Maybe you just heard my name [John Farm] just last second, but to "this group of people", I am indeed their partner for more than ten years.

Yes, they are the "dealers" of John's farm, and they are also our family members who fight side by side...

In 2022, John's farm has just celebrated its 10th anniversary. In the past 10 years, we have focused on the [pet snack field], and there was no "big move" until the brand upgrade last year. Some say John Farms "lay flat", others say...

Yes, we remained silent while the pet industry "rolled up". We did not participate in price wars, nor did we engage in gimmicks...

A: "You really don't have any new tricks? Other brands are discounting..."

B: " Everyone believes in the quality of John’s Farm, but now there are too many new products. Be careful of customers being attracted away..."

Yes, the dealers who accompanied us to "start from scratch" are worried about us!

After many years of accumulation, it is rare to meet up with old friends offline today. Here, John Farm would like to sincerely say thank you to the dealers!

In those days when I was "lying flat", you always chose to fight side by side with me. In those days when you were "not understood", you always believed that John Farm would "break out of the cocoon and become a butterfly and live up to expectations." ...

In fact, John Farm has been thinking about: How to make pet snacks more professional? How can we explore more possibilities in the product line? How can we take advantage of the "identity advantage" of John's Farm [Organic Farm] to empower each other between the pet section and the agriculture section?

No more hiding it! Today we will reveal our "big move"

[Pet Section] New operating model

John's Farm takes "returning to the original taste of food" as its business philosophy, serving you and your Love Pets provides healthy products originating from the same farm, promoting the popularization and development of farm ecology, healthy life concepts and pet culture in China.

In 2022, the brand will be upgraded to open up the [Pet] and [Agriculture] sections, open up a track with other brands, and refuse to get involved. Become the only pet brand in the pet industry with the characteristic endorsement of "farm quality".

Five major advantages under the new model

01. Own [organic farm] to achieve healthy traceability

02. Return to farm culture and further enhance the brand in the industry Internal recognition

03. Brand new upgrade, accurately positioning the post-95s young group for John Farm partner customers, iterating, upgrading and empowering

04. Spanning both pets and agriculture Track, become a pet brand with a healthy agricultural background in the pet industry, compete in the later market, distance itself from other brands, and divide the track

05. Realize cross-border marketing and simultaneously launch high-quality healthy agricultural products. Mutual empowerment with pet products increases market share and recognition.

In addition, we will continue our [farm quality] advantage, solve existing market risks, and bring a stable source of loyal customers to the store. And with the support of rich online and offline activities, new trends are introduced into the store.

[Agriculture Section]

Organic Smart Agriculture

At present, the company covers many fields such as biotechnology, biological feed research and development, and modern agricultural industry model research and development.

① Respond to the national agricultural modernization policy and take advantage of the geographical advantages of Shandong's "large agricultural province" ② Establish an agricultural industry research center and care base, and cooperate with universities/scientific research institutions to integrate, incubate, protect and manage R&D results. ③ Develop replicable "chain farms", create exclusive products on a village-by-village basis, realize equipment interconnection and data monitoring through Internet of Things technology, and provide decision-making support and optimized management solutions.

Agricultural brand operation

The company relies on more than ten years of domestic and foreign brand operation experience and the advantages of its own farms, and through the incubation management of agricultural products, it has built John Farm into a unique brand Brand, and through brand strategy promotion, increase market awareness and trust.

Based on many years of agricultural product marketing experience and channel resources, we control logistics, warehousing and other advantageous resources through the company as a whole, achieve unified deployment, precise marketing, and seamless connection with agricultural product sales channels and OEM channels.