On December 15, the "Integrating Power and Co-creating a Healthy Pet Ecosystem" conference hosted by Zhongchuang Jipet was successfully held at the China-Singapore International Joint Research Institute | Merck Diagnostic Application Center (Guangzhou).

As a pet health ecological conference integrating corporate cooperation, pet health and industry development trends, the event specially invited Mr. Guo Mingfei, Commercial Operations Director of Merck Asia Pacific In Vitro Diagnostics Division, and Zhongxin Important guests from the industry including Mr. Representatives from universities, pet hospitals, pet industry media, and customers from the Guangdong-Hong Kong-Macao Greater Bay Area attended the signing and cooperation meeting.

Site of the signing ceremony meeting of Zhongchuang Jipet X Germany Merck

At the meeting, Mr. Li Hui, founder and chairman of Zhongchuang Jipet, said that pet health has become indispensable in people’s lives. Today, only technological exchanges and scientific research and innovation can we gain a foothold in the market and achieve sustainable development of pet health.

Mr. Li Hui, founder and chairman of Zhongchuang Jichong

Merck Guo Mingfei, commercial operations director of Merck Asia Pacific In Vitro Diagnostics Division, said that Merck will use its life sciences business To carry out the exploration and development of pet medical health in the field, we have joined forces with Zhongchuang Jipet (Shenzhen) Technology Co., Ltd., a powerful emerging enterprise in the pet industry, to provide comprehensive empowerment in technology, scientific research, etc. Merck and Zhongchuang Jipet will continue to promote pet health. Strategic cooperation in the ecological field.

Mr. Guo Mingfei, General Manager of Merck Asia Pacific Life Sciences

Witnessed by many parties, representatives of Zhongchuang Jichong and Merck solemnly signed a strategic cooperation agreement, announcing that Zhongchuang Jichong JiChong has officially joined the "Merck Industrial Ecological Strategic Laboratory" plan to carry out experiments and training, academic exchanges, industrial exchanges, marketing and other activities related to the development of pet in vitro diagnostic reagents, and continues to actively explore the possibility of in-depth business cooperation. This will indicate that both parties will move forward hand in hand and are willing to cooperate in R&D, technology and marketing to inject new vitality into the pet health industry.

The signing ceremony between Zhongchuang Jipet and Merck of Germany

In order to jointly create a great health ecosystem for pets, Zhongchuang Jipet and its pet medical brand Yu Chong made their first appearance at the signing ceremony. YuChong provides veterinarians with accurate clinical diagnosis and treatment and care solutions, and continues to improve the health of pets, taking this as its brand positioning. It is necessary to continuously strengthen investment in the application of biotechnology in clinical scientific research, establish the YuChong Clinical Medical Care Research Institute, and jointly build a pet health ecological research and development laboratory. Merck assists in providing scientific research and technical guidance to focus on researching pet medical health.

Establishment of YuChong Clinical Medical Care Research Institute

Li Junsheng, Director of Zhongchuang JiChong-Yuchong Brand Business Department, gave an in-depth introduction to the background of the establishment of YuChong Clinical Medical Care Research Institute. , research directions and future development plans. He said that as the first person in the industry to propose a new definition of "clinical medical care" dietary nutrition, Yu Chong's prescription nutritional food with "minimalist reduction" formula technology is self-effective, targeting sub-health diseases of urban dogs and cats, and uniting small and medium-sized enterprises at home and abroad. The application of biotechnology in animal clinical research provides veterinarians with precise clinical pet care plans to help dogs and cats improve sub-health problems, allowing dogs and cats to receive scientific, professional, comprehensive and efficient auxiliary nutritional treatment, and return to health easily and quickly.

Yuchong LOGO

Mr. Li Yuejun, assistant to the president of Zhongchuang Jichong and director of the Meiziyuan brand division, through this event, made a comprehensive review of the reorganized and upgraded Meiziyuan brand. According to the introduction, Meiziyuan has the industrial confidence and motivation to innovate and implement, and it continues to absorb user opinions, conduct positive research and development, take advantage of the trend, seize opportunities, and the future is promising!

Meiziyuan LOGO

During the period, participating experts conducted in-depth discussions on the development trends and opportunities of the pet health industry.

Ms. Liu Xiaoxia, founder of the China Pet Industry White Paper and Paidu Pet Industry Big Data Platform, will interpret the future development trends, opportunities and challenges of the pet industry from the perspective of the 2023 Pet White Paper. Her insights provide us with A deeper understanding of this strategic collaboration provides important perspective.

China Pet Industry White Paper, founder of Paidu Pet Industry Big Data Platform, Ms. Liu Xiaoxia

For the in-depth cooperation between Zhongchuang Pet Industry and Merck, Executive Director of China-Singapore International Joint Research Institute Vice President Xie Xinghua expressed warm congratulations. He emphasized that this cooperation is a vivid practice of industry-university-research cooperation, and it is also an active exploration of pet health.

Mr. "The launching ceremony marks that both parties will jointly invest in technological innovation to promote the healthy development of the pet medical industry and protect the health of pets.

The launch ceremony of YuChong Clinical Medical Care Research Institute

Ms. Mai Chunhua, Honorary President of Guangdong Pet Industry Association, for the strategic cooperation between Zhongchuang JiChong and Merck of Germany Expressing high expectations, at the same time, as the leader of the industry association, he maintains an optimistic outlook on the future development prospects of the pet industry. He believes that with the joint efforts of all parties, the pet health industry will usher in a better tomorrow!

Honorary President of the Guangdong Pet Industry Association, Ms. Mai Chunhua

The successful holding of the "Integrating Strengths to Create a Great Pet Health Ecosystem" conference heralds the development of the pet health cause It has injected new impetus and promoted in-depth cooperation among all parties in the industry. Let us look forward to the continued cooperation between Zhongchuang Chongqing and Merck in the future and jointly help the vigorous development of the pet health industry!