Recently, the first nationwide store of pidan's coffee brand "sorry dog" was officially unveiled in Shanghai. The store is located in Putuo District, Shanghai. Its coffee products currently include three special blends, namely "Suzhou River" and "Plant" and "wooden hillsides," in addition to regular products such as lattes and iced Americanos.

The space design of sorry dog's first nationwide store applies the concept of "cats are more friendly" In every detail, not only an artificial wooden mountain, a private cat box, a cat bowl rack, and a traction rope buckle are created in the indoor space, but also "touchable" and "do not touch" signs are provided to avoid passive social interaction, etc. . The brand is committed to giving cats a sense of security and allowing dogs to have a relaxing and free environment, so it splits "pet-friendly" into more clear "cat-friendly" and "dog-friendly" by indoor and outdoor. Pidan was founded in 2015 , the products mainly cover consumables, pet food, pet toys, etc., focusing on online channels.