On January 20, 2024, at the high-profile "Night of Champions" charity event, John's Farm appeared as a sponsor. Among them, the "John's Farm Organic Reed Eggs" that became popular in the Chinese Super League were deeply loved by sports champions. their favor.

With the improvement of the quality of life, exercise and healthy diet have become inseparable. In 2023, John Farm reached a strategic cooperation with the Chinese Super League team (Manatee) and was designated to provide eggs exclusively for players. This renewed cooperation with the sports world is not only a recognition of the John Farm brand, but also a further contribution to food culture and health concepts. Delivery: True health comes from respect for nature and care for the body.

Among sports elites, nutrition and food quality are particularly important. The success of sports athletes depends not only on training and perseverance, but also on quality nutritional support. John Farm's "organic reed eggs" perfectly meet the strict food requirements of sports elites by "returning to the original nutrition, health and taste of eggs", and also bring healthy life choices to consumers.

In this fast-paced era, takeaways and snacks stimulate our taste buds, and people often ignore the "essence of food" and "the essence of health." Therefore, John Farm wants to use "eggs" as a carrier to inherit culture and health. Restore the "healthy taste" and "healthy food" that the post-90s, 00s, and 10s generations have lost and pass them on.

From the rattan basket of the 1970s - the "basket of eggs" that the grandmother "saved for her grandson", to the "Mother's Brand Egg Custard" that the post-80s generation could only eat if they pretended to be sick, to the "mother's egg custard" sprinkled with grains of salt for the post-90s generation From "omelet breakfast" to the "takeout era" of the post-10 generation... eggs, as the most common ingredient in the kitchen, have always carried memories and emotions from different generations. However, with the changing of breeding methods, there are more and more eggs on the market pursuing "low cost and high return", while there are fewer and fewer products that truly have the "taste" of eggs and are truly rich in the "nutrition" of eggs...

In fact, the "original taste of eggs" is determined by the breed of chicken and the way it is raised. What kind of chicken lays eggs? What are chickens fed? What is the living environment of chickens? Is its ground health up to par? In other words, the quality of eggs determines the taste of eggs.

Therefore, John’s farm adopts a “standardized” stocking model, starting from the breed, origin, stocking environment and food of the hens... ① Breed standardization: Select traditional native chicken breeds - —Luhua chicken, returning to the nutrition and health of local eggs from the source. ②Standardization of "raising": Ecological free-range breeding in black pine forest, with only 50 chickens allowed to play freely in one acre of land. The chickens have a wide range of activities and the amount of exercise is up to standard, ensuring the physical and mental health of each chicken. ③ "Feeding" standardization: The formula recipe suitable for free-range reed chickens allows the reed chickens to eat food that is truly suitable for them, thus precipitating the original taste of eggs. ④Environmental standardization: safe and pollution-free soil environment...

Return to the most "traditional way", follow the most "original nature", and strictly control to ensure that every egg can be presented with its original flavor It brings out the "original taste of eggs" in the memory of the older generation.

The many connections with the sports world are an important step taken by John Farm in popularizing "healthy lifestyle and diet". This not only highlights John Farm's commitment to "returning to the original taste of food", but also demonstrates the determination to pass on the "health concept" to the new generation born in the 90s/00s/10s.