About the new product

Look for it on Baidu! I wonder what new products are out there nowadays? Worried that product updates are iterating too fast and you can’t catch up? Shenzhen Pet Exhibition’s newly planned [New Product Recommendation] column selects trendy new products in the industry and builds a network-wide new product release information station to connect good products with good channels and efficiently select products to solve supply chain difficulties! Issue 016 is coming!

New product introduction

Current The age structure of domestic pet dogs indicates that the number of elderly dogs will further increase in the future.

The 2019 domestic pet age survey data provided by Ping An Securities Research Institute shows that the proportion of senior dogs over 8 years old has reached 18.6%, and the number exceeds 10.23 million.

Based on this projection, a large number of pet dogs will enter old age from 2022 to 2026. Regardless of death factors, the number of elderly dogs aged 8 to 14 will increase to approximately 32.47 million by 2025. The pet economy has entered an "aging" era.

Pet dog age structure in 2019 and number changes in 2020

(Data source: iResearch, Ping An Securities)

[Jianli] After 4 years The formula and technology have been accumulated, and the "baked soft food for middle-aged and elderly dogs" has been launched to provide a more suitable nutritional staple food for middle-aged and elderly dogs over 6 years old.

In terms of technology, taking into account the oral and dental problems, reduced kidney metabolism and gastrointestinal function of middle-aged and elderly dogs, baked soft food may be one of the best eating options for elderly dogs.

In terms of nutrition, the nutritional needs of middle-aged and elderly dogs are vertically subdivided into brain function, heart function, gastrointestinal function, skin function, immunity, etc., by adding 10% longevity food (sea cucumber peptide, coenzyme Q10 , medium chain fatty acids, inactivated probiotic EC-12, etc.), bringing more comprehensive care and repair to middle-aged and elderly dogs.

Market positioning

One day I suddenly discovered that the furry kid who had been by my side seemed different.

Being aware of their aging may seem like a momentary feeling, but resisting aging and ensuring longevity is a cumulative process.

Children gradually enter middle age from about 6 years old. As parents, how can we make their old age more comfortable and stay with them longer? The first thing to pay attention to is diet.

[Jianli] Baked soft food for middle-aged and elderly dogs is not only suitable for elderly dogs to eat and alleviate various health problems of dogs during this period; it is also necessary to prevent problems before they occur, from the perspective of anti-aging in middle age. Get it and provide them with a better life experience. Targeted addition of 10% longevity food can truly strengthen the body and extend life span.

Product Highlights

1. Unique Baked "Soft" Grains

Continuing the signature low-temperature baking process, we select fresh ingredients and bake them to create "unique" soft grains. The grain particles are soft, tender and fragrant and are more suitable for middle-aged and elderly dogs. They can chew without stress and reduce picky anorexia caused by oral and dental problems.

Low-temperature baking at 80°C for up to 4 hours retains the healthy and pure moisture in the ingredients. The 26% moisture content of the dog food particles can replenish moisture simultaneously during the dog’s eating process, thus alleviating the root cause of the disease. Kidney metabolism problems in older dogs.

The soft and tender pellets of baked soft food are more easily digested and absorbed by the intestinal tract of middle-aged and elderly dogs with weakened power than other dog foods with a crisper and harder texture, reducing gastric bloating or vomiting after meals. food situation.

2. Add 10% longevity food in a targeted manner to improve the quality of life starting from anti-aging.

3. Packaging for freshness and irradiation sterilization to ensure that every bite is high-quality fresh. Nutrition

[Jianli] has insisted on "inner bags for freshness preservation" since the birth of the brand, and "baked soft food for middle-aged and elderly dogs" also continues our persistence. It adopts a built-in small bag with 110g quantitative packaging design, which meets the dog's 1-2 day intake. Open the bag and eat it before meals to ensure that you can eat the freshest food every time; each bag can be divided into 1-2 days. It also avoids bacterial growth caused by dog ​​food being left in the food storage bucket or food bowl for a long time.

At the same time, in order to ensure the safety and hygiene of baked soft food with high water content, [Jianli] adopts CNNC’s 24-hour irradiation sterilization technology. Products produced on that day must enter the irradiation warehouse on the same day, and are completely Can reach commercial sterile export standards.

Brand Story

Jianli Founded in 2016, Lili acquired its own factory in 2017 and took the lead in developing, producing and branding low-temperature roasted fresh meat staple food in China. In order to fully grasp the quality of our products and ensure that every bite that pets eat is clear, we established our own factory just to find and develop more delicious and healthy food for our pets.

Channel Cooperation

Jianli looks forward to cooperating with pet stores, pet hospitals, pet homes, e-commerce channels, dealers, etc. across the country. If you have any intention of cooperation, please contact: Han Bin (Ms.) Contact number: 18624269369 (same as WeChat)

Contact us

"Insist on being a pet exhibition with attitude"! Shenzhen Pet Exhibition continues to pay attention to new product trends in the industry. The [New Product Recommendation] column releases information on new products in the pet industry from time to time, so stay tuned! For new product release cooperation and searching for new product resources, please feel free to contact us.