According to news from pet industry experts, on March 12, Petty Co., Ltd. officially announced that its high-quality staple food production line in Taumarunui, New Zealand, was officially launched and will soon be put into large-scale production and commercial operations.

Pettit stated that this production line is the company’s first high-end staple food production line. The production line is put into operation so that Petty Shares can better utilize New Zealand’s superior livestock resources and the company’s existing technical reserves to produce nutritional products. Pet food that is healthy and meets customer expectations also marks the further deepening of Petty's global business strategy.

The total investment amount reaches US$40 million

The maximum daily output can reach 200 tons. Public information shows that Petty’s New Zealand factory is located in the North Island of New Zealand, with a total investment of US$40 million. , the factory officially announced its construction in 2019. The production line took 4 years from planning, site selection, construction to completion. Since most of the equipment of the Petty factory was purchased from Wengel in the United States, the equipment is large-scale and the process is complex. The time spent from equipment procurement, transportation, installation and commissioning to final use is close to one year. The factory's products are manufactured using an advanced hot double extrusion process. The entire process from mixing pet food to packaging batches takes about an hour, and the maximum daily output can reach 200 tons. It can produce products with a high fresh meat content of up to 90%, and all production processes are fully automated, without the need for manual direct production, eliminating product risks caused by manual intervention. The person in charge of the plant also said that the plant has the potential to operate 24 hours a day and can continuously release production capacity as needed in the future.

The products follow the two major standards of AAFCO and HACCP

The self-built local R&D team provides technical support. In terms of raw materials, the factory is located in the North Island of New Zealand. It is a core production area of ​​high-quality raw materials and has " The raw material advantages of "three highs and one more" are high quality, high cost performance, high fresh meat content and multiple categories of raw material supply. As a world-renowned agricultural and animal husbandry country, New Zealand enjoys a high reputation in the global market for its meat, dairy products and other raw materials. Taking advantage of this advantage, the Petty factory can ensure that its pet food products have higher quality and competitiveness from the source. In terms of products, pet industry experts have previously reported that the factory will start trial production in 2023 and will mainly produce staple pet food, such as New Zealand meat dog food series and cat food series. At the same time, the product also adds non-GMO grains, beans and vegetables as well as New Zealand specialty flavor ingredients, which not only ensures the nutrition of the staple food, but also further enhances the taste of the staple food. Data shows that all products produced by Petty comply with AAFCO standards and the HACCP food safety management system plan required by the New Zealand Food Safety Authority, from raw material procurement to finished product delivery, to full-link and full-process traceability, to ensure the high quality of products. and safety, to meet the requirements of the global market and ensure the quality and safety of its products. In addition, Petty also has a professional R&D team in New Zealand and works closely with local universities and scientific research institutions to provide product formulations and subsequent improvements. technical guarantee. Providing customized formula, packaging and other services. At the level of supporting services, Petty's New Zealand factory implements formula menu-based services and process modular production, as well as customized formula, packaging and other services, which can flexibly meet the customized needs of different markets and customer groups. . Customized services can better meet consumers' individual needs and enhance the brand's market appeal and customer loyalty.

Finally, in order to integrate into the local community, Petty New Zealand factory also employs a considerable number of local workers and actively participates in the development of the local manufacturing and service industries.

About Petty

Petty Shares was initiated in Zhejiang Wenzhou initially relied on the advantages of the local leather industry cluster and focused on OEM exports of dog chew gum. Later, it added pet nutritional meat snacks, bird food and other small animal foods. In the process of development, Petty Co., Ltd. entered the capital market for the first time when it was listed on the "New Third Board" in 2015, and was listed on the GEM in 2017, both of which were the first in the industry. In 2018, the company officially entered the domestic market, and the company's strategy shifted from OEM to the two-wheel drive of "OEM + independent brand".

In 2023, the company's strategy will be upgraded and the "one body, two wings" strategy will be released to clarify the tone of stabilizing the ODM business, focusing on developing OBM, and exploring breakthrough and innovative businesses. In terms of international operations, Petty Co., Ltd. is also at the forefront of the industry. It first built a factory in Vietnam in 2013 and currently has factories in Vietnam, Cambodia and New Zealand.