On May 25, in the "Big V Arrival" column of the East-West Conference, Mr. Nie Shijian, the founder of Chongerxiang and the general manager of Beijing Bailin Kangyuan Biotechnology Co., Ltd., accepted the reporter from Lu Yike, a cooperative media of the East-West Conference interview. By introducing the Beloved fragrance brand, Mr. Nie showed us the image of a technology research and development enterprise famous for its probiotics in the industry and outside the industry.

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Twenty years of ups and downs have allowed Chongerxiang to flex its muscles in the emerging pet market, leveraging the experience accumulated over more than 20 years by its predecessor, the Beijing Nutrition Source Research Institute, and combining it with the urgent needs of front-line clinical veterinarians. , Chongerxiang’s products have been developed specifically for the clinical nutritional functions of front-line pets. So far, it has developed more than 40 products to meet the clinical needs of countless pet hospitals, playing an indelible role in shortening treatment cycles, restoring health and providing new and effective solutions to chronic nutritional diseases of pets.

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The reason why Chongerxiang is called "equal to probiotics" in the industry is because it developed the first domestically produced probiotics for pets in 2003. In line with the original intention of respecting life, Chongerxiang visited a large number of front-line clinicians and found that pets taking antibiotics when they have diarrhea often cause diminishing effects and damage to intestinal flora. At that time, Chongerxiang was doing research on human microecological preparations. Seeing this situation, it decided to apply human research results to the animal field, and developed this product specifically for dogs and cats. In 2005, it became popular at the Beijing Veterinary Physician Conference. Widely acclaimed. Since then, different types of probiotics have been developed to meet the different needs of animals.

< p>Introducing human medical technology into the pet industry, Beloved Xiang always adheres to the most essential respect for life, and tirelessly explores and tries on this road. Mr. Nie said: "Pets, we treat them completely as children and anthropomorphize them, so many of their needs should be to use human technology to solve their problems. In this regard, we have a unique technical background."

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The product that best embodies the concept of darling fragrance should be placenta products. This type of product can effectively improve the structure of capillaries and improve stillbirth and low survival rates caused by uneven maternal capillary nutrient transport during pregnancy and delivery. This product of Chongerxiang makes the survival rate of pet fetuses reach 100%, and each one is of balanced size.

Human beings have only been using incubators for a few decades, and Petr's attitude towards pet "babies" moved us.

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When talking about marketing strategies and challenges, Mr. Nie said that the marketing of Beloved Fragrance will be carried out based on the principle of authenticity and not exaggeration. Although Beloved is the leader in probiotics, it opposes the idea that probiotics can cure all diseases and believes that this is irresponsible to consumers. Since many of Beloved's products are carefully monitored by hospital doctors and prescribe the right medicine, this also greatly improves the quality of products. The effect of the medicine.

“Everyone cannot be self-disciplined in publicity, which will damage the industry and damage domestic brands. This is what I am most worried about.” Mr. Nie said.

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Mr. Nie also talked about the Eastern and Western Conference’s support for Beloved Incense, “We are old friends. The development of enterprises requires platform display. We regard the Eastern Conference as the most important It is an important meeting and we are fully prepared every time. At the same time, we would like to thank the Eastern and Western Conferences for their efforts in building the pet industry.”