On April 14, in order to further expand the horizons of Yongchuan’s e-commerce industry, strengthen Yongchuan e-commerce’s exchange of external activities and improve its e-commerce service capabilities, Yongchuan organized by the District E-commerce Association with the theme of “Going Out and Seeing the World” The study tour group of the District E-commerce Association went to Liangjiang New District and Jiangbei District of Chongqing and visited Chongqing's well-known e-commerce and new media leading companies Yichong Technology, Malt Media, and Tiaotiaoshidao. A total of more than 20 people including university representatives, business leaders, and new media heads of relevant companies from the association participated.

01

Visit Yichong Technology

The first stop of learning was to Yichong Technology located in the Internet Industrial Park of Liangjiang New District.

Yichong Technology is a group company that provides omni-channel operation and management services for pet brands. It has been deeply involved in the industry for more than ten years, serving more than 4 million pet-raising families, 30,000 pet stores, and more than 1,300 domestic and overseas customers. House pet industry brands establish cooperation.

The person in charge of Yichong Technology introduced the company's development history and situation, product research and development, brand development, channel expansion and operations to the participants in detail, and also showed and explained the production and research and development of related pet food and peripheral products. And watch the implementation of the trading digital large screen and online trading platform on site.

As a leading company in the field of pet peripherals, Yichong has developed into an industry leader with annual sales of 1.5 billion yuan, which has important guiding significance for the development of e-commerce in professional fields in districts and counties.

02

Malt Media

At the second stop, the participants went to Malt Media for inspection and study.

Malt Media is China's leading MCN organization. It mainly provides digital marketing services to customers on new media platforms such as Douyin, Kuaishou, and Xiaohongshu. It has 500 million fans across the entire network and an average of 1 billion+ views per month on its accounts. Led by the relevant person in charge of Malta Media, the association's delegation visited Malta Media's office area, live broadcast area, shooting area and other areas.

The person in charge of Malt Media explained to the participants the aspects of talent incubation, short drama shooting, digital marketing services, local life, live broadcast e-commerce, etc. Subsequently, a symposium was held in the Malt Media conference room to discuss relevant issues of concern to universities, enterprises, and associations, and to initially discuss relevant school-enterprise cooperation and enterprise-association cooperation matters.

03

Tiaotiaoshidao

The third stop was to visit and study the Tiaotiaoshidao located in Jiangbeizui International Financial Center.

Tiaotiaoshidao is the superior agent partner of Juju Engine in Chongqing and is the comprehensive service provider of ByteDance’s full ecological chain in Chongqing. The person in charge of Tiao Tiao Shi Dao briefly shared and explained the company's development, main business, and participation in local cultural tourism and e-commerce product promotion cases in Chongqing, and communicated with the guests on the business promotion model, service content and direction.

Chongqing, as one of the first batch of digital economy innovation and development pilot zones in the country, is vigorously cultivating and integrating the digital economy into the construction of the Chengdu-Chongqing twin-city economic circle and promoting the integration of the digital economy and the real economy. Yongchuan, as the bridgehead city of the Chengdu-Chongqing twin-city economic circle, should actively grasp Capitalize on the development of the digital economy and accelerate the improvement and development of the e-commerce industry to better serve local economic development. The District E-commerce Association will insist on carrying out "going out" and "bringing in" exchange activities every month to strengthen learning and exchanges in e-commerce talent cultivation, e-commerce skills improvement, e-commerce services for the real economy, etc., to enhance the e-commerce industry capabilities, and more Good service to local economic development.

We welcome more e-commerce-related professional universities, agriculture-related, and e-commerce-related companies to join the Yongchuan E-commerce Association to seek common development and a win-win future.