About the new product
Look for it on Baidu! I wonder what new products are out there nowadays? Worried that product updates are iterating too fast and you can’t catch up? Shenzhen Pet Exhibition’s newly planned [New Product Recommendation] column selects trendy new products in the industry and builds a network-wide new product release information station to connect good products with good channels and efficiently select products to solve supply chain difficulties! Issue 014 is coming!
New product introduction
Last week, Haizhige launched the first batch of full-price raw bone and meat staple food fresh bags for cats (dogs will also be available soon~) - Haizhige Pork buns with griddled sauce. As the first raw meat and bone staple food in the form of steamed buns to be launched in the country, Haizhige’s packaging this time can be said to be careless, and it also looks good when placed in the store. Chinese cats have to eat Chinese meat buns with sauce. Feed the meat buns to cats, and they will never come back!
Market Positioning
[Haizhige Sauce Pork Buns] is a full-price fresh raw meat and bone staple food bun for cats. The formula of the sauce meat buns was passed by Jingfei Yulu Laboratory The formula that is more suitable for the gastrointestinal tract of Chinese cats has been determined through multiple trials and verifications. Five major additives (0 phagostimulants, 0 preservatives, 0 colorants, 0 colloids, 0 cereals), the poop-scratcher will feel more at ease!
In addition to meeting the five major zero additives, Haizhige sauce meat buns also meet the national standards of the People's Republic of China, the European Union pet feed nutritional standards, the American Feed Management Association nutritional standards, and the international three-standard certification, so pet owners can feel more at ease~
The meat content of the sauced meat buns after removing the soup is 95%, and each bag has a crude protein content of 50%. All are provided by animal ingredients and 0 plant protein, which can meet the daily needs of cats. All nutrition.
Product Highlights
This time, the sauced meat buns still contain Haizhige’s trump card ingredient - zymosan.
Zymosan is a broad-spectrum immune enhancer that can significantly improve cats’ resistance to disease and stress. It can also promote vitamin synthesis and stimulate intestinal peristalsis, regulate the intestinal microecological environment, and assist Food digestion and nutrient absorption. Zymosan can also promote the development of immune organs and increase the cat's metabolism, thereby improving the cat's immunity and protecting the healthy growth of the cat.
In addition to the trump card ingredient zymosan, an additional rare substance - bonito protein peptide is added.
Bonito protein peptide is a rare protein extracted from the heart balls of bonito. Each bonito can only extract about 0.1g of protein peptide. Bonito protein peptide can improve the skin's water-locking ability. , accelerate skin metabolism, and play a role in protecting the health of your pet's skin. At the same time, it can also promote the formation of bones, increase the toughness and density of bones, help newborn cats grow, and make bones stronger.
Ω-3 is a fatty acid that cats cannot synthesize by themselves. It is also an essential element to maintain the development of cats. It is extremely helpful in aspects such as heart and brain development and fur care of cats.
In terms of fish oil, Haizhige sauce meat buns choose German BASF fish oil. BASF's omega-3 production base can produce highly concentrated products containing 90% omega-3 through 7 purification steps, which is convenient for cats to efficiently supplement omega-3 fatty acids without harming their liver. Most cats don’t like to eat fish oil because it has a fishy smell. This fishy smell is actually the product of rancidity and oxidation of the omega-3 oils in fish oil.
Based on the fact that "Ω-3 is easily oxidized", we tried various dosages and finally tried a more acceptable fish oil with a small amount of fishy smell.
For this new product, Haizhige has also prepared matching table cards and pop-up cards for the majority of stores for shelf display.
Brand Story
The Haizhige brand is affiliated to Beijing Jingfei Yulu Biotechnology Co., Ltd. Haizhige adheres to the advanced food production concept and targets the eating habits and physical characteristics of cats and dogs. Carry out improvement, research and development, and launch pet food and pet snack products covering all ages. Haizhige adheres to the principle of quality first, selects fresh meat for all products, and combines it with high-standard production processes to provide pets with a high-quality life based on their health and nutritional needs and create a safer, nutritious, and considerate environment. product and service. Really fresh meat, really healthy, the best pet food is Haizhige!
Channel Cooperation
Haizhige Sauce Pork Buns are now on the market. If you are interested in cooperation, please contact Haizhige’s business manager: Manager Zhang, WeChat: qqbabe725, Tel: 18600485695.
Contact us
“Insist on being a pet show with attitude”! Shenzhen Pet Exhibition continues to pay attention to new product trends in the industry. The [New Product Recommendation] column releases information on new products in the pet industry from time to time, so stay tuned! For new product release cooperation and searching for new product resources, please feel free to contact us.
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