The pet food formula revolution is quietly starting in the domestic market.

0 glue, 0 grain, 0 starch, 0 pigment, 0 food attractant, 0 preservatives, high meat and high protein... When raising pets begins to emphasize the emotional value, pet owners are keen on "high-quality pet raising". The biggest impact is on the pet food market. When most pet owners are no longer satisfied with “feeding” them, what kind of pet food best meets consumer needs?

As consumers’ awareness of scientific pet care continues to increase, healthy pet food no longer rests on the basic requirement of “no fault”. People are beginning to talk about the content of fresh meat, nutritional value, whether the raw materials are healthy and even whether Bring more functional patented ingredients to the domestic market.

With market innovation, pet food begins to focus on "zero additions"

Under the new market trend of healthy pet food, consumer demand is gradually moving towards natural pet food with no chemical additives or fewer additives change. "Natural food" is particularly popular in the global pet market. It first became popular in Europe and the United States, where local consumers are more inclined to choose pet food made from natural/organic raw materials and free of chemically synthesized additives.

Recently, natural pet food began to gradually emerge in the country. As the awareness of pet owners in many first- and second-tier cities has increased, more choices have emerged for domestic pet food. Segmented needs including natural and organic, functional, and prescription food have also been prioritized by some brands and addressed. Among them, natural grains, as one of the subcategories, are no longer just a slogan when relevant domestic regulations and standards are introduced, but have actually been implemented on the formula sheet.

In 2018, the "Pet Feed Labeling Regulations" (hereinafter referred to as the "Regulations") issued by the Ministry of Agriculture clearly restricted chemical additives for "natural food". It mentioned: the claims of "natural food", There are strict requirements. For example, all feed raw materials and feed additives used in pet feed products are from unprocessed, non-chemical processes or have only undergone physical processing, thermal processing, extraction, purification, hydrolysis, enzymatic hydrolysis, fermentation or smoking, etc. Plant, animal or mineral trace elements used in the treatment process can make product characteristic claims. Claims should use "natural", "natural food" or similar words.

Illustration: The picture is from the Internet

Combining the keywords in the "Regulations", it can be found that "natural grains" that meet the standards have to do with whether there are any chemical synthetic substances involved in the processing process and raw materials. Pay attention, especially to the strict restrictions on chemically synthesized preservatives, additives, BHA, BHT, artificial colors and artificial flavors.

The restriction of natural food ingredients in the "Regulations" can to a certain extent reduce the probability of health crises for some sensitive pets due to excessive or long-term intake of chemical additives, because some pets may be allergic to certain foods. Some chemical additives can cause allergic reactions, and even excessive consumption of additives can have a negative impact on the digestive system or other organs of pets, causing them to suffer from chronic diseases, etc. These sensitive pets can protect their health by choosing natural food.

As the demand continues to rise, a number of domestic pet food brands and manufacturers, led by natural food brand representative - Birich, take this opportunity to delve into research and development, and find products that meet the standards based on their own research and development experience. and high-quality natural food that meets the needs, especially "zero additive" pet food through innovative solutions.

Looking back at the past: Innovation in domestic pet food is always inseparable from market demand

In the development process of China’s pet food market, even in the 21st century when foreign pet food brands have invaded At the beginning, it still did not extinguish the enthusiasm of some domestic companies for their own brands.

In the market at that time, domestic pet food manufacturers who competed with foreign investors quickly realized the importance of product research and development and private brand building, including Biruji, which is still well-known by consumers. etc. So far, we can learn from Biruji’s official website how the founder, Mr. Xu Jiu, combines foreign pet feeding habits with domestic pet raising experience.

Referring to the experience when it was first established, Ms. Jin Lingmei of the Shanghai Veterinary Research Institute of the Chinese Academy of Agricultural Sciences, who experienced the early days of Biruigi with Xu Jiu, expressed her feelings to reporters in an interview with IT Planet Plus. Said: "When Birugi was first established, the competition in the market was far less intense than it is now. Both Mr. Xu and I believed that our own brand is our life, and we must do it steadily and build a long-term brand."

Jinlingmei

Since its establishment in 2002, through unremitting efforts on the brand side and R&D side, Birugi Company not only regards pet food research and development as an important mission, but also innovatively " Different feeding concepts such as "natural food" were first introduced into the country. To this day, Birich has been insisting on using its own research and development advantages to find raw materials and formulas that are more beneficial to pet health.

“In the process of moving forward step by step, Biluigi focuses more on market demand rather than competitors.” Ms. Jin Lingmei said. While most pet foods on the market still use additives such as BHA, BHT, and artificial colors, many consumers are already seeking to find food more suitable for their pets from natural raw materials, which is why they quickly discovered this In response to market demand, the Pet Food Safety and Quality Inspection Center of Birich Company led and implemented the project establishment and development of natural antioxidants.

“From the perspective of China’s pet market, ‘zero addition’ may not necessarily become the next hot product, but from the perspective of Birugi Enterprises, when consumers need to protect their basic health in addition to , noting some synthetic chemical ingredients that may cause allergies, potential factors that may affect pets’ body functions, and even whether they are environmentally friendly, etc., we still need to stand up and provide the market and consumers with a satisfactory solution. “Jinling. Ms. Mei introduced, "We believe that zero addition is the company's self-discipline behavior and commitment to the market."

Even if there is already a "definition" of natural grains on the market, we will find that satisfying The "natural" in the "Regulations" is only the minimum standard (after all, only in this way can products call themselves and promote themselves as "natural food").

As for how to be both "natural" and "highly nutritious", even the BiRigi team spent a lot of thought and time.

Looking to the future: Birugi took the lead in launching the "zero addition" formula revolution

Under the influence of the trend of exquisite and scientific pet care, Birugi took the lead in upgrading natural food. , innovatively developed natural antioxidants that completely abandoned artificial compounds, and based on this, successfully created the 2.0 version of Birich Natural Pet Food.

Biruji’s 0-added baked full-price cat food products

Under the introduction of the Birigi R&D team, we got a glimpse of the whole process of “zero-added” research and development. "During the project implementation period from 2018 to 2023, the team jointly tackled key problems with domestic and foreign counterparts and experienced data collection, visits and surveys, discussions and exchanges, sampling comparisons, and experimental screenings. It went through dozens of components and ratios. Laboratory tests and on-machine production tests have shown that the antioxidant effect is safe and effective, and this has started the history of products that do not require chemically synthesized antioxidants."

Bridge is the first to launch a formula revolution in the pet food category. The obsession of enterprises to seek category breakthroughs is also a choice to adapt to the market.

After proposing the formula upgrade, the BiRigi team started research and development non-stop. Ms. Jin Lingmei said: "The most important thing to achieve zero additives is the selection of raw ingredients. Animal-derived raw materials (chicken meal, fresh meat/meat pellets, oils) are limited, and no artificial antioxidants and preservatives are allowed to be added. Instead, are natural antioxidants. At the same time, every raw material must be screened and compared in the early stage. Our team spent 5 years inspecting dozens of animal-derived raw materials, including chicken (powder), through visiting suppliers, on-site inspections and requesting samples. ), duck meat (meal), fish meal, oil, etc. ”

“After repeated research, we have formulated more than 10 formulas to meet the nutritional needs of pets while providing pure nutrients. In order to improve, add fresh fruits and vegetables to the product to provide original ecological nutrition.”

It is under such strict requirements that at the product level, Biruji 0 Addition has established a brand consisting of fresh raw materials and nutrition. A safe formula composed of supplements and natural additives. It combines natural steroid saponin, rosemary extract, tea polyphenols and other natural additives with beneficial vitamins, minerals and trace elements. It is combined with fresh raw meat, Raw materials such as fruits and vegetables can achieve multiple health purposes such as enhancing pets’ physical fitness and disease resistance, as well as enhancing animals’ antioxidant and anti-stress capabilities. It also achieves the promised no fragrance, coloring, and complex formula, etc., and establishes healthy hard power at the product level.

Biruji 0 Added Baked Full Price Cat Food Ingredient List

“Biruji has a strong natural food gene, not just because the concept of natural food was brought to the domestic market by us. , especially because we already have a reputation advantage, we will still further optimize the hardware and upgrade the formula, such as comprehensively upgrading the high-end production factory with fully automatic assembly lines,” said Ms. Jin Lingmei, “The birth of 0 Addition is just Biri. It is a new stage of research results, and I believe that the team will continue to study new market needs and further bring related foods that are more in line with pet health needs based on natural food.”

Biruji Fully Automated Factory

After years of market baptism, natural food has become an indispensable subcategory in the pet staple food category. Unlike before, with the emergence of more stringent pet food standards, natural food can truly be done well. There are only a handful of companies now. However, in the face of increasing consumer demand, Biruigi has stood the test of the market from concept to product.

Write it at the end

In the early 2000s, there were not only some foreign pet food brands that had become value systems on the market, but domestic pet food factories also sprung up like mushrooms after a rain. As more and more entrepreneurs realize the potential of China's pet market, setting up private brands has become the choice of many business owners.

After the Chinese pet market has experienced 20 years of rapid growth from precipitation, as the mainstream product that has always occupied the pet market, there is no shortage of hot products in the staple food category, but what is lacking is products that can be like "Estee Lauder Little Brown" "Bottle" is a fine product that can last for a long time and withstand trials. The original intention of BiRigi may be reflected in its persistence in natural grains. Even if the trends are constantly changing, it is still willing to spend a lot of time and money on its products.