Today, health has gradually become a core decision-making indicator for pet owners when purchasing pet food. At a recent online press conference, pet food and health care product company Xinyuan Development Bao released a new series of new cat food products based on its more than 50 years of pet health research results, bringing better and more innovative products to pets. While providing a healthy eating experience, it also adds 6 layers of guarantees for the safety of pet food, aiming to redefine "highly transparent" cat food for the industry.

Precise nutritional formula design to fully meet the nutritional needs of adult cats. The Zhizhen Yuanshi series of full-price cat food launched this time is Xinyuan Development Bao’s veterinary team and professional pet food R&D team, through safety Developed through in-depth analysis of empirical data on sex, nutrition, and science. At the same time, in order to better meet the feeding needs of pet owners, during the development process of this new product, Xinyuan’s R&D team listened in depth to the real needs of pet owners and interpreted pet nutrition in depth. By exploring the real nutritional needs of dogs and cats for health, Xinyuan’s R&D team specialized in dog research. The scientific feeding program for cats has launched the Zhizhenyuan Food Nutrition Program. Xinyuan believes that cats in adulthood have been fully developed. The nutrition required at this stage is mainly focused on improving health, longevity and quality of life to the greatest extent, maintaining the beauty and strength of the breed characteristics, and at the same time, cat food must also contain high-quality protein In addition, according to the characteristics of the cat’s digestive tract, cats need food containing high-quality protein, high digestibility, appropriate energy density and low carbohydrates. Based on the understanding of the nutritional needs of adult cats and the results of the Zhizhen Yuanshi nutrition program, the new Zhizhen Yuanshi cat food series launched at this conference includes full-price grain-free cat food for adults and low-temperature slow-roasted full-price cat food for adults. There are two staple food products: grain. Among them, Zhizhen Yuanshi low-temperature slow-baked adult cat food is designed for adult cats with ideal body posture maintenance needs, helping them maintain a strong body. The meat content of this product is more than 90%. The formula uses muscles, bones, and viscera from white-feather broilers as the main raw materials. Through a balanced ratio of the three, it provides natural nutrients such as protein, calcium, phosphorus, and vitamins needed for cat growth. Protease and lipase are added to help cats digest and prevent loose stools. At the same time, the product adopts a low-temperature baking process. At a temperature of less than 90 degrees, each batch is baked for 10 hours. The low-temperature and slow baking method reduces the loss of nutrients in the raw materials due to high temperatures and reduces the Maillard caused by the puffing process. Complex. Another full-price grain-free adult cat food from the True Original series is designed to meet the nutritional needs of indoor adult cats. Four common problems surrounding adult cats indoors: 1. Lack of exercise, easy to gain weight; 2. Fragile gastrointestinal tract, prone to indigestion; 3. Fecal odor; 4. Excessive licking of hair, easy to accumulate hair balls, requiring precise formula design. This product is high in protein and low in starch, which is good for maintaining body shape; it has a high digestibility of 95% to reduce the burden on cats; it contains yucca extract to absorb the ammonia content in feces; and it also adds psyllium to help eliminate hair. ball. Regarding the palatability of the two products, Xinyuan conducted a double-plate test for palatability testing before launching. Among them, the average intake rate of Zhizhenyuan Food series full-price low-temperature baked cat food was 81%, and the overall first choice rate was 81%. 84%, and the feed intake ratio accounts for 78%; the average feed intake rate of full-price grain-free adult cat food is 82%, the overall first choice rate is 90%, and the feed intake ratio accounts for 81%. With 6 layers of safety guarantees, Xinyuan redefines "highly transparent" cat food. As an advocate of "transparent" cat food, in the production supply chain and R&D end, the Xinyuan team hopes that each package of products allows users to trace the source of its production and understand its production. The whole process ensures that every pet can eat safe and reliable staple food products. Therefore, Xinyuan proposes a "6-layer safety guarantee system" to make the product more transparent, strictly control every detail, and strive to be as scientific, nutritious and transparent as possible. 1. Submit batches for inspection and ensure they are qualified and compliant. In order to achieve the ultimate in "transparency", Xinyuan cooperates with professional institutions. All batches of products will be sent for inspection and complete test reports will be published in real time. 2. Own factory, open and transparent. Xinyuan Group is not only one of the few domestic companies with its own animal health research and development center, but also the first company in Shanghai to pass the new version of veterinary drug GMP acceptance. The newly released Zhizhen Yuanshi series of cat food is produced in its own pet food factory. According to the relevant person in charge of Xinyuan Development Bao, Xinyuan's factories are equipped with high-tech equipment and have high-tech talents such as masters and doctors. At the same time, they strictly abide by modern advanced production concepts, including production environment, production equipment, production technology and testing. Standards and other aspects ensure the quality of factory products and provide safe and secure products for pets. 3. 10 million product liability insurance, giving pet owners more peace of mind. In order to protect the rights and interests of every pet owner, Xinyuan is one of the few companies that is willing to insure product liability insurance for its products. This ensures that the company's products are authentic and qualified, and also marks Xinyuan's determination to provide safety protection for consumers. 4. One bag, one code, full traceability. In order to make the Zhizhen series products "highly transparent" cat food, Xinyuan Development Bao printed "double QR codes" on the packaging of each Zhizhen series cat food, namely: product identity code + each bag's exclusive anti-counterfeiting code code; enter the mini program by scanning the product identity code, and scan the anti-counterfeiting code in the mini program to locate the specific production chain information of this batch of products. This dual-code system can query the supplier of raw materials used in the batch of each bag of products, raw material batches, production process records of this batch of products, and test report information of this batch of products. Xinyuan strives to use technology to disclose to consumers the production chain control process of each bag of products, and refine the minimum control cycle for inspection to "each batch". It is also the first pet company in China to broadcast key production links of the factory online in real time, and to open the cat knowledge courses accumulated over the years to consumers. 5. Safe feeding testing to ensure product quality stability. Xinyuan cooperated with the School of Agriculture and Biology of Shanghai Jiao Tong University and conducted more than 30 days of feeding experiments on the two newly launched Zhizhen series products, which were verified to be qualified in terms of safety, palatability, and nutrition. Scan the ID code on the back of the product and enter the mini program to view the complete report of the feeding experiment. At the same time, during the launch phase of new products, Xinyuan also recruited 200 product experience officers to try out new products and help optimize and upgrade subsequent products by collecting real feedback from consumers about their taste experience.

Xinyuan Development Bao will also pay more attention to user needs, continue to implement new product experience officer activities, and continue to develop products suitable for dogs and cats from the user's perspective. Pay more attention to empirical data such as product safety, nutrition, and scientificity to protect future product quality.

6. Raw material suppliers are transparent and safe and controllable. In order to make cats eat better, Xinyuan has established a strict supplier entry and exit mechanism in terms of supplier selection, retains high-quality suppliers through survival of the fittest, and continues to provide high-quality products. As a domestic pet company with over 50 years of development, Xinyuan Development Bao, a subsidiary of Xinyuan Group, is one of the oldest pet brands in China. Xinyuan Group has developed pet food, health care products by virtue of its advantages in the veterinary field. It has six major categories, including products, medicines, and snacks, more than ten series, and hundreds of products. More than four generations of pets have used its products, and its cumulative services to pets around the world exceed 600W+. In the future, Xinyuan Development Bao will continue to adhere to its original intention and produce pet products with the rigorous spirit of pharmaceuticals. Conduct a more in-depth study of pet nutritional needs to create "precision nutrition" that meets the needs of pets of different ages and types.