Looking back, when we first decided to establish the original pet brand, the quality of domestic cat food was uneven, and false propaganda was flooding the entire cat food market. Many cat owners lacked relevant knowledge and followed the trend in food selection. The cat concept even stops at feeding cats leftover food.

Facing this situation, we still want to use our own power to change some situations, so that more cat owners in the country can know how to raise pets healthily and choose the food that cats really need.

▶"Now, how far are we from this goal?"

01

Using the layout of cats’ habits, all nutrients are stuck at the demand points

Originally just established R&D The department made a product layout, and later there were some new innovations, all for the purpose of making cats healthier.

Dr. Zhang shared: "The evolutionary history of cats is the general framework for making cat food. The living habits of modern domestic cats are the fulcrum of making food, which solves the real needs of cats that are subtle and easily ignored by cat owners. Very important, directly related to the health of the cat. ”

✘Refuse to copy and paste

There are no shortcut keys for making food✔

Originally, you can play at your own pace. Seeking progress every time

Recipes with a raw bone and meat ratio (canned food, meatloaf) follow the cat’s real hunting needs and are as close to the original natural food composition as possible.

Cats When Food Companion and "freeze-dried double cat food" crazily entered the market, we were not in a hurry to follow. Instead, we repeatedly demonstrated its health and scientific nature, and first introduced the concept of "companion"

Many self-media people believe that cat nutrition and health care products are It’s an “IQ tax”, but considering the nutritional needs of cats at different ages and physical conditions, many trace elements require additional supplements to make cats healthier.

We have created a comprehensive system to always Focusing on "cat health", we strive to be more complete and profound in exploring the ceiling of cat food.

02

The theory of evolution of knowledge, rejecting wrong common sense, and deciding the tone with one "poke"

Having good products is not enough, without correct and healthy maintenance, no matter how beautiful the clothes are, Food is useless.

A professional pet-raising consultant team was originally established to convey healthy pet-raising concepts to pet-raising parents at the nearest distance and as soon as possible, popularize pet-raising methods, and solve daily pet-raising problems. "Many cat-raising companies in Europe Families will treat the cat as a member of the family, understand it in all aspects, receive knowledge training before raising a cat, and take care of the cat more carefully than taking care of themselves," said Dr. Zhang.

As a growing domestic cat food brand, we need to move forward with the times. What we have to do is not just product output, but also pay attention to the superstructure and make progress together with parents.

03

If you don’t have it yet or it’s not enough, then create it

▶ "Originally, the requirements for yourself are always higher! ”

#Implement details, focus on attentiveness

In order to make the original product more detailed and in-depth, we consider the nutritional needs and stage needs of cats at different stages, Together with Dr. Zhang, we explore new academic results on cat nutrition and health.

In view of the wide range of cat food on the market We and Dr. Zhang listed out a complete set of optimization plans for the existing doubts about "real protein", "effective conversion of lysine", "balanced nutrition" and other detailed problems; osteoporosis is a problem in elderly cats, especially in females. For older cats, adding “supplements” (vitamin D and calcium) to cat food also requires more thought. Later, we will present these results one by one on the original product and further explain them to parents.

#Beside the office is the feeding laboratory

Theory in the left hand, practice in the right hand. After establishing the Canine and Cat Food Nutrition Research Center, the Agricultural University and the Agricultural University decided to jointly build a feeding laboratory. With more rigorous testing and observation, you can closely observe the cat’s reaction to food trials anytime and anywhere.

// Big data understands you, and it also understands your cat

Send truly widely beneficial, visible nutrition into your cat’s mouth, making every cat owner who eats it feel more energetic and more energetic than a "scumbag shoveler" lying flat. A hundred times more energetic.

#Let the domestic pet industry have a loud and correct voice of knowledge!

There is a lot of cat-raising information and popular cat science circulating on the domestic Internet, but there is also a lot of incomplete and unobjective information that makes parents more and more confused...

// Only with principles can we come up with methodologies

//Break knowledge blind spots

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In addition to solving doubts about cat food nutrition from a professional perspective, we also plan to learn from the Belgian system theory of healthy cat raising, sort out the knowledge of healthy pet raising, help parents correct misunderstandings, and make scientific pet raising knowledge popular in the country. Pet circles are becoming popular.

#I never forget my original intention!

A concept, a product, an effort

No matter it is the past or the future

No matter how difficult the situation ahead is

We have only one purpose——

——Let cat owners live longer and healthier. By your side

For this

We will do our best!