At the beginning of March, the self-owned brand "BILE" of Fubei Group, which has been deeply involved in the pet food industry for 18 years, announced that it will jointly launch an advertising strategy conference with Focus Media to add strength to the goal of building China's No. 1 pet food. Help.

On April 25, "BILE" was launched in Focus Media 15 cities. This time, the strong cooperation between BILE and Focus Media not only led BILE's new ultra-fast freshness locking technology to successfully break through the circle, It also announced the clarion call for the national brand "BILE" to enter the national market.

Wang Yingchun, chairman of Bile Pet Food, said: "Focus Media is the world's leading elevator media group. Working together with Focus will help Bile Pet Food directly reach the 400 million urban mainstream people in China and further build a Regarding the influence and competitiveness of domestic pet food brands, Jiang Nanchun, chairman of Focus Media, said in a video speech to the Bile brand upgrade conference: "In the past few years, Focus has successfully helped many national brands to do business. Ranked first in market share, I believe that Focus’s cooperation with Bile will definitely ignite 400 million urban mainstream people and become the number one brand in pet food!

01

Brand upgrade and process upgrade

Bile, as a Chinese local pet food company , established in Shanghai, China in 2006. The Bile brand adheres to the brand concept of "comparison, it is still Bile", hoping to bring unlimited possibilities to pets, so that consumers can choose Bile after repeated comparisons and recognize Bile. Bile, "Compared with each other, Bile is still the best"!

Bile brand has always focused on the research and development and exploration of the pet food field, and has won a total of 43 patented technologies so far. Bile was established in Shanghai in 2019. 4.0 smart factory, pioneering the 4.0 era of intelligent pet food manufacturing, realizes customized and flexible production, intelligentizes the production process to improve production efficiency, and traces the entire quality control process, towards making pet food healthier, more nutritious, and more The goal of safety continues to be achieved, and the brand positioning of "intelligent manufacturing expert of high-end pet food" is implemented to make high-end pet food more possible.

The Bile brand will be ranked among the top brands on Tmall in 2021-2022. It ranks among the top 10 pet brands in the list, and many of its best-selling products have ranked first in the dog food list of Tmall 618 and Double 11 pre-sale lists.

02

Join hands with Focus to make a major effort in brand building

On March 15, High-end Pet Food brand - Bile's "Rebirth·Born for Professional Intelligent Manufacturing" brand upgrade online conference was held in Shanghai, officially announcing the new brand strategic positioning of "High-end Pet Food Intelligent Manufacturing Expert", leading the brand to a new stage of high-quality development . This comprehensive cooperation with Focus Media is an important implementation of Bile Pet Food’s comprehensive launch of branding, and once again demonstrates its firm determination to build a brand.

Bile Pet Food. Le Xin's newly launched Speed ​​Fresh series products strive to ensure freshness with all-round strength from ingredients to finished products, from craftsmanship to packaging, from factory to home, from production processes, production techniques, short-term warranty, outsourcing materials, logistics and transportation, etc. Redefining the new benchmark for fresh pet food

Since April 24, Bile has formed a screen-dominating storm of communication on millions of elevator media terminals in more than 10 cities across the country. Reach the core consumer groups of pet food, continue to convey the high-end product positioning and brand value of Bile pet food, and boost the brand’s reputation.

03

Bile strives to set a new benchmark for Chinese pet food brands

As young people With the rise of a generation of consumer groups and the unprecedented rise in national cultural confidence, domestic products have gradually become a new fashion. Consumers’ awareness and love for domestic brands are also increasing, and their recognition of domestic brands is also increasing. High, domestic products have ushered in a "golden era" of rapid development.

At present, with the improvement of the quality of domestic products and the increasing demand for high-quality pet products from pet owners, domestic brands in the pet industry are the backbone of the rise of domestic products. One of the forces is starting an all-round counterattack with a new look. More and more high-quality companies are taking advantage of the situation and dedicating themselves to the production and development of new domestic products with higher standards and higher quality. The blooming of "Made in China" has made "Made in China" a reality. The spirit of the brand is passed down from generation to generation!

The Bile brand is committed to promoting the research and development and exploration of the pet food field with its professional attitude and professional technology. Just as Bile has always adhered to the belief, Continuous breakthroughs, never stopping, with 100% attitude, 100% service, 100% experience, and 100% happiness, run through every moment of Bile. This is not only the ideal and fun of Bile, but also represents Bile's goals and persistence.

In the future, the Bile brand will give full play to its brand industrial strength and R&D creativity, and strive to become more professional and more professional in every dimension and detail of its products. In-depth direction development and exploration, establishing a new banner for domestic pet brands, and constantly exploring new directions for domestic pet food brands in terms of high-end, technology and intelligence.

The Bile brand will also take this. We believe in developing in a more diversified direction to attract the attention of more target consumers. At the same time, we will continue to make efforts to focus on innovative technologies, pay attention to product research and development, control product quality, create a "younger" brand culture, and strive to obtain more Favored by many consumers

Bile strives to set a new benchmark for Chinese pet food brands!