PIIS New Product Daily丨Two Lucky Foxes launch new pet toys, positioned as paper-making toys that grind teeth and make sounds to relieve boredom

PIIS New Product Daily丨LORDE launches new cat litter, innovatively adding deodorizing small black core particles

pidan talks to ABCD about the information value of brands: Design is to make things simple, not to complicate them

pidan丨The road to transformation of all pet categories in the new field of pet social interaction

pidan global purchasing channel update

Analysis of pidan cat food, 10% freeze-dried and unrivaled in price/performance, has sold a total of 80,000 packages (there are 10 free cat foods at the end of the article)

pidan Ma Wenfei: Aesthetic unity is the starting point for brand efficiency | Company Research No. 38

pidan Ma Wenfei: Innovation is not a narrow word game on functional description, but a redefinition of categories

How was pidan’s first coffee shop designed?

pidan: Who are you among countless people who are similar to you? What to become? Why? Why?

pidan｜Efficient supply chain leads to 400 million sales and a better pet life

pidan | The road to brand transformation from pet products to all pet categories [Tomson & Johnson Brand Research Institute]