In recent years, with the changes in family structure and the aging trend, the number of isolated youth groups has become larger and larger, and people’s living and consumption concepts have changed. While pet consumption is gradually being accepted, this demand is also increasing. expand. What this brings about is the expansion of the pet economic market, the expansion of the pet industry, and the upgrading of pet consumption demand.

The cute pet economy has exploded, and pet consumption demand continues to escalate

According to the "2018 China Pet Industry White Paper", the number of pet users in China's cities and towns reached 73.55 million. Among them, dogs and cats account for 46.1% and 30.7% respectively. China’s pet economy is expected to reach 170.8 billion yuan in 2018.

From pet trading, pet medical care to pet supplies, those who jokingly call themselves This feast of the pet economy has been created for the consumers of the shit shovel official, which has not only brought about the expansion of the pet economy market size and the blooming of the industrial chain, but also brought about an upgrade in the demand for pet consumption. . According to the "2018 Pet Industry White Paper" survey, it was found that the per capita annual consumption of dogs and cats in 2018 was 5,016 yuan, an increase of 15% compared to 2017.

The main reasons for the escalation of pet consumption demand are the changes in family structure and the aging trend, the growing number of isolated youth groups, changes in people’s lives and consumption concepts, and the gradual acceptance of pet consumption. Pets have become part of the family, a spiritual dependence and life companion for their owners. Therefore, pet owners have a strong desire for their pets to live a better life.

Chongmi was born for love, creating a new concept of cute pets and light luxury

How can we better meet the current consumers’ upgrading needs for pet consumption? The pet products brand "Chongmi" founded by Hangzhou Jihuo Digital Technology Co., Ltd. has proposed the concept of "creating a new light luxury concept for cute pets and creating a beautiful new life for cute pets". The founder of Chongmi brand believes that as of now, the word pet is outdated. Today's consumers are more willing to call their pets "master" or "furry child", jokingly call themselves "shit shovelers", and hope that they can become a "qualified shit shovelers". We can see that these furry little things are infiltrating into the lives of contemporary young people as family members.

“The upgrading of pet consumption demand is not only an upgrade in product quality, but also an upgrade in spiritual needs.” said the founder of the Chongmi brand, “In this blue ocean of a 100 billion market , many companies still emphasize product quality or use price wars as their weapons to expand the market, but ignore the spiritual needs of consumers, which we should also think about and measure. ”

Multiple data show that most of the new influx of novice pet owners are those born in the 1990s and 1995s. They play an increasingly important role in pet consumption, and their pursuit of quality and personalization surpasses previous generations. . Most of the reasons why these groups keep pets are because they feel lonely in life. According to data from early 2017, the number of people aged 20 to 39 living alone in China has reached nearly 20 million. They are called empty-nest youths. It is foreseeable that they work hard in big cities, have no time for love, and live alone. Pets actually play the role of life partners, giving young people a sense of satisfaction in the cycle of giving and giving back.

"When pets are given human status, the upgrade of pet supplies It is no longer a simple functional and quality upgrade, but a spiritual upgrade. Every aspect of a pet's life has great imagination. It is precisely because of this that we came up with the idea of ​​"creating cute pets." The new doctrine of light luxury is the brand slogan of creating a beautiful new life for cute pets. The products we design must not only ensure quality, but also hope to meet the spiritual needs of consumers through product quality, product appearance, product functions, and product interactivity. and other aspects of reasonable design to create pet products that are more worthy of consumers, increase the relationship between owners and pets, and create a better pet-raising life for them," said the founder of Chongmi brand.

Currently, Chongmi has opened specialty stores on multiple online platforms. Adhering to the concept of creating a beautiful new life for cute pets, it is bound to bring more choices to consumers in terms of pet product consumption. A better, more loving experience.