What are the hottest industries amid the global economic downturn? Many people think of "it economy". In 2023, driven by nearly 200 million pets, the size of my country's pet market will increase to nearly 250 billion yuan, with a compound growth rate of 13.1% in the past five years, a growth rate higher than the global level. At present, my country's pet industry is developing rapidly, showing the characteristics of strong resilience, great potential and full vitality.

According to the "2023 China Pet Industry Development Report" released by Euromonitor International, Asia Pet Research Institute and other institutions, between July 2022 and June 2023, there were a total of 78 pet industry financing events, year-on-year 2022 The annual growth rate is 37.9%. The growth of pet food in China is even more rapid. From 2018 to 2022, the number of licenses increased from 226 to 563, the number of manufacturing companies was nearly 400, an increase of about two times, and the output of pet food increased from 790,000 tons to 1.237 million tons. The annual compound growth rate of the pet industry has always remained above 30%, with rapid growth.

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More and more companies are entering the market, coupled with the competition for capital, which has greatly accelerated the development of China’s pet industry. At the same time, the domestic pet industry is faced with many challenges such as unregulated production and operation, lax product quality control, and chaotic industry development order. In the past two years, the word most mentioned by pet practitioners is "volume". The source of rolled protein, rolled fresh meat, and rolled meat has led to frequent false labels and blindly rolling numbers. Now the crude protein is more than 45% and the crude fat is more than 20%. Is this kind of pet food really good for pet health?

The other is "price-fixing". Some unscrupulous merchants are trying to keep prices down, regardless of the health of pets. In 2024, 315 revealed that some unscrupulous businesses added undesirable substances to food in order to drive down prices, just to reduce costs and make the indicator numbers look better. The impact of online prices is also an important factor that greatly threatens the survival of offline stores. These problems not only cause trouble to pet owners, but also affect the overall development of the domestic pet industry. We must pay attention to the signs that bad money drives out good money.

Offline pet stores, faced with serious product homogeneity, serious involution, and online price shocks, where will offline pet stores go? On March 29, at the Beijing Pet Show, the reporter interviewed the brand "Remigo", which has been deeply involved in the pet industry for more than 20 years and is one of the few domestic brands that truly realizes full online and offline coverage of pet hospitals, pet stores, supermarkets, and e-commerce. principal. In this interview, the person in charge of Remigao not only analyzed the current situation of the domestic pet industry, but also shared how Remigao, as a senior practitioner with deep online and offline channels, overcomes difficulties for Remigao's offline store partners. Bureau.

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The pet industry is an industry with very strong social and experiential attributes. Those who win above the line are generals, able to gallop on the battlefield; those who win below the line are kings, capable of occupying land and becoming king. Today’s online traffic has bottomed out, and offline channels will eventually pick up. Consumers pay more and more attention to warm service quality, and this is the core advantage of offline physical stores. In addition, the experience of the offline store service empowerment matrix built by Remigao made the reporter's eyes shine. Let’s take a look at how Remigo empowers offline channel services.

Remico makes products and services more warm

The essence of pet feeding is "health". Therefore, pet owners will buy pet food made from fresh meat, pet food with higher protein, and pet food from different meat sources, but the extremes of things lead to the opposite. When product homogeneity becomes serious and the industry develops disorderly and rapidly, everyone only focuses on ingredients and numbers, and forgets the essence of feeding pets. Remigo is one of the first batch of domestic brands in the domestic pet industry and is a benchmark enterprise in the pet industry with strong capabilities in production, research and sales. Remico relies on the dual drive of medicine and food and the strength of the enterprise led by science and technology to deeply explore the functional daily ration category.

Following the second-generation functional diet in 2017, Remico will launch the third-generation Remico "functional diet" in 2023, becoming a new benchmark in the industry. Functional diet is a functional diet that can be eaten every day. Because pets of different breeds, physiques, and ages have different nutritional needs. One food, one standard, and one nutritional formula alone cannot solve all the nutritional needs of all pets. This is why pets often One of the reasons why you need to take nutritional supplements. Remy's high-function daily diet is one product with one function, so that it can truly realize the essential needs of accurate scientific feeding and healthy pet raising.