On October 10, Yichong Technology joined hands with Shanghai Yuanchong Industrial Co., Ltd. to invest in the establishment of Shanghai Letu Pet Products Co., Ltd., increasing investment in emerging e-commerce channels, strengthening the construction of the pet online ecological chain, and jointly promoting the new development of pet brands.

Debut : Empowering brands to achieve dual growth, GMV exceeds 10 million in a single month

Letu Pet’s main business is brand agency operation and brand empowerment. The founders Zhang Hao and Zhao Wenming have worked for Fortune 500 companies and worked for them when they jointly started their business. Well-known companies such as Abbott, Pfizer, and China Pet provide e-commerce services. They will lead a team with strong knowledge in marketing, products, customer service, supply chain and other fields as well as experience in e-commerce operations. They will use social e-commerce platforms and sinking markets as the focus to provide targeted online services. Operation management consulting, store operation promotion, and e-commerce distribution system construction services go hand in hand online and offline to help brands achieve double growth in profits and brand power.

In the post-epidemic era, the e-commerce industry is ushering in new development opportunities. According to data released by the National Bureau of Statistics, against the backdrop of a 3.9% decline in total retail sales of consumer goods in 2020, online retail sales can still maintain a year-on-year growth rate of 10.9%. Social e-commerce represented by Pinduoduo and live streaming e-commerce represented by Kuaishou and Douyin have become new growth drivers in the online retail market. The long-neglected sinking market has burst out with strong development momentum.

At the same time, the contradiction between the growth of online shopping users approaching saturation and the continued growth of the number of merchants has become increasingly prominent. Product homogeneity, peaking demographic dividend, high operating costs, and continuously iterative and updated consumer demand hinder brands from standing out. Fierce e-commerce competition tests the operational capabilities of merchants.

Under this situation, Yichong Technology and the pet industry investment and brand management company Yuan Chong Industrial jointly invested nearly 10 million yuan to establish Letu Pet. Letu Pet will deepen the omni-channel brand service management model of Yi Chong Technology, help pet food brands such as Kexi, Zhong Chong's Naughty, Zeal, and Biruji to formulate marketing strategies that are in line with the platform's tonality, and build a flagship store visual communication system and distribution system. model to realize the integration and optimization of resources, open up a high-quality supply chain from brands to consumers, and help increase store traffic and sales.

In less than a month since its establishment, Letu Pets’ total empowered GMV has exceeded 10 million. While handing in an eye-catching report card, it also verified the advantages of Yichong Technology’s channel brand service model.

Symbiosis: deepening omni-channel brand services and creating a win-win ecosystem

The omni-channel brand service management model is the result of years of exploration and practice by Yichong Technology. By building a big data and intelligent global supply chain middle-end system, Yichong Technology integrates social communication paths and further deploys "online content + shopping guide" and "offline empowerment + distribution" to open up online and offline omni-channel reach. , creating digital solutions for brands. At present, Yichong Technology has helped overseas high-end pet brands such as Dingfeng and Fengqu create differentiated brand positioning, achieve omni-channel resonance, and win the choice and favor of domestic pet users.

As a strategy-driven Internet company, Yichong Technology is committed to working with partners to jointly build a pet industry platform with the ability to co-create new brands, new products, and new services.

With Shanghai Letu Pet, co-founded by Yuanchong, will play the role of "threading the needle" between platforms, brands and consumers in the wave of brand digitalization. For e-commerce companies, Lotto will become a new medium for e-commerce companies to introduce high-end pet brands, which will help e-commerce companies fill product supply gaps, carry out brand upgrades, and break the ceiling of user scale; for brands, Lotto will rely on Yichong Technology to enrich Its industry resources and experience help brands reach target market groups as competition intensifies, and help brands quickly break through the market; for consumers, they will have a richer selection of quality products and reduce exposure to defective, inferior, and fake products. goods, and enjoy a higher quality shopping experience.

The establishment of Letu not only deepens Yichong Technology’s omni-channel brand service strategy and enhances brand empowerment, but also helps Yichong Technology build a multi-party symbiotic and win-win pet industry platform and play a role in the industry chain. value effect.