The domestic pet industry is booming, and the market is showing a significant trend of consumption upgrading and demand refinement. In the era of Internet development, peers are all engaging in price wars. How should pet brands achieve differentiated competition and sustainable, high-quality products? Quality growth?

Pet industry experts interviewed domestic Hongrui Bio, a leading enterprise in the pet industry, its main brands include RedDog (hereinafter referred to as Red Dog). As the leading brand of pet nutrition and health products in China, it has specialized in dogs and cats for 13 years, and its ointment series products have been available for 11 consecutive years. Staying ahead, with cumulative sales exceeding 30 million units, it has obtained two major international certifications: the US FDA and FSMS.

On March 14, the first day of the 10th Shenzhen Pet Exhibition, Hongrui Bio held a 2024 brand conference titled "New Height of Scientific Nutrition", inviting leaders of industry associations, experts and professors, and industry experts. More than 20 guests, including senior figures, important partners and industry media, attended the conference.

With "Fine pet care, scientific choice" as the annual development theme

Red Dog proposed that pet health is the basis for industry development

In the future, the size of the pet market will Will continue to expand, the role of pets has transformed into family members, and consumers’ choices of pet health products are increasingly inclined to be scientific, personalized and functionally segmented.

Based on this change in the pet industry, Gong Wu, general manager of Red Dog, proposed the annual development theme of "Fine Pet Raising, Scientific Choice" for this brand day, including five scientific pillars,

1. [Nutrition Science] Deeply link with professionals in the veterinary field to build a solid pet nutrition research institute;

2. [Raw Material Science] Find better and top suppliers;

3. [Formulation science] Continuously improve the formula and focus on functional nutrition;

4. [Scientific research technology] Focus on scientific research technology to make products more effective and effectively solve health problems;

5. [Scientific Promotion] Collaborate between brands and channels, complement content and traffic, and empower brands to continue to grow.

Under the goal of a century-old brand, Red Dog stated that it will continue to improve product professionalism and brand appeal, continue to "strengthen the health care product category, develop specialized medical channels, and expand functional staple foods" with depth. Laying out the pet product line and service system, we are committed to providing pets with comprehensive and refined health management solutions from source to end, promoting the industry to enter a new era of refined pet nutrition management, so that every pet lover can It can easily achieve personalized and scientific pet raising goals.

In addition, this brand day We also specially invited Professor Hu Changmin, a well-known veterinary authority in the industry, to come to the scene to provide an in-depth analysis of the scientific mechanism behind the daily health problems of pets. Ms. Wei, the head of China of Sabinsa, the world's leading patented curcumin raw material manufacturer, talked about C3 turmeric compound. The obvious effects of animals in the prevention and treatment of joint diseases common to humans and pets. These links together constitute the highlight moment for the new product release of the representative product [Red Dog C3 Joint Series], which is a "new level of scientific nutrition".