Pet industry observation news, on March 15, the pet food brand Bile's "Rebirth·Born for Professional Intelligent Manufacturing" brand upgrade online conference was held in Shanghai as scheduled. Many distribution customers, professional media and consumers have witnessed the renewal moment of the Bile brand. This upgrade will also start a new journey of Bile brand development.

Inspiring unlimited imagination

Bile completed a new brand upgrade

Pet Industry Observation learned that this conference is based on [New Life·Born for Professional Intelligent Manufacturing] As the theme, Mr. Wang Yingchun, chairman of Shanghai Fubei Pet Products Co., Ltd. and CEO of Bile brand, presided over the launch upgrade ceremony, and officially announced the new Bile brand logo image and value concept at the press conference.

According to the official introduction, the Bile brand was founded in 2006 and has experienced 16 years of development. After years of development, it has now become a high-end pet food intelligent manufacturing expert integrating pet food research and development, production and sales. Years of deep involvement in the field of pet food have made Bile one of the pet food brands trusted by domestic consumers.

In order to meet the diverse needs of consumers, Bile carried out a comprehensive upgrade in 2022, and released the brand super symbol % based on the brand's own high-end positioning and brand goals. This symbol represents that Bile has always been adhering to the original intention of being 100% focused, pursuing 100% perfection, providing 100% care, and hoping to win 100% happiness because of 100% love. Therefore, Bile starts from % and continues to work hard to become a trustworthy pet food brand.

At the same time, Bile also released a new brand slogan - "Compared with each other, it is still Bile!" Bile hopes to continue to provide consumers with high-quality products, and also hopes that consumers will Bile is the preferred brand for pet food.

Bile officials also stated that this brand upgrade is not only a refresh of the brand vision, but also a deep exploration and redefinition of the brand's core. Uncover a new brand story, and will persist in being a professional and rigorous companion, adhere to high standards of products and services, and continue to create more surprises for pet owners!

First exposure of 4.0 smart factory

Opening the intelligent era of pet food manufacturing

At this Bile brand upgrade conference, Bile was exposed in all aspects for the first time its 4.0 smart factory. According to reports, this smart factory not only has the world's leading production equipment, but also has a self-developed intelligent software system. It can not only improve production efficiency during the production process, but also has precise calculation and control capabilities for the automatic correction procedures of the product production process, and can Ensure the stability and safety of product quality.

At the same time, the factory has become more rigorous in testing the factory quality, and is fully equipped with human food-level testing equipment, including a 10,000-level microbiology laboratory, a precision physical and chemical laboratory, a liquid chromatography laboratory, etc., to further ensure Products with comprehensive quality standards enter the market.

It is worth mentioning that the intelligent and standardized operations of the production base have also enabled Bile products to be controllable and traceable throughout the entire product chain. Intelligent and automated warehousing services also provide a perfect environment for the preservation of pet food, laying a solid foundation for pets to enjoy high-quality pet food stably.

New era of fresh food

Redefining high-end food

Bile official said that the key to food is freshness. Not only human food must be fresh, Bile also advocates Pets need to be fed fresh food. The pursuit of freshness is not only a consideration for the health of your pet, but also an insistence on the quality of pet food. How to produce fresh pet food from fresh ingredients is the core issue. Therefore, Bile has been working on how to effectively solve the oxidation problem of food in recent years. In the end, Bile made a breakthrough in the spray production process and developed a key technology that makes the product more antioxidant, and pioneered the triple freshness locking process in the industry, redefining "fresh" pet food.

At this press conference, Bile showed the first product of this process-"Bile Extreme Fresh" and "Bile Domineering Fresh" two new product lines.

Among them, some products of Jisuxian have proposed that the production period from production to consumers should not exceed 30 days. At the same time, because the product only has a shelf life of 180 days, it opens a new era of short-term warranty for pet food.

Bile’s Baqixian product series focuses on “full of domineering meat, triple freshness”, which not only solves the problem of “freshness”, but also further adds 10% freeze-dried raw meat and bones, releasing pets’ Carnivorous nature.

Join hands with Focus Media to reach strategic cooperation

Break through boundaries and build deep brand resonance

Bile's official introduction is that as an expert in the intelligent manufacturing of high-end pet food, while pursuing its own rapid development, it has been committed to improving the impression of local brands in the minds of consumers and enhancing local awareness. Brand consumer confidence. At this press conference, witnessed by many consumers, industry figures, partners and media friends, Bile brand signed a strategic cooperation agreement with the well-known domestic media - Focus Media.

In the next step, Bile will use Focus Media’s extensive communication channels to build brand power, influence 400 million urban mainstream consumers, accurately convey Bile’s ingenuity and quality to the mainstream urban population, and improve the brand’s reputation. Group awareness, building deep brand resonance, seizing consumers' minds, and winning the choice of more mainstream people in pet food make Bile the first choice brand for consumers. The strategic cooperation between the two parties will also become a new milestone in the development of the Bile brand.

In addition, with the advent of the 5G era, the frequency and content of information received by users are becoming more and more extensive, and consumers’ understanding of brands is becoming more and more diverse. They not only look at popularity, they also look at products and services. , and common frequency with young consumers. Therefore, Bile also invited experts and authorities in different fields at this conference, and launched a series of topic discussions and content sharing around the multi-faceted nature of the brand.

Bile officials also stated that this all-round upgrade of the brand not only declares Bile’s rock-solid ingenuity in building a high-end pet food brand and insisting on high-quality development, but also reflects Bile’s efforts to establish a domestic pet brand. Flag proof. In the future, Bile will also aim at the goals of high-end branding, product technology, intelligent production, and national promotion, and continue to achieve self-transcendence.