After the Spring Festival, Zhongheng Pet Company showed a busy scene. In the company's production workshop, all production lines were operating in an orderly manner, and the staff worked overtime to rush to make orders.

It is understood that in the face of fierce In the face of market competition, the company focuses on introducing scientific and technological talents, strengthening industry-university-research cooperation, and developing and producing new smart pet products, which are favored by the market and have a steady stream of orders. It has achieved a "good start" in 2022, with orders on hand exceeding 300 million yuan.

In recent years, Jiangsu Zhongheng Pet Products Co., Ltd. has focused on accelerating the research and development of smart products, expanding the international market, and working hard on brand creation to continuously enhance product reputation and brand influence.

01 Strengthen R&D investment

p>

Take the lead in drafting 53 Chinese pet product production standards and apply It has 369 national patents, 36 overseas patents, and 252 authorized patents. It has been awarded the National Intellectual Property Advantage Enterprise, the Yancheng Patent Gold Award, the Yancheng City Scientific and Technological Progress Third Prize, etc. The "Farite" trademark has been recognized as an internationally renowned brand to be cultivated and developed in Jiangsu Province from 2017 to 2019.

02 Strengthen model innovation

The company's foothold In the global market, we have created a new O2O business model, and have successively established cross-border e-commerce platforms and overseas warehouses in Europe, the United States, and Belgium. In 2015, it was recognized as the province's only national cross-border e-commerce demonstration enterprise by the Ministry of Commerce, and in 2017, it was recognized as a national e-commerce demonstration enterprise in the online retail category.

03 Strengthen platform construction

The "Pet Silver" project is a vertical segmentation platform for e-commerce in the pet industry. Based on small wholesale and online distribution, it completes product selection, warehousing, distribution, and delivery, creating a pet industry-wide service system. The company headquarters has set up a startup coffee, launched a maker training camp, and conducted multiple training courses for pet industry online stores.