On January 13th, CCTV and Kai Ruisi conducted a live broadcast of the "Kai Ruisi Healthy Pet Food Traceability Journey". We went to Linyi Yinan County with infinite natural scenery. We are very popular this year. The "birthplace" of 90% of the cat food with bone-in fresh meat is here.
Under the "long lens" without any modification on CCTV!
A 360-degree transparent restoration of a realistic enough Kairis for all pet parents.
CCTV network host Huang He, as a special "Cute Pet Quality Control Officer", witnessed the entire production process of 90% bone-in fresh meat cat food of Kairuisi live broadcast.
Not only that, the host Huang He, who also has the status of "New Shit Shoveler", is also discussing with brand founder Zhu Changlin, Dr. Liu Ce of Shandong Academy of Agricultural Sciences, and Kai Ruisi Pet Food Nutrition and Safety Research Nutritional R&D engineers in the laboratory gained a wealth of practical pet-raising knowledge from their interactions.
Host Huang He visited the testing laboratory under the guidance of nutrition R&D engineer Ma Jian. These "high-power" instruments and equipment look very cold, and without them we would not be able to maintain the quality of our products.
The host Huang He also personally tested a set of data, and after comparison, he found that our safety index values far exceeded the industry requirements.
Whether it is under the CCTV camera or in our daily production and research and development, we have never relaxed our vigilance on pet food safety issues.
CCTV network host experienced the test process
The highlight of this live broadcast is the "exploration" of the production [Kairusi 90% bone-in "Crystal Kitchen" factory for fresh meat cat food.
Crystal Kitchen
After a day of experience check-in, CCTV.com's "Special Cute Pet Quality Control Officer" Huang Hehe, the brand founder Zhu Changlin and Dr. Liu Ce of Shandong Academy of Agricultural Sciences shared what they saw and heard during the day, and also summarized the questions raised by the officials.
After answering questions on the spot, Huang He, CCTV’s “Special Cute Pet Quality Control Officer” expressed some of his views: pet food safety issues should be taken as seriously as human food safety issues However, the dissemination of the concept of scientific pet raising still has a long way to go. Dog owners not only need to raise pets scientifically, but also raise pets responsibly.
Although this journey of tracing the origin of healthy pet food is over, the bottom line of healthy and safe pet food that Kairis has always adhered to has always been there.
Thank you to the 8 million pet-raising families for their trust. We insist on scientific pet-raising and dedicated pets.
The journey of tracing the origin of Kairisi’s healthy pet food comes to a perfect conclusion! We have held up the CCTV footage, can we be sealed as a "quality control"?
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