Isn’t it just a cat? Is it necessary to buy it such nice things?

Isn’t it just a dog? Do you need to care so much about whether it is comfortable?

Faced with this question, "pidan" answered decisively: It is necessary!

Being good to pets and making both pet owners and pets live comfortably, we must first start with choosing good pet products.

1. Igloo cat litter box

Igloo cat litter box is one of the flagship products of "pidan" and is also the first product of "pidan" to enter the pet products market. A stepping stone. The pidan design team drew inspiration from the igloos of the Arctic Inuit. After 14 months of design research, 86 sketches, and 9 months of continuous revision and polishing, they combined the quiet and soft atmosphere of the snow with the igloo cat litter box. .

Super large spherical structure and spacious arc space, suitable for cats of different ages and sizes.

The design of this cat litter box takes into account the psychological needs of cats: cats are very suspicious creatures and extremely need privacy space. The semi-enclosed space of the igloo cat litter box can give cats more privacy. and a sense of security.

Cats leave cat litter everywhere after going to the toilet, which is also a headache for cat owners. The interior of the igloo cat litter box is equipped with an extra-long sand leakage corridor to reduce the amount of litter brought out by cats and keep the home clean and hygienic. The equipped cat litter shovel feels comfortable and the reasonable shovel surface makes cleaning more efficient.

This product also won the 2016 German Red Dot Award and is the first domestic cat litter box product to win the Red Dot Award.

2. Triangular cat nest

Using a stable triangular structure and fixed with firm screw locks, pidan also designed a cat nest with great geometric beauty. Cats naturally like to hang in the air, so the design of this triangular hammock is very pleasing.

As a cat lover, pidan is not careless in selecting materials. The quality-tested natural beech wood gives the cat nest a more high-quality feel. Considering the cat's warmth and coldness, the pidan design team also paid attention to the choice of mat materials. Whether it is chenille fabrics available in autumn and winter, or cotton and linen fabrics available in spring and summer, they can give cats a gentler feel. care.

The design is simple and blends into any home environment. Cat lovers don’t have to worry about the cat nest not matching the home environment; at the same time, this cat nest is easy to disassemble and will not take up too much of the cat lover’s space. Space, a stable and unique spatial illusion, which will not appear crowded. Humans and cats live in harmony and live comfortably.

3. Pet water dispenser

If you didn’t say this was a pet water dispenser, at first glance you would have thought it was a new speaker from a Nordic brand.

This water dispenser from pidan has a three-layer filtration system and four-fold curved circulation, which can keep the water clean enough. It needs to replace the filter element four times a year, which is very convenient; the power cord is nylon Made of high-quality materials, you no longer have to worry about being bitten. Alas, as anyone who keeps pets should know, countless charging cables and earphones have been bitten!

The best thing is that this water dispenser is quiet! sound! of! I have used a pet water dispenser before, and it made a lot of noise. I was upset when I heard it, and my cat owner didn’t dare to come near it. It was very speechless. This one from pidan is equipped with a silent water pump, so you don’t have to worry about this problem; and when the water level is low, this water dispenser will automatically cut off the power, so it is very safe.

In addition to these, "pidan" also has a variety of products, including pet bowls, cat climbing frames, toys, snacks, cat litter and other supplies, which basically covers all pet supplies. type.

Visual system Makeover

In the "2017 Pet Industry White Paper", pet owners are classified into quality-oriented, fashion-oriented, rational-oriented, health-oriented and price-oriented. "pidan" has accurately positioned its market positioning towards the main consumer group of quality-oriented people, focusing on quality lifestyle and advocating a more quality pet-raising lifestyle, which has also become the core purpose of the brand "pidan" .

To this end, "pidan" first upgraded its brand strategy and system, and focused on expanding product categories in 2018, from the original cat supplies to include dogs, rabbits, hamsters, aquariums, Various pet areas such as crawling.

In the face of new goals, pidan’s consistent pursuit is still to create a better life for people and pets. In order to make the brand more recognizable, explain the core concept of the brand more clearly and in line with the upgraded product system, "pidan" teamed up with Beijing ABCD Creative Studio, which has won many international awards, to carry out the old visual system. Upgraded.

The upgrade of the visual system starts with the upgrade of the LOGO. The original cat symbol and the letter a are replaced. I hope people can better understand the connotation of "pidan": humans and animals are born from each other. At the same time, the Chinese slogan also conveys the theme of "good pet life" to consumers.

The new brand image looks more international and artistic. Some people think that such a LOGO does not look like a pet brand, but the future development of "pidan" does not just want to be a pet products brand. , it wants to be an advocate of quality life for people and animals.

Secondly, "pidan" also carried out a LOGO extension design, that is, extracting graphics and colors from small animals that match their personalities. This not only reflects the animal's personality more vividly, but also makes the brand image more vivid. Rich; at the same time, this extension serves the product category expansion and application updates of "pidan", which allows the LOGO to carry more possibilities and scalability.

三

Brand upgrade? Application penetration

When upgrading the brand visual system, we must also consider the issue of application penetration. "pidan's birthday" focuses on five aspects: corporate vision, e-commerce vision, channel materials, product packaging and offline exhibitions. , a complete application system transformation was carried out.

The Tmall platform is the most important e-commerce sales platform of "pidan". The application design here is more modular and branded, and the overall look is more design-like and the texture is also improving. .

On the packaging, the product specifications and dimensions are marked more clearly, and physical pictures are also added. The overall look is much livelier and more memorable for the brand.

The upgraded product manual has several visually extended color blocks overlapping on the cover. The colors are bright and have a sense of design, and the brand image is more prominent.

The sections of offline exhibitions are also classified using color blocks with visual extension design. The exhibition area is more artistic and can also increase viewers' memory and enhance brand recognition. It is said that "pidan" will debut with a new visual image at the Shanghai Asia Pet Exhibition in August this year. All pet owners can really look forward to it!

"pidan" is a brand that treats pets as friends. It is with this attitude that "pidan" uses a more equal, objective and rational attitude to carry out its own brand development. Upgrade and expand product categories. Under such a highly recognizable visual system, "pidan" also hopes to create an environment where humans and animals coexist harmoniously through its own efforts, and also hopes to inspire more people to pursue a quality pet-raising lifestyle. This It is love and care for pets, and it is also respect for yourself.