Hello everyone, today I am analyzing the original cat food. This article was written at the invitation of the brand, but it was still agreed upon first. The content and conclusion cannot be interfered with. The judgment standard meets the standard 1.0.

1. Nutritional components and test reports

Originally, there are now three types of cat food. The first two types of adult cat food and kitten food are the main products and are the focus of this analysis.

The promised value was not found on Taobao’s official website, but it was found through other channels, and several test reports were also found, summarized as follows:

There are several interpretations of these data:< /p>

1. High-end or mid-range?

According to the promised value, it was originally a mid-range cat food.

According to standard 1.0, protein is the most expensive ingredient in cat food. Without 40% protein, it is not qualified to be high-end.

But according to the test value, it originally reached high-end standards.

For this reason, Sanpang had the following conversation with the original boss:

Me: Boss, according to the evaluation standards, it was originally a mid-range cat food. Is this conclusion acceptable?

Boss: Sure, don’t brag or be slanderous, just be objective. However, our detection values ​​are basically above 40%. We have tested many times, only one time it was more than 39%, and the others were all above 40%. In fact, we have been producing according to the requirement of 40% protein.

Me: In this case, why is the promised value not written to 40%?

Boss: Domestic cat food has been hacked too much, give yourself some leeway.

Me: Boss, you are too cowardly. You are eager to learn. The commitment value is 42%, but the test value is just over 38%, never exceeding 40%.

Boss:. . .

2. Adult cat food and kitten food

The nutritional data of these two types of cat food are not very different.

Looking at the following analysis, you will find that the ingredients are exactly the same, and I don’t quite understand why this is the case.

3. The magnesium content is very low

You can note that there are very few cat foods with a magnesium content below 0.15.

If the magnesium content is as low as 0.05, it becomes a kidney prescription cat food.

For example, Royal Kidney Prescription Food:

Low in magnesium, it can prevent crystals in the urinary system.

But if it is too low, as low as prescription cat food, it may also cause additional problems - constipation, because magnesium has the effect of enhancing the vitality of intestinal muscles, and low magnesium content can reduce the vitality of intestinal muscles. Decrease, resulting in constipation.

Reason: Food causes of cat constipation

For example, this cat who eats prescription cat food for kidney disease:

In short, low magnesium content can be both an advantage and an advantage. It could be a shortcoming. Fortunately, the magnesium content of the original cat food reaches 0.15, not as low as 0.05 in the prescription food.

Everyone can make their own judgment and adjust flexibly based on the principles.

In short, according to the promised value, it was originally a mid-range cat food, but it was still 2% protein short of the high-end.

But according to the test values, it originally reached the standard of high-end grain.

2. Unit price

Use Taobao store event price:

Pull a table:

1kg of adult cat food=71.

Kitten food 1kg=72.

The protein price increase index is 1.88 and 1.9 respectively.

According to the standard 1.0, this price is too expensive and the price/performance ratio is not good.

In order to keep the protein price increase multiple below 1.5, 1kg = 60.

That is about 15% off the current price.

An interview:

Because the price was too expensive, Sanpang asked the original boss again:

Me: Boss, according to the analysis standards, the original cat food was expensive Yes, it’s worth at least 15% off. Is this conclusion acceptable?

Boss: It’s okay, just don’t hack me. Domestic cat food is afraid of being hacked. It’s a small package now, but the price can be reduced if we make a larger package later.

Me: In this case, let’s make it cheaper. How about reducing it to about 1kg=55 in the future? It’s about 25% off. You make less money. On behalf of the majority of cat lovers, I thank you.

Boss:. . .

In short, the current price is slightly expensive, probably because of the small packaging. We hope to reduce the price by introducing large packaging.

3. Ingredient list analysis

Adult cat food:

Kitten food:

Careful observation revealed that the ingredients of adult cat food and kitten food are exactly the same.

No wonder the nutritional data are almost the same.

The biggest advantage of this ingredient list is that the proportions of all ingredients are marked. This is a good review and very honest.

Unlike many chicken thieves cat food, only the percentage of meat is marked, and the starch ingredients are not marked.

Another advantage is that the plant protein of pea flour is only 8.6%, which means that the plant protein is very small and will not exceed 2%. It is a good review.

All in all, this ingredient list is pretty good.

But there is still a problem.

All the data on the ingredients add up to 83.9%, and the remaining three ingredients (carrots, pumpkins, and clover granules) cannot be as high as 16.1%, so some ingredients should be omitted. Hope it can be written in detail.

IV. Proportion of starch ingredients

Carefully observe the composition of raw materials:

Chilled meat 30.6% (chicken 10.2%, duck 10.2%, eel 10.2% ), imported steam fish meal (12.5%), chicken meal (12%), potato flour (8.6%), pea flour (8.6%), chicken fat (8%, preserved with tocopherol), soy lecithin powder (2.4% ), whole egg powder (1.2%), carrot, pumpkin, alfalfa granules

The starch ingredients found are: potato flour (8.6%), pea flour (8.6%)

Due to writing Knowing the ratio, it can be calculated that the starch content of the mixture of these two types of ingredients is about 70%.

The actual starch content is about 23%.

It can be calculated that these two types of ingredients account for about 33% of the total dry matter of ingredients.

According to standard 1.0, this data is lower than 35%, which meets the high-end cat food standards.

5. Proportion of plant protein

The only plant protein ingredient is pea flour (8.6%).

Pea flour contains about 20% plant protein.

So the actual plant protein accounts for about 1.72%.

Quite low, good review.

6. Proportion of meat dry matter

Protein ingredients include:

Chilled meat 30.6% (chicken 10.2%, duck 10.2%, Eel 10.2%), imported steam fish meal (12.5%), chicken meal (12%), pea meal (8.6%), whole egg meal (1.2%)

Ignore the influence of pea meal first, others The protein content of the dry matter of the ingredients is about 80%.

The actual protein content is 41%.

So it can be calculated that these ingredients account for about 51% of the total ingredient dry matter.

Summary: These three data all meet the requirements of high-end cat food.

The biggest advantage is that plant protein is very low.

7. Negative feedback

Sanpang has never heard of any negative news. I hope everyone can leave a message and give feedback.

By the way, check the company background, first find the original official website:

http://www.yuanbenpet.com/

The design style of the official website is very similar to Xiaomi , guessing that this cat food was made by someone on the Internet.

It seems to imply that this company is good at marketing and promotion.

The foundry is shown as Shandong Shuake.

As we all know, the well-known cat food OEM Hanou belongs to this company.

8. Summary

The overall workmanship of the original cat food is still good, and the ingredient composition has reached the standards of high-end cat food. The biggest advantage is that the plant protein content is very low.

The promised value of nutritional data does not reach the high end, but the test value reaches the standard of high-end cat food.

Originally, the current price is slightly expensive, probably because of the small packaging. We hope to reduce the price by introducing large packaging.

In short, except that the original cat food is slightly expensive, everything else is pretty good.

9. An interview

Me: Boss, do you have anything to say?

Boss: I would like to explain one more thing about the price.

First, during production, the factory asked me if I wanted to use cheaper raw materials. I could achieve the same figures as now for about 8,000, but I still insisted on using the most expensive raw materials. The price Between 20,000 and 30,000.

Secondly, it is a small package now, and it can be reduced by making a large package in the future.

Boss: Then we recently launched a new cat food, the latest price is 30 yuan/jin. Parents who are not obsessed with fresh meat can try this one.

The new product mainly has adjustments in raw materials. The original fresh meat ratio is relatively high, while the new product has a higher meat powder ratio

As for kitten food and adult cat food, in fact, There is a difference, there is a difference in trace elements, this involves the core formula.

Boss: In addition, we hope to improve our products and services at the same time. Many owners like cats, but due to lack of scientific feeding and pet care knowledge, they feed inferior pet food, which leads to There are countless incidents of pets getting sick and dying. For this reason, we have built a team of nearly 100 pet doctors to help more owners learn scientific feeding through the Internet, fully understand the illness of cats, and give the most reasonable treatment suggestions

We provide free lifetime consultation services and consumers can try before buying, which is what we have been doing. I will leave the pet doctor’s WeChat ID in the message area, hoping to help everyone.