On December 10, sorry dog, a coffee brand affiliated with pidan, officially opened for business. Sorry Dog is a "cat-friendly" coffee brand.

According to official reports, the brand is committed to giving cats a sense of security and allowing dogs to have a relaxing and free environment, so it has split "pet-friendly" into more clear "cat-friendly" and "cat-friendly" for indoor and outdoor areas. "Dog Friendly".

This time sorry dog The space design of the first store in the country applies the concept of "cat-friendlier" to every detail. It not only creates an artificial wooden mountain in the indoor space, a private cat box, a cat bowl rack, and a leash buckle, but also provides "touchable" and There are two kinds of "don't touch" signs to avoid passive social interaction, etc. The outdoor courtyard is created with a naturalistic gardening approach, selecting year-round ornamental and pet-friendly plants, such as pink grass, Mexican feather grass, Pennisetum grandiflorum, exquisite miscanthus and silver-leaf acacia. What’s interesting is that sorry dog ​​chose repeated words similar to being accidentally typed on the keyboard when being stepped on by pets, as well as the meaning of sincere apologies to puppies for brand visual design, breaking the traditional impression and highlighting the brand’s personality and attitude. connotation. Returning to the coffee shop itself, sorry dog ​​has launched three special blends named Suzhou River, Plant and Wooden Hillside, as well as regular products such as latte and iced Americano. Not only that, the store also sells cat food, bagels, etc. pidan is a brand that focuses on creating products for cats. It was registered in 2015. The brand quickly became popular with the "Snow House" cat litter box designed by founder Ma Wenfei in 2016. In 2018, it reached cooperation with more than 2,000 domestic pet stores.

This brand has also been favored by capital. In August 2016, it received angel round investment from Qifu Capital; in July and September 2017, it received angel round investment and tens of millions of yuan in Series A. Financing; in July 2018, it completed Series B financing of RMB 60 million; in 2021, the brand completed Series B+ and B++ rounds of financing.

pidan is currently on sale The products have covered multiple categories such as cat food, cat litter, toys, home furnishings, travel, clothing, beauty, cleaning and care, etc., with more than 300 SKUs. The pet market boom that started around 2019 will continue to be popular in 2023. , as of September 2023, a total of 20 financings have occurred in the domestic pet market, with more than half of the billion-level financing, and the total amount exceeds 1.2 billion yuan, which has exceeded the full-year data in 2022 and 2019, and is directly catching up with the peak of the pet economy in 2021. As a result, a number of new brands have been born in the market, and these new entrants have risen rapidly. Pidan launched the coffee brand sorry dog. On the one hand, it focuses on the pet category, and on the other hand, it also enters the coffee track. The opening of the first offline store also pushes the brand to a new stage.