During the Beijing Pet Physician Conference, Dr. Nie Shishi, founder of the pet health care product brand Chongerxiang, accepted an exclusive interview with pet industry experts.

< p> According to Dr. Nie, Chongerxiang belongs to the brand of Beijing Bailin Kangyuan Biotechnology Co., Ltd. (abbreviation: Bailin Kangyuan). Bailin Kangyuan is a joint-stock high-tech enterprise established by the Beijing Nutrition Source Research Institute in 2000 relying on the Beijing High-Tech Laboratory (Beijing Fungi Engineering Laboratory). Dr. Nie once served as the deputy director of the Beijing Nutrition Source Research Institute. One position. Among them, Beloved is a series of pet functional nutrition brands under Bailin Kangyuan Company. All aspects of product development, design, and production are personally led and participated by Dr. Nie.

Talking about the development history of Chongerxiang, Dr. Nie said: "I was previously engaged in the field of human health food. At that time, the bifidobacterium culture solution developed and produced in 1993 successfully rescued a patient in Union Hospital. A patient with intestinal infection who was completely resistant to drugs; later through a series of research and development, he led the team to develop the first freeze-dried microbial preparation "Bailin Shuangqi" capsule for human use in China, and obtained the approval from the Ministry of Health in 1997 Health food approval certificate. Later, in order to solve the problem of antibiotic residues in economic animals, we participated in a number of large-scale research projects to promote the use of microbial agents, including research on serious antimicrobial resistance problems in pet treatment. ”

According to his disclosure, the company launched the first domestic microecological preparation for pets in 2003, established the pet fragrance brand, and applied this technology and products to the treatment of pet diseases. After that, the company focused on the understanding and research and development of pet intestinal diseases and intestinal flora, the relationship between the stomach and intestines, the relationship between intestinal mucosa and microbial colonization, the relationship between allergic reactions and microbial composition, and the relationship between special bacteria and stone disease. Metabolic connections and developing corresponding products.

Talking about the importance of pet gastrointestinal health, Dr. Nie said that the intestine is a very important organ in the pet’s body. Thousands of species of bacteria live in it, and their changes are closely related to many physiological symptoms. Inextricably linked diseases, such as stone disease and allergies, are the result of abnormal changes in intestinal flora. Correcting these changes can treat and prevent related diseases. The intestinal microecology is affected by many factors such as microbial species, intestinal nutrients, and the physiological state of the body. Humans currently know very little about it. Genetic technology provides us with a more rapid and accurate method for determining microbial species, making research Gut microbiome changes and relationships are made easier.

For this reason, Chongerxiang has been promoting the use of microecological preparations of probiotics in domestic pet treatment since 2003. Since then, it has successively developed a series of products for pets such as functional nutrition, enzyme preparations, breeding promotion, and disease prevention. , all products are certified by the Bureau of Agriculture. At present, Chongerxiang's products include microecological preparation series, concentrated nutrition series, breeding series, functional nutrition series, enzyme supplement series, fun snacks and other series of products, including 31 SKUs of products exclusively for pet stores and products exclusively for pet hospitals. 37 SKUs. It is worth mentioning that Chongerxiang’s digestive enzyme preparation Yibao adopts the first double-layer embedding process in the domestic pet industry. In addition, Chongerxiang has also established a R&D center and production base at the Beijing Nutrition Source Research Institute.

In terms of channels, Chongerxiang has entered online platforms such as Taobao, Tmall, JD.com, Xiaohongshu and Weitao; offline channels are supplied to pet stores and pet hospitals separately, including hospitals. Channel sales account for approximately 80%.

Talking about the differentiation of the pet hospital's sales channels, Dr. Nie explained: "The products exclusively provided by pet hospitals are developed and designed to meet the needs of pet hospitals, and a series of products are developed and designed mainly for treatment. Doctors provide more comprehensive nutritional solutions; pet stores and e-commerce products also develop and design a series of products focusing on nutritional supplements to meet the needs of consumers, as a daily health care and to enhance the interaction between owners and pets. "< /p>

The editor also learned at the scene that Bailin Kangyuan, together with the School of Food Science and Nutritional Engineering of China Agricultural University and Beijing Ovison Gene Technology Company, launched the "Genomic Research Project on the Association between Pet Diseases and Intestinal Microbiota" The group studies the intrinsic relationship between pet intestinal microorganisms and related diseases to find the causes.

Launching ceremony of the genome research project related to pet diseases and intestinal flora

During the interview, Dr. Nie also told pet industry experts that the reason for establishing the "Pet Diseases and Intestinal Microbiota" The reason for this project is that with the continuous development of science and technology, human beings have conducted more and more in-depth research on the impact of intestinal flora and health. The existence of probiotics not only digests food residues, but also It directly or indirectly affects the body's immunity and signal transduction through secreted products. In the future, we also hope that more pet hospitals will participate in project cooperation, continue to increase the number of samples, and improve the accuracy of research data.

According to him, there are currently Yantai Zhongpet Food Co., Ltd., Beijing Ornamental Animal Hospital, Beijing Liyouan Animal Hospital, Guanzhong Animal Hospital Shilibao Branch, and Chongyisheng Animal Hospital Aijia Branch. , Ming'anxing Animal Hospital, Fulai Animal Hospital, Zhongcheng Animal Hospital, Chongxingtianxia Animal Hospital and the Naughty Branch of Meilian Zhonghe Animal Hospital participated in the research of this project.

< p> However, Dr. Nie also admitted: "Although Chongerxiang has made initial progress in the field of intestinal microecology, so far we still know very little about the relationship between intestinal flora and diseases. In order to better serve pets in the future , we will cooperate with the School of Nutrition and Engineering of China Agricultural University to establish a research group dedicated to research on the relationship between pet intestinal flora and diseases, and provide more professional solutions and better products for pet diseases. ”

Talking about the future, Dr. Nie said that in the next two to three years, Beloved Fragrance will strive to continuously improve its product competitiveness and scientific research advantages in the domestic market, so that the concept of "Beloved Fragrant is equal to probiotics" can be implanted in the pet industry. middle. At the same time, the company will formulate a hot-selling strategy and continue to enhance the brand awareness of Beloved Incense on the consumer side through hot-selling products.