The Call of Duty: The Rise of China’s Pet Nutritional Technology and China’s Darling New VI Press Conference hosted by Beloved Fragrance came to a successful conclusion! The conference brought together authoritative, professional and rigorous veterinary experts and outstanding scholars in the industry to discuss future opportunities and challenges in the field of pet nutrition technology, taking the development direction of nutritional technology as an entry point.

The cumulative exposure of this conference on various platforms exceeded 32.8w+. 15 pet industry experts shared their views, which made the participants like and refresh their screens. What exciting information and ideological collisions were produced at the event? Next, let’s review the exciting content together. The following are the core ideas of the big names’ speeches:

New image, new positioning, new starting point

Nie Shijian, founder of the Beloved Fragrance® brand, expressed his care It is the driving force for developing good products, and communicating with frontline doctors is the way to discover needs. The development of the pet industry has driven the growth of the pet fragrance brand. Pet fragrance adheres to the research and development spirit of "safe, effective, controllable, and compliant" and the brand concept of "nutritional technology, protecting pets", relying on and utilizing the Beijing Nutrition Source Research Institute 40 With years of accumulated technical experience, we have developed more than 50 pet functional nutrition products.

The updated VI of Beloved is to better rejuvenate the professional, youthful and innovative vitality of the Beloved brand. In the future, Beloved hopes to work with veterinarians, experts and colleagues in the industry to strive for the rise of China's pet nutrition technology!

Beloved's fragrance new VI press conference

Li Changlong, deputy general manager of Beijing Bailin Kangyuan Biotechnology Co., Ltd., opened the new VI conference of Beloved's fragrance. The new VI was released by "Beloved's It consists of four links: "Hong Kong Development History", "Scientific Research Project Achievements and Progress", "New Image Display and Interpretation", and "Future Development Plan".

Li Changlong said that the pet fragrance brand will continue to delve into nutritional science and technology, actively carry out research on pet nutrition with universities, scientific research institutes, and pet hospitals, and strive to be a professional, exploratory, and loving pet. Functional nutrition brand.

The first wave of continuous wheat:

The development of the pet nutrition technology industry

Lai Xiaoyun, secretary-general of the Eastern and Western Small Animal Clinical Veterinary Conference, said that the veterinary industry advocates lifelong learning and educate. The development of nutritional science and technology runs through the diagnosis and treatment process of veterinarians, and plays a decisive role in the prevention, treatment and recovery of diseases. It is necessary to pay attention to the content related to nutritional science and technology. Veterinarians can learn relevant courses through the Eastern and Western Veterinary Conferences, break the limitations of time and space, communicate with each other, promote together, and cheer for the development of the industry.

Liu Lang, President of the Pet Industry Branch of the China Animal Husbandry Association, said that pet food is a new format, new industry, and new driving force for my country’s modern agriculture. With the trend of younger pet owners, higher education and higher income, people pay more attention to pet health and pet welfare, and put forward higher requirements for pet food.

It is hoped that Chinese enterprises can actively learn from foreign pet food production, research and development, and management experience, improve corporate autonomy, continuously strengthen their own strength, improve their ability to resist risks, and promote the healthy, green, and sustainable development of the pet industry.

Chen Wu, executive director of the World Traditional Chinese Veterinary Medicine Association, shared his origins of the name Chonger Xiang, saying that the concept of pet nutrition pursuing nutritional balance is highly consistent with the theories of traditional Chinese medicine and traditional Chinese veterinary medicine, and nutrition should be used in the treatment of pet diseases. time auxiliary role.

At the same time, he suggested that Chinese pet companies increase investment in product research and development, actively cooperate with universities and pet hospitals in research and development, and develop pet nutrition products that better meet the clinical needs of pets.

Jin Chao, professor of the Department of Clinical Veterinary Medicine, School of Veterinary Medicine, Jilin University, said that in the process of raising pets, the problem of pet nutritional and metabolic diseases has become increasingly prominent clinically.

At present, the market does not pay enough attention to the issue of pet nutritional and metabolic diseases. He suggested that pet owners, clinical veterinarians, and pet product developers improve their awareness of pet nutritional and metabolic diseases; he hopes that pet companies will actively cooperate with the hospital. Schools and scientific research institutes carry out research work to promote the research and development of functional pet food, improve pet food safety assessment, formulate pet food standards, etc., thereby promoting the competitiveness of domestic brands in the pet medical and pet food markets, and giving full play to the advantages of domestic brands .

Second Wave of Lianmai:

Clinical Application and Significance of Nutritional Technology

Yu Yonglan, associate professor at the School of Veterinary Medicine, China Agricultural University, shared the role of nutritional technology in the intestinal tract Application in disease treatment. Intestinal diseases mostly occur in pets during their infancy and old age. The most common type of early intestinal diseases is infectious intestinal diseases. Nowadays, the proportion of non-infectious intestinal diseases is increasing, especially the number of intestinal diseases related to nutritional metabolism.

At present, there are many types of intestinal diseases in pets. Due to various factors such as the number, type, and specificity of intestinal flora, doctors need to judge the status of intestinal flora and the characteristics of drugs during the treatment and prevention process. , can effectively control intestinal diseases.

In addition, Yu Yonglan shared her views on extensive cooperation between industry, academia and research institutes. She believed that "industry" represents the need for clinicians to promptly discover new drugs and ways to intervene in diseases, and companies can target clinical It is necessary to provide powerful weapons for clinical application; "Xue" means that manufacturers and clinical veterinarians need to add new technologies and new knowledge in a timely manner and keep pace with the times; "Research" means that enterprises and universities and colleges jointly formulate research and development plans based on the clinical needs of pets.

Guo Zhisheng, director of Beijing Najia Zhisheng Cat Hospital, said that the occurrence of many diseases is related to excessive stress in cats, and nutritional treatment is an important part of the diagnosis and treatment process of cat diseases. Only by laying a good nutritional foundation for cats can the cat disease treatment plan be more effective with twice the result with half the effort.

Except In addition, he provided relevant suggestions on the high incidence of stress in cats during the epidemic, and suggested that when cats experience gastrointestinal stress due to food changes, probiotics can be used to adjust the balance of intestinal flora and relieve gastrointestinal discomfort.

Geng Wenjing, president of the Clinical Nutrition Branch of the Beijing Small Animal Industry Association, said clinical nutrition is an important subject. If pet owners lack nutritional knowledge, they may adopt unscientific feeding patterns and cause pet health problems. For hospitalized and non-hospitalized animals, pet doctors should provide timely feeding suggestions to help owners take care of their pets in a reasonable way. How to make pets eat well? How to choose a suitable diet based on your pet’s physiological needs? This requires the professionalism of pet veterinarians to provide reasonable diet and nutritional reference standards for pets at different physiological stages.

When asked about how pet doctors can better build stickiness with pet owners, Geng Wenjing said that because clinicians lack sufficient knowledge reserves, it is difficult to provide effective solutions to the daily nutritional needs of pets. She hopes that pet clinicians Able to improve their clinical nutrition knowledge and actively participate in nutrition-related courses to recharge themselves. In addition, pet doctors must make detailed arrangements for users' daily diagnosis and treatment needs, answer pet owners' questions in detail as much as possible, and provide supporting diet planning, diagnosis and treatment arrangements, monitoring plans, etc. based on the pet's physiological needs, in a timely manner. Only by sharing the treatment progress with the pet owner can a positive relationship with the pet owner be established.

Wang Fujun, general director of Harbin Fuai Pet Chain Hospital, said that functional nutrition products are widely used in clinical practice. Many pet diseases are caused by nutritional imbalance or nutritional deficiency. Functional nutrition can be used in the clinical process. The regulating effect helps pets regain their health.

He took pet urolithiasis as an example. Due to the high recurrence rate of the disease, drug treatment + nutritional supplements are often used during the treatment process to play the role of nutrition in disease prevention and improve the treatment effect of pet diseases. , shorten the disease treatment cycle.

Multiple people join the mic:

Call of mission: The rise of China’s pet nutrition technology

Xu Jia, director of the animal medicine major at Jinhua Vocational and Technical College, compared his study abroad experience differences in clinical nutrition at home and abroad. She said that there is a big gap in clinical nutrition between my country and foreign countries, especially in terms of talent training. my country lacks full-time clinical nutrition specialists. There are full-time clinical nutrition specialists abroad, and the United States and the European Union have established clinical nutrition doctor training systems and screening mechanisms.

Because my country’s pet clinicians are mainly trained by the College of Veterinary Medicine, and the nutrition discipline mainly comes from the College of Animal Science, pet clinicians have relatively weak knowledge of nutrition and lack a systematic nutrition discipline.

In addition, Chinese companies’ investment in product research and development is much lower than that of foreign companies. Xu Jia elaborated on the number of company patents, number of documents, types of prescription foods, etc., hoping that Chinese companies can learn from foreign companies. Enterprise development.

As the market size of the pet industry increases year by year, she believes that we can find a development path for the pet industry with Chinese characteristics. Now that China Agricultural University has opened a pet nutrition department, more clinical nutrition talents will definitely join the pet industry in the future. Everything is worth looking forward to!

Deng Baichuan, associate professor at South China Agricultural University, shared the scientific and technological potential of China's pet industry. He said that domestic pet nutrition research is still in its infancy, and there is still a certain gap with developed countries in Europe and the United States. He once searched and found that among the number of pet nutrition papers published in the world, the number of papers published by Chinese people ranked tenth, and the number of pet nutrition research was relatively low.

If our country wants to catch up with foreign nutrition research, it first needs to strengthen the reserve of scientific research talents domestically and actively cultivate talents in the field of pet nutrition; secondly, the government needs to increase support and establishment of pet nutrition projects, such as my country’s National Natural Science Foundation of China The Science Foundation has included animal nutrition-related research in the guidelines, indicating the country’s support for pet nutrition projects, and also hopes that local governments will strengthen their support for pet nutrition; thirdly, Chinese companies need to increase investment in pet nutrition research and actively cooperate with Universities should carry out research-related cooperation; finally, it is hoped that the my country Pet Industry Association will actively promote the development of the pet industry and play a leading role.

He believes that China’s pet nutrition field can certainly leverage its own resource advantages to reach a new level and bring healthy choices to more pets.

Wu Yi, President of Zhongnong Pet Nutrition Research Institute, shared the opportunities and advantages of the Chinese pet market. She said that China has a large population and a large number of potential users, which will bring great benefits to the future development of the pet industry. advantages, providing a huge consumer group, making the pet industry contain huge profits and business opportunities; secondly, the income of the country's residents continues to increase, and their spending power is also increasing. The market size of the pet industry is expanding with the improvement of residents' living standards. ; Thirdly, as China's population ages, the number of "empty nest families" increases, and the family structure changes, pets have become people's emotional sustenance, which has also promoted the upgrading of pet consumption, thereby enabling the pet industry to develop rapidly; Finally, she combined domestic and foreign Comparing feeding data, the current feeding rate of Chinese households is about 17%, which is much lower than that of the United States and Australia. It also shows that the Chinese market has much room for development compared with foreign markets.

From An inspection of the Chinese market shows that China's pet research level is relatively weak compared to foreign countries, but difficulties often also present opportunities. It is hoped that the country can build an industry-university-research collaborative ecosystem as soon as possible, strengthen research and development cooperation between universities and enterprises, and promote universities and scientific research. The institute transforms scientific research results, promotes the industrialization of corporate scientific research results, jointly promotes the technological innovation and development of pet products and new industry formats, and releases the advantages and potential of China's pet industry!

Mao Junfu, president of the Feline Branch of the Beijing Small Animal Diagnosis and Treatment Industry Association, shared the problems faced by clinical nutrition. He took cat nutrition as an example. Cats are pure carnivores and have different physiological characteristics from humans and dogs. This makes human nutrition knowledge unable to be directly applied to cats. For cat owners, there is relatively little nutrition knowledge available for reference, and they are often at a loss to solve the problems related to cat nutrition they encounter in daily life. As a result, many Internet celebrity bloggers provide feeding suggestions and nutritional knowledge to pet owners online, and are forced from "pet owners" to "experts", making it difficult for pet owners to obtain correct nutritional information through scientific means.

Secondly, most veterinarians have not received professional nutrition clinical education and lack a complete nutrition knowledge system, so that they are unable to provide more professional and authoritative nutrition knowledge suggestions. He hopes that universities related to the pet industry can actively carry out pet nutrition-related research. The course, starting from school, allows clinicians to learn correct nutritional knowledge and help pets gain health from a more professional perspective.

Nie Shijian, founder of the Beloved Xiang® brand, shared his research and innovation on pet nutrition technology. He said that the connotation of the product is very important. Companies need to have a solid foundation in the product, strictly control product quality, and understand product characteristics and data. . It also cited the case of "foreign companies carrying out analysis and testing projects at the Beijing Nutrition Source Research Institute for 28 consecutive years" to emphasize the importance of nutritional data, R&D technology and product quality to enterprises.

There are still opportunities in the pet market. Pets break away from their original lifestyle and are raised in a human lifestyle. It is easy to cause health problems, such as pet stone disease. There are still many issues that require in-depth study. Domestic and foreign companies face the same problems. On the same starting line, if we seize the opportunity, it is possible to overtake in corners.

He believes that new technologies will continue to emerge, and we can use new technologies and new methods to solve our existing problems, and may create innovations that belong to China.

Liu Xiaoxia, founder of the big data platform for the pet industry, shared relevant data on the pet market and pet nutrition products. At present, the status of pets in the family is constantly rising. Pets are changing from well-fed to well-fed. Pet owners are showing an anthropomorphic, healthy and diversified trend in purchasing nutritional products.

In 2021, the penetration rate of pet nutrition products in China has reached 61.8%, showing explosive growth. Data analysis based on pet owners’ purchasing preferences, purchasing needs, and feeding habits for nutritional products shows that the current The pet nutrition market has good development opportunities.

Through the sharing of each celebrity, we saw that representatives of the pet industry actively play their role and value in the field of pet nutrition, mobilizing platform resources such as society, scientific research institutes, and pet hospitals to support pet nutrition. attention and learning.

In the future, Beloved will continue to explore cutting-edge ideas in the field of pet nutrition technology, give full play to the power of technological innovation, promote the field of pet nutrition technology to new heights, and create a better tomorrow for the rise of China's pet nutrition technology!