On March 15, 2022, the "New Life, Born for Professional Intelligent Manufacturing" Bile brand upgrade online conference was launched in Shanghai Honor. Bile brand and many distribution customers, professional media and consumers witnessed the renewal moment of Bile brand. This move will also start a new journey of Bile brand development.

The new upgrade of Bile brand inspires unlimited imagination

The theme of this press conference is [Rebirth·Born for Professional Intelligent Manufacturing]. The upgrade ceremony was launched by Mr. Wang Yingchun, Chairman of Shanghai Fubei Pet Products Co., Ltd., and the press conference The new Bile brand logo image and value concept were released on the website. The Bile brand was founded in 2006 , after 16 years of development, it has now become a high-end pet food intelligent manufacturing expert integrating pet food research and development, production and sales. Bile has been deeply involved in the field of pet food for many years and has now become one of the pet food brands trusted by domestic consumers. In order to meet the diverse needs of consumers, Bile will be fully upgraded in 2022. Based on the brand's own high-end positioning and brand goals, it will release the brand super symbol %. Bile has always been 100% dedicated, pursuing 100% perfection, providing 100% care, and hoping to win 100% happiness as its original intention! This time, Bile starts from % and continues to work hard to become a trustworthy pet food brand! At the same time, a new brand slogan was released - "Comparatively, Bile is still the best!" Bile hopes to continue to provide consumers with high-quality products, and also hopes that consumers will make Bile the first choice brand for pet food. Bile's brand upgrade this time is not only a refresh of the brand vision, but also a deep exploration and redefinition of the brand core. Bile has unearthed a new brand story and will continue to adhere to its products and services as a professional and rigorous companion. Our high standards continue to create more surprises for pet owners!

First exposure of 4.0 smart factory, opening up the intelligent era of pet food manufacturing

At this Bile brand upgrade conference, Bile 4.0 smart factory was fully exposed. This smart factory not only has the world's leading production equipment but also The independently developed intelligent software system can not only improve production efficiency during the production process, but also has precise calculation and control capabilities for automatic correction of product production processes, thus ensuring the stability and safety of product quality. The factory has more testing on factory quality It is rigorous and equipped with human food-level testing equipment, including a 10,000-level microbiology laboratory, a precision physical and chemical laboratory, and a liquid chromatography laboratory to further ensure that the product quality is qualified before entering the market. The intelligent and standardized operations of the production base have also enabled Bile to realize controllability and traceability of the entire product chain. Intelligent and automated warehousing services provide a perfect environment for the preservation of pet food, and lay a solid foundation for pets to enjoy high-quality pet food.

New Era of Fresh Food , redefining high-end grains

The key to food is freshness. Human food must be fresh, and Bile advocates that pets must eat fresh! The pursuit of freshness is a consideration for the health of your pet, and it is also an insistence on the quality of pet food! How to produce fresh pet food from fresh ingredients, Bile has been continuously researching this topic, so in recent years it has been working on how to effectively solve the oxidation problem of food. In the end, Bile developed the key technology in the spray production process to make the product more antioxidant, and pioneered the industry's first triple freshness locking process to redefine "fresh" grain! Bile showed at the press conference The first two series of products of this process are "Bile Extremely Fresh" and "Bile Baqi Fresh". Some of Jisu Xian's products have proposed that the production period from production to consumers should not exceed 30 days. At the same time, the product has a shelf life of only 180 days, opening a new era of short-term guarantee for pet food! "Full of domineering meat, grains The domineering fresh product series of "Grain Sanzhong Fresh" not only solves the problem of "freshness", but also adds 10% freeze-dried raw meat and bones, releasing the carnivorous nature of pets! Two series of new products, New technology, new breakthroughs, Bile is willing to make your pet “new” every day!

Strategic Cooperation Breaking Boundaries

As an expert in high-end pet food intelligent manufacturing, while pursuing its own rapid development, Bile has been committed to enhancing the impression of local brands in the minds of consumers and enhancing consumer confidence in local brands. At this press conference, witnessed by many Bile users, industry leaders, partners and media friends, the Bile brand joined hands with the well-known domestic media - Focus Media. The two parties reached a strategic cooperation. Bile will use Focus Media's extensive Communication channels and build brand power. This powerful linkage will Bile's craftsmanship and quality are accurately conveyed to the mainstream urban population, improving the brand's group awareness, building deep brand resonance, seizing the minds of consumers, and winning more mainstream people's preferred brand in pet food. The strategic cooperation between the two parties has also It has become a new milestone in the development of Bile brand.

Dialogue with brands to create a new journey

With the advent of the 5G era, the frequency and content of information received by users are becoming more and more extensive, and consumers’ awareness of brands is becoming more and more diverse. They not only look at popularity; Products and services, as well as common frequencies with young consumers. At this conference, Bile Le invited experts and authorities in different fields to launch a series of topic discussions and content sharing around the multi-faceted nature of the brand. This all-round upgrade of the Bile brand declares the Bile brand's rock-solid ingenuity in building a high-end pet food brand and adhering to high-quality development. Bile is working hard to set a new benchmark for domestic pet brands, achieve high-end branding, product technology, intelligent production, and national promotion, and constantly achieve self-transcendence!