Recently, Jiangsu Jijia Pet Products Co., Ltd. (hereinafter referred to as "Jiangsu Jijia") and Unicharm Corporation's wholly-owned subsidiary Unicharm Corporation established in China Investment Co., Ltd. (hereinafter referred to as "Unicharm") Reached an agreement on strategic cooperation in the pet track.

Jiangsu Jijia was established in Xuzhou, Jiangsu in 2013. After nine years of After years of development, it has now grown into a comprehensive pet group integrating pet product research and development, production, sales and brand building. It has representative pet brands such as Crazy Puppy, Lan's and Max, and its products cover pet food, supplies and other categories, with channels covering online platforms such as Tmall, JD.com, and Douyin, as well as offline stores such as pet hospitals, pet stores, and supermarkets.

With the mission of "creating a harmonious life for people and pets", Jiangsu Jijia has always adhered to the business philosophy of "customer-centric and product quality-based" and will "become a world-class pet food company with first-class services" As the company's vision, "Billions of Pet-raising Family" continues to launch high-quality products and services. The joining of Unicharm will provide a strong impetus for the development of Jiangsu Jijia. In the future, the two parties will carry out strategic cooperation in R&D, quality control, lean production and other aspects to provide high-quality pet products and services to Chinese pet families.

Since its establishment, Unicharm has always pursued the corporate vision of "NOLA&DOLA (Necessity of Life with Activity & Dream of Life with Activities)", that is, to "free people from various burdens" With the goal of liberating people from their lives, gently guarding their bodies and minds, and contributing to the realization of everyone’s dreams, we aim to develop businesses that embody this philosophy. Among them, the companion animal (pet) care business started in 1986. With the business philosophy of "supporting the lives of owners and companion animals (pets) and contributing to healthy and hygienic daily lives", it has comprehensively developed the pet care product business. Such as excretion pads, pet toilets and diapers.

In 2021, Unicharm The pet care business's fiscal year sales were 104.5 billion yen, a year-on-year increase of 109.2%. Not only does it perform well in pet products, but its influence in the cat food field is also growing, and it is rapidly expanding in the Asian market centered on China. This time, Unicharm will take advantage of the advantages of Jiangsu Jijia to further deepen the development of pet care business in China.

With the help of this cooperation, both parties will work hand in hand to achieve mutual benefit and win-win results in the development wave of the pet industry in the future, jointly create a new pattern in the pet industry, and continue to work hard to build a harmonious society for humans and pets.