pidan's new pet travel box won the German IF DESIGN AWARD in 2024 and the Taiwan GOLDEN PIN DESIGN AWARD in 2023.

As a "cat-first" brand, pidan has repeatedly made great achievements in product design in the nearly 8 years since its establishment. It has won awards in packaging design and packaging design, and has attracted more attention and love due to its design. The pidan designers who stand behind the product play a very important role in the birth of the product. Through the designer's perspective, we can better see the "cat-first" thinking behind the product and the care and sensibility conveyed by the design. pidan Daily also hopes to let everyone see a more vivid pidan in the form of interviews with designers.

1. How did you start to conceive of the pet travel box product?

Many cat owners should have this experience. Every time I prepare to pack my suitcase for going out, my cat will consciously lie in it and not want to come out. Since cats like boxes so much, and the box itself is very sturdy and easy to move, you might try to design a movable travel box for cats. It is hard enough to provide good protection to the cat, and allows the owner to easily save effort and see the world with the cat.

2. What is the most important part of the design of this travel suitcase?

The most important thing is the cat’s safety. The firmness of the box itself can provide good support, and the cushioned wheels and soft cushions inside the box can help filter out bumps. The ventilation of the space inside the box is also very important. The addition of a fresh air system can achieve active ventilation, which can greatly improve the comfort inside the box even in a relatively stuffy environment.

In addition, the cat’s mental health also needs attention. The proportion of the travel box window can not only provide a relatively wide field of vision, but also allow the cat to have enough space when he wants to rest. Block out and not be disturbed by external conditions.

The lighting system can better observe the state of the cat in a relatively dark environment. At the same time, the brightness of the light turns on and off gradually changes, which also hopes to reduce the risk caused by sudden changes in light. Stimulate.

3. Compared with traditional cat bags, travel boxes expand more usage scenarios, such as being suitable for short trips. What other scenarios do you want to realize at the product level in the future?

Recently, I met a lot of cats in the sorry dog ​​cafe on the first floor of pidan. Some cats can easily Standing on the owner's shoulders, maybe you can design a shawl to be worn on the owner's body to increase the use area of ​​​​the shoulders, while ensuring high visibility, so that the cat can lie down and rest when it is tired from standing (laughing).

And we have designed a "cat box" for cats in the cafe to provide cats with a private resting space when they go out. Everyone is welcome to bring cats to the cafe.