Bile, a well-known domestic brand, officially entered the Chongbaobao platform on July 20, providing efficient, thoughtful and considerate retail business empowerment services to 42,000 offline terminal stores. Bile is a private brand owned by Fubei, a well-known domestic factory. The brand has been recognized by insiders and many consumers since its establishment 17 years ago.

1

Bile brand introduction

Bile As a local pet food company in China, Le Brand has been deeply involved in the pet industry for 17 years. It is positioned as a high-end pet food intelligent manufacturing expert and is committed to building a world-renowned pet food manufacturer.

Just as the brand slogan "Compared with each other, Bile is still better", Bile hopes to create superior quality and distinctive products by constantly exploring new standards and new directions for pet care, and provide The happy choice of high-end pet food brings unlimited possibilities to pet food, allowing consumers to choose and recognize Bile after repeated comparisons and observations.

At the same time, in order to encourage brands to keep moving forward in the pursuit of pet food quality, Bile Brand, as the first company in the pet industry, publishes product SGS quality inspection reports on the 15th of every month, allowing consumers to buy Understand, love pets and eat with peace of mind.

It is precisely because of this persistence in quality pet food that Bile pet food single products have achieved TOP1 in the pre-sale list on the Taobao platform, and the Bile brand has been rated as the "User Favorite Brand" in 2021 ", ranked on the 2021-2022 Tmall TOP Brand List of Pet Brands. As a representative brand of domestic pet food, it is trusted and supported by consumers.

2

Reasons for store listing recommendations

1. The brand has its own factory.

Bile is produced by Fubei, its own factory. Fubei is a well-known large-scale OEM factory in China. It manufactures for many well-known hot-selling brands. Bile has natural advantages at the factory and can achieve the same goal at the same time. The best value for money among competing products in this price range.

2. The brand brings its own traffic.

Among them, Bile Original Fresh Series and Bile Guardian Series currently have natural traffic on various e-commerce platforms. Incoming goods and putting them on the shelves can bring some traffic coverage to online stores and increase the account weight ratio. It is a must-have series of products for many local retailers.

3. The product line layout is reasonable.

From the Original Guardian series to the Original PLUS series, low-end to high-end, they meet the needs of pets at different stages. Due to the large scale of the company, quality and safety after-sales services are guaranteed, making it more reliable to sell.

4. The channel is safe and stable.

A domestic brand that has been established for 17 years has a stable channel supply. If you look for authorized channels, you don’t need to worry about fake products or the risk of food shortages.

3

Exploring new retail channels in the same city

With the development of the social retail industry, the retail format of the pet industry is also constantly undergoing new changes, especially with the rapid development of the Internet and the orderly advancement of the digital economy, the channel channels of the pet industry have also undergone profound changes. Tmall’s New supplies, JD.com’s new channels, Douyin’s live streaming, Pinduoduo’s low-price e-commerce and the emergence of new channels in the industry are all new opportunities that have emerged as the pet retail industry develops. Domestic brand Bile actively embraces new channels and tries new forces on the basis of stabilizing the original price and pallet.

The entry into Chongbobo platform this time is a new exploration for Chongbobo in the same city retail field.

(1) Steady control of pallets through the Chongbo Boss platform. The brand directly responds to the store's purchasing needs and provides timely feedback and follow-up.

(2) Stabilize and control the price through the Chongbobo platform. Brands set their own prices, set up marketing activities independently, and jointly plan DTC activities with stores to boost store performance growth.

(3) Support stores to launch takeout platforms through Chongbo Boss. Pet Boss has established a nationwide intra-city retail operation center, which can assist pet stores purchasing Bile brand and operate takeout stores, and support stores to expand channels and increase revenue.

(4) Increase the store’s awareness of the Bile brand by pampering the boss. Unique functions such as one-click warehousing, material synchronization and data sharing on the Pet Boss platform have greatly enhanced the store's management efficiency for Bile series products. It has opened up local life platforms such as Meituan, JD.com, and Ele.me to achieve multi-end synchronization of data and orders, which is more conducive to multi-party linkage between brands and platforms, and provides stores with more efficient, thoughtful, and considerate localized services.

4

About Chonglaobo intra-city retail

The intra-city retail business is a city-wide integrated brand promotion and product sales provided by Chonglaobo using its own advantages to provide brands. Localized services. Brands only need to provide 100 shelf displays to get 100 store shelf displays, 100 takeaway store shelves and 100 private domain mini-program promotions in designated areas. Different cities formulate different practical plans, work with brands to empower stores, and work together to do a solid job in offline business.