Bad money drives out good money, but good money cannot distinguish bad money. Many founders with a craftsman spirit say that my products have good raw materials and good craftsmanship, so the cost is high and they are expensive to sell. However, users have gone to buy cheaper competing products, which has taken away the market, making it difficult for us to make and persist in making it. Good product!

This is a sad reality, and it is also Pinyue’s determination to make good products sell well through marketing design.

Lonno freeze-drying has been sold for several years. The founder is a pet food professional professor who started his own business. Why can’t a good product sell well? Why is it easier to sell after the Pinyue marketing changes?

Today we use the case of Lonnuo freeze-dried snacks to share how to help you find the difference and establish differentiated feature positioning. We hope it will be helpful to you.

Pin Yue said: If you put more thought into it, there will definitely be a difference. You can have a real experience. Find a place to look up at the starry sky and count the stars in the sky. From the first one or two stars, you will slowly find that more and more stars "pop out". In fact, they do not "pop out" suddenly. "Come", but they have always existed. Just because you become more and more focused, you will discover other things, see more stars, and experience different scenery.

If your quality is good and your costs cannot be reduced, you must put more thought into finding the differences between your products and those of your competitors. Only then can you win the battle, otherwise you will be considered as having the same value. Qualitative.

How can we put more effort into finding differences that make our products unique?

Mainly research and think from three aspects:

The first is to find the pain points of users,

The second is to find the shortcomings of competing products,