Previously, Deloitte Consulting released a white paper on China's pet food industry in 2022. The report pointed out that my country's pet food market will be approximately 51 billion yuan in 2021, of which pet staple food accounts for approximately 86%. Pet snacks accounted for about 8%, but maintained a significantly higher growth rate than the overall industry. At the same time, affected by multiple factors such as the increase in the number of pet owners and the improvement in consumption levels, China's pet food market will continue to grow further in the future. Lidou, founded in 2016, is one of the pet brands that caters to consumers' new needs. Lidou has always insisted on innovation, with the goal of delivering a natural, healthy and convenient view of family life with pets, and continues to provide high-quality products and services for pet-loving families.

Lidou is one of the first brands in China to pay attention to the hypoallergenic cleaning needs of pets, starting from pet cleaning supplies and then to the pet food sector. , on the road of category expansion, Lidou gives full play to the advantages of its own brand laboratory, continuously expands the brand category line by developing exclusive formulas and insisting on using high-quality food raw materials, continues to create more refined pet products, and continues to provide Provide new solutions to the worries of pet owners in the new era. Take Lidou's newly launched superfood compound series as an example. The three new products include: Lidou's full-price staple food cat strips, Lidou's pet snacks corn silk hydration cat can, and Lidou's full-price chlorella staple food can for cats. . At the beginning of the research and development of Lidou's super food compound series, it advocated "concentrating on exploring the nutritional supplement effects of three super foods" and using "super technology" as a carrier to fully retain the nutrients of the food ingredients and improve the absorption rate of nutrients. Among them, three products respectively help to "rejuvenate hair", "replenish soup and water" and "enhance self-protection", and one-on-one specifically meet the common functional needs of cats as they grow. Since its launch, it has been deeply loved and recognized by pet families.

Lidou's three cat food series, which have been hot-selling: compound, nurturing and traceability, have become the choice of more pet families with their advantages of nutrition, safety and deliciousness, helping pets grow naturally and healthily.

As the scale of the Lidou brand continues to expand , and in the new era of pet consumption, the needs of pet owners have become more and more diverse, and Lidou has also faced new challenges. Products and services must be updated and upgraded in order to win the trust of more consumers. . During this period, Lidou was ranked among the top 10 cat food brands on JD.com, which strongly proves that Lidou's product quality and technology are continuously improving, and the recognition and reputation of the Lidou brand have been steadily improved. In the future, Lidou will continue to strengthen the core competitiveness of the brand, create more high-quality products for Chinese pet-raising families, and continue to protect the health of pet-raising families.