"Comparing back and forth, it's still fun." Behind this catchy slogan, it reflects the full confidence that Bile is sure to win and is not afraid of consumer choices.

As pet owners become younger, will Bile still be favored by a new generation of consumer groups?

In the 2023 "China Pet Health Consumption White Paper", iResearch pointed out based on consumer portrait data that the current pet health consumer groups are mainly young people aged 21-30 in second-tier and above cities, 90 Later, it has become the main force in raising pets.

Compared with the traditional tool-type pet-raising characteristics, this group has higher education and income. The purpose of raising pets is mainly to "please themselves" and "company", so they pay more attention to the health of pets. Nursing, disease treatment, vaccine physical examination and nutritional health care, etc.

The new product launched by Bile this time - Yi series, is aimed at young consumer groups who pursue new things and cost-effectiveness. It focuses on the rareness and nutritional functions of food ingredients to bring better products to pets. Staple experience.

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PART 1

There are treasures in mountains and seas

As a giant in domestic pet food companies, Fubei has made great achievements in recent years. The trend is to compete with the two powerful capitals, Zhong Chong Co., Ltd. and Petty Co., Ltd.

You must know that Fubei, known as the "Foxconn of the pet industry", has a national pet food R&D and testing center and an independent R&D system. It conducts a large number of pet nutrition research and palatability comparative tests every year, and It has provided product technology innovation and production service support to more than 300 brands around the world.

As Fubei's "son", Bile naturally has high-quality resources and technical hard power that other start-up brands cannot match.

Although it is easy to enjoy the benefits of relying on large manufacturers, Bile has not been content with the status quo and indulged in the significant advantages brought by large manufacturers. Instead, it has continuously implemented self-iteration in terms of category innovation and formula upgrades, and continued to Create a solid brand foundation and competitive products to cater to the more diversified consumer needs of pet owners.

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PART 2

Nutritional Jiyi Bags

The Bileyi series breaks through common ingredients such as chicken Due to the limitations of the ingredients, black-bone chicken, cod, mussels and other more exotic ingredients have become delicacies in the pet bowl. Various delicacies from sea, land and air are closer to the original nature of pets.

The natural nutrition of mountain delicacies and game is not enough. On this basis, the Yi series adds human nourishing ingredients - astragalus and turmeric. These two traditional Chinese medicines are rich in astragalus polysaccharide and curcumin, which are beneficial to It has good effects on intestinal immunity, replenishing qi and replenishing deficiency.

“Will adding Chinese medicinal ingredients to pet food really not have any impact on the pet’s body?” Some consumers have also raised such doubts, but in fact, adding Chinese medicinal ingredients to pet food is not as harmful as Not a precedent.

It is reported that during the product development process, Red Dog Digestive Cream added effective plant extracts such as astragalus to the spleen and stomach of pets, and found that the gastrointestinal function of pets was gradually improved. On this basis, the Yi series also adds tens of billions of probiotics and a variety of prebiotics to balance the intestinal microecology and maximize the health of your pet.

After seventeen years of hard work in the pet industry, Bile’s success today is not due to luck, but to the brand philosophy of always staying awake and keeping pace with the times.

For pet owners born in the 1990s who are willing to try new things, Xindingli will work with Bile to continuously upgrade to more effectively meet the scientific pet-raising concepts of this generation and drive the overall upgrade of the pet consumption field.