In July this year, pidan launched a new basic version of Anxin cat food, which is a freeze-drying-free version of the classic Anxin cat food. It still completely reproduces the fresh meat formula of the classic version. On the premise of continuing the safety, stability, symmetry and transparency of the classic cat food, the product's cost performance is once again improved.

Split fresh meat to enhance trust and peace of mind. Ingredients list of basic cat food We still choose to present each ingredient separately, hoping that consumers can more directly understand the specific meaning of "fresh meat" and truly appreciate the value and significance of "peace of mind" in the completely transparent ingredient list. Establish honest and stable standards in the pet food market and slowly enhance consumers' trust in domestically produced food. The establishment of trust in fresh meat content data does not happen overnight, so we are extremely cautious every time we express it. "Fresh meat content" is often a fuzzy data. The "fresh meat" standard of pidan's basic cat food is a combination of only fresh pure meat + fresh offal (fresh chicken breast 10.1% + fresh chicken leg 10.1%+ Fresh chicken heart 10.1% + fresh chicken liver 5% + fresh chicken essence 5%), does not include fat, meat powder and skeleton. Do not lower standards or blur the focus in pursuit of high data on fresh meat content, and do not let "peace of mind" become a thin word. Strict production and packaging upgrade

The high standards of pidan Anxin cat food series in terms of raw materials, formulas, processes, etc. also require the cooperation of professional and rigorous producers. Therefore, we chose to cooperate with Shanghai Fuzhi Food Co., Ltd., a factory with advanced production technology and intelligent manufacturing equipment, to achieve full traceability and establish standardization from the origin of raw materials, transportation process, warehousing process, production links and other dimensions. Production Process.

As for the packaging design, Anxin Cat Food basic and classic styles All have been upgraded to silver packaging, and the materials on the sides of the packaging have been upgraded to help reduce the risk of cat food losing freshness and losing nutrients during storage. (New and old packaging are shipped randomly) To reduce the anxiety of every cat-raising family, truly achieving "peace of mind" requires thinking from the cat's perspective and putting its health and comfort first. This is a process of gradually building trust with consumers, achieved by high-standard ingredient selection for each product, rigorous and orderly product testing processes, and true and candid communication with consumers every time.