and develop, and outstanding e-commerce companies will lead the industry forward and jointly write a new chapter for Jinan's e-commerce industry. We are confident to predict that in the near future, Jinan’s e-commerce industry will be like Jinan’s spring water, surging with the power of innovation and blooming even more brilliantly.