Recently, RedDog, the leading brand of pet nutrition and health care products, announced that it has launched the "Dragon among Cats Welcomes the New Year" New Year pet-themed gift event with the animation IP "My Dad is a Dragon". Both parties jointly launched the Dragon The annual limited-edition co-branded "Dragon in Cats" gift box also created the popular short video "Dragon Repays a Kindness".

Red Dog stated that as a pet brand that has been established for ten years, this time The co-branding with "My Dad is a Dragon" not only allows the brand to break through existing consumer groups, but also promotes Red Dog to take a step further on the road of brand rejuvenation. Based on the brand's deep cultivation in the field of scientific nutrition, it will serve more consumers. The young poop shoveler conveyed the concept of scientific pet raising.

Tianyuan Pets cooperates with Yum Software

Recently, Tianyuan Pets announced that the launch meeting of the E3+ digital platform construction project in cooperation with Yum Software was officially held. It is reported that this project will help Tianyuan Pets optimize The digital management system integrates channel resources to achieve inventory management and provides support for the digital transformation and upgrading of its domestic business.

This project covers all entities of Tianyuan Pet’s domestic business, including the two major businesses of supplies and food. It will focus on building a marketing channel inventory management (building global inventory sharing of Tianyuan Pet’s domestic business to achieve omni-channel integration). Inventory operation model), integrate online and offline channel unified management (complete all-link fulfillment of Tianyuan Pet’s domestic business and improve contract performance capabilities, and strengthen inventory turnover), realize integrated business and financial management (build Tianyuan Pet distribution business system , to achieve several major goals including dealer order coordination, settlement and other system construction).

Shenzhen Futian District issued policies to support the development of the pet industry

In order to tap consumption potential and stimulate market vitality, Futian District has introduced 13 relevant measures (referred to as: Thirteen Consumption Measures).

The Thirteen Consumption Articles stated that in order to promote the development of the pet industry, Futian District plans to increase efforts to introduce leading companies in the pet food industry, and promote the optimization of supporting facilities and service systems in business districts and parks, and introduce social Attribute pet business formats to create a pet-friendly atmosphere and image, and support business districts and enterprises in organizing pet-themed consumption promotion, exhibitions, competitions and other related activities, and provide corresponding activity support of up to 1 million yuan.

Shanghai City Hall launches pet-friendly park query

Recently, Shanghai launched a new [park service query] function, which integrates "pet-friendly", "tent rest", "kite-friendly" "Outing", "sports and fitness" and other functions are integrated into one. Realize “one-network query” of city park information across the city. In recent years, the number of urban parks in Shanghai has continued to increase, reaching 477 so far. Each park strives to improve service quality and management levels, continuously promotes the opening and sharing of green spaces, and enriches park entertainment content.

Wuhai Airport launches pet leisure area

Recently, Wuhai Airport innovatively launched the "Pet Leisure Area" pet service project. It is reported that the "Pet Leisure Area" is set up in the waiting area. The area on the south side of the terminal building not only meets the needs of ventilation and rain protection, but also can be effectively isolated from other passengers. Since pets cannot enter the terminal, the "Pet Lounge Area" is equipped with exclusive self-service pet cages. The pet cages include cat kennels and kennels. Large kennels and small kennels are set up according to different dog breeds. All pet cages use electronic password locks. Passengers can scan the code to unlock and temporarily store their pets in the cage for lock management. In addition, the "Pet Lounge Area" is also equipped with exclusive pet restrooms, including cat restrooms and dog restrooms. Among them, the cat bathroom is equipped with cat litter, a special bedpan and a box-type toilet; the dog bathroom is set up in an exclusive open area, which is more in line with the dog’s defecation habits. It also provides dog owners with poop paper and poop bags for convenience. Dispose of pet waste.