On August 16, the Asian Pet Expo opened grandly at the Shanghai New International Expo Center. As the largest pet industry flagship exhibition in Asia and the top 2 in the world, Asia Pet Exhibition has always been regarded as the vane of the pet industry.

As a leading brand in the pet insurance industry, ZhongAn Insurance made a stunning appearance at the Asia Pet Expo with its blockbuster product matrix, and held an annual new product launch conference on the same day to share the world's forward-looking digital pet-raising lifestyle. It aims to use the core capabilities of "insurance + medical + service" to join hands with well-known ecological partners at home and abroad to jointly open a new era of digital health and pet care.

Working with trendy ICON

Discuss the new trend of digital pet raising

In this press conference, Zhongan Insurance focused on the theme of the changing relationship between people and pets under the wave of digital development. Focusing on forward-looking topics such as pet nutrition and health, trendy pet-raising life, and future insurance trends, we will jointly discuss the new trends in the pet industry in the future.

At the opening of the press conference, a "French blockbuster" shot by China's top supermodel and well-known actor Hu Bing, who traveled 8,000 kilometers with his dog, was screened exclusively, interpreting the new concept of companion pet-raising from a fashion perspective. Well-known blogger Lao Lu was also invited to share the differences in pet-raising life at home and abroad, and fully unlock the fashion code of human-pet relationships from a global perspective. The person in charge of pet insurance at Zhongan Insurance said that as more and more pet owners transfer their lifestyle to their pets, they are giving their pets an aesthetic and entertainment orientation. The appeal of pet ownership has been upgraded from functional value to emotional value, promoting the vigorous development of pet travel, pet fashion and other sub-industries.

The "two-way" relationship between humans and pets also drives the demand for pet insurance to rise. At the press conference, Zhongan Insurance and Ant Insurance jointly launched the "2023 Pet Digital Insurance Industry Development Insights and Trends White Paper" at the Asia Pet Expo. The white paper shows that planning pet insurance for your pets has become increasingly mature in developed regions around the world. According to relevant data from Ant Insurance, a well-known domestic Internet insurance agency platform, pet insurance has maintained a growth rate of more than 80% for two consecutive years in 2021 and 2022, and the average number of pet insurance purchased by insured pet owners is 1.2. Pet insurance has entered a period of important development opportunities and has become an important consumer choice for young people, especially women, who love pets scientifically.

Breakthrough innovation and upgrade

Being a health management expert for chronically ill pets

In this press conference, ZhongAn Insurance invited Yun Chongbao and Royal Pet Food to jointly explore pets A new ecology for the health industry. The new pet health protection product - Cloud Pet Baby x Royal Prescription Food Protection Card was also launched at the Asia Pet Exhibition, bringing new health management services to chronically ill pets. Among them, the insurance products in the protection card are provided by Zhongan Insurance.

“Urological diseases are highly prevalent, have long course and are easy to relapse, and the cost of diagnosis and treatment is high, requiring long-term disease management,” said the professional channel manager of Royal Pet Food in China. He said that Royal Prescription Food products have achieved good control results in many pet chronic diseases in China; Yunchengbao’s selected offline medical outlets can provide more standard physical examination services for such chronic diseases. As the leading domestic pet insurance company, ZhongAn Insurance provides reliable risk protection through insurance products, which can better promote the scientific management of chronically ill pets.

This product has achieved ground-breaking ecological cooperation and product upgrades among the three parties, providing innovative ideas for the pain points of raising pets for many chronically ill pets. At the same time, with the help of Alipay’s monthly pet food payment capabilities in the pet industry, monthly deductions can be achieved , effectively alleviate the economic burden of treating chronically ill pets. This is undoubtedly a pioneering work in the current pet industry. It is reported that this product has been strongly selected as a recommended new product for this Asia Pet Exhibition’s New Product and Fashion Exhibition.

In order to better meet the demands of pets for long-term healthy companionship, ZhongAn also unveiled a matrix of more pet insurance products. Not only does it have pet medical insurance rated as the selected product of Ant Insurance, but also in response to the new needs of personalized, diversified and anthropomorphic pet care, it has continued to cooperate with the Ant Insurance platform to launch such products as pet consignment accident insurance, pet anesthesia accident insurance, pet insurance, etc. Comprehensive protection products in niche areas such as food medical insurance, vaccine product liability insurance, and third-party liability insurance.

At the press conference, Zhongan invited industry experts such as Ren Zheng, an expert in Tmall’s pet health and medical industry, and Professor Xia Zhaofei, director of the China Agricultural University Teaching Animal Hospital. The guests at the meeting fully affirmed Zhongan Insurance’s digital capabilities and ecological link value. With the arrival of a new generation of pet consumption upgrade trends and the general improvement in public awareness of scientific pet care, ZhongAn Insurance will continue to lead the industry with its technological capabilities.

"Protect me" conveys brand love

Invite you to a summer pampering appointment

It is reported that this Asian Pet Expo coincides with the 25th anniversary, and the organizer has launched organized a series of 25th anniversary themed planning activities, inviting pet owners around the world to attend a feast of exquisite pet care trends.

In order to further enhance the emotional connection among trendy pet owners, Zhongan Insurance has brought a new way of experiencing technological pets with the theme of "Love is a family, protect me", with a summer dopamine style. The lively "party" will satisfy consumers. Many of the world's latest trends gather at the booth, including the super-red Barbie style check-in station, AI holographic interactive experience cabin, and cute pet hugging wall. The magical cuteness invites you to spend the summer with cute pets. Make an appointment and instantly become the trendiest person in your circle of friends. There are also pet insurance trial versions, trendy cute pet toys and other value-for-money benefits to convey the brand's warmth, and promote the brand with high-quality pet protection and the "holding for cuteness" of pet families around the world. A better life of love and intimacy