On a warm winter afternoon, Fudan University MBA Alumni Association Entrepreneurs Association, Fudan University-Hong Kong University IMBA Mingbo Society Yiran Technology Club and Entrepreneur Club, Fudan MBA New Consumer Club jointly held Jiangsu Zhongheng Pet Co., Ltd. Visit activities. This event aims to promote exchanges and cooperation among pet industry practitioners among alumni of the School of Management and jointly explore ways to break the entrepreneurship in the pet market.

As the first cross-association and cross-project corporate visit, the event attracted the participation of more than 20 alumni from various segments of the pet industry. These alumni come from different fields such as raw material supply, brand owners, manufacturers, platforms, and e-commerce operations, bringing diversified perspectives to this event. During the event, the visitors first visited the Zhongheng pet product exhibition hall and production workshop. Mr. Qiu Peng, deputy general manager of Zhongheng Pet, personally led everyone and introduced the company's main products and development history. At present, Zhongheng Pet has independently developed more than 10,000 SKUs and obtained more than 500 patents at home and abroad. Zhongheng Pets has won the favor of consumers in more than 50 countries around the world with its excellent design team and product quality. Mr. Qiu said that Zhongheng Pet’s long-term goal is to create a one-stop pet products purchasing platform to fully meet the various needs of pet owners.

Later, Brother Guo Yunlong, a 2000 alumnus of the HKU-Fudan IMBA program shared This provides an opportunity to look at the pet market from an investor’s perspective. He pointed out that from a long-term investment perspective, investors will pay attention to whether an industry has the potential for sustainable development in the next 10 years, and the Chinese pet market still has huge room for development in terms of pet household registration rate, industry segmentation, etc. . Brother Guo believes that there are huge business opportunities in the fields of pet medical care and refined and personalized pet food and supplies.

Finally, Fu Yanjun, a 2013 Fudan MBA alumnus, shared his entrepreneurial experience and industry insights. Since Brother Fu Yanjun founded the Xiaonuan Doctor Platform in 2013, he has gradually entered the B2B supply chain field, integrated industry resources, and established an industry ecosystem. He emphasized that as consumers' requirements for the quality of pet care continue to increase, the pet medical field, especially the specialized medical field, will usher in more development opportunities. This corporate visit not only provides participants with a platform to gain an in-depth understanding of the domestic and foreign pet markets, but also promotes exchanges and cooperation among alumni in the pet industry. By visiting Zhongheng Pets, listening to sharing from different perspectives and discussing future trends, the visitors expressed that they would learn from experience, actively explore a path suitable for their own development, and work together to create a better future. In the future, we look forward to holding more such cross-project and cross-association exchange activities to promote exchanges and cooperation among alumni in various fields, strengthen connections between each other, and create greater value together.