About the new product

Look for it on Baidu! I wonder what new products are out there nowadays? Worried that product updates are iterating too fast and you can’t catch up? Shenzhen Pet Exhibition’s newly planned [New Product Recommendation] column selects trendy new products in the industry and builds a network-wide new product release information station to connect good products with good channels and efficiently select products to solve supply chain difficulties! Issue 002 is coming!

Introduction to new products

On September 27, 2022, Xinyuan Development Bao launched a new product, the Zhizhen series of cat food at the press conference. The series is divided into two types of cat food, to Zhenyuanshi full-price grain-free cat food: scientific nutrition plan - designed for indoor adult cats aged 1-7 years old; Zhenyuanshi low-temperature and slow-roasted full-price cat food: precise nutrition plan - designed for the maintenance of ideal body shape for 1-7 years old Adult cat design is required. The two types of food cater to the needs of different types of cats, meet the nutritional needs of cats, and only provide cats with the most appropriate nutrition.

Market positioning

New definition of Zhizhen series products: scientific, transparent and safe

New product launch conference by listening to the real needs of pet owners , deeply interpret pet nutrition, explore the real needs of dogs and cats, and specialize in scientific feeding programs for dogs and cats. The Zhizhen Yuanshi nutrition plan was launched, and the six-fold safety guarantee system was introduced to explain the definition of product safety.

Using a low-temperature and slow-roasting process to retain the natural nutrients and fresh meat content of fresh ingredients to the greatest extent. By baking at a constant temperature of 90°C, health risks are greatly reduced. In addition, the low-temperature baking process can also reduce the burden on the gastrointestinal tract and promote the absorption and utilization of nutrients by cats.

Product Highlights

Quality First, Safety Guarantee

Quality first is always the first priority. Xinyuan focuses on proposing the "6-fold safety guarantee system" to make products Become more transparent, strictly control every detail, and strive to be as scientific, rigorous, and open as possible. The Zhizhen Yuan Food series is developed by a veterinary team and a professional pet food R&D team through in-depth analysis of safety, nutrition, scientific and other empirical data.

6 major safety guarantees

1. Submit batches for inspection, qualified and compliant

2. Own factory, open and transparent

3.10 million product liability insurance, giving pet owners more peace of mind

4. One bag, one code, full traceability

5. Safe feeding test to ensure product quality stability< /p>

6. Raw material suppliers are transparent and safe and controllable

“Highly transparent” cat food

1. Raw material suppliers are open and transparent

2. The nutritional effects of raw materials in formula design are transparent

3. Production process records are fully transparent

4. Product test reports are open and transparent

Balanced proportions, scientific Nutrition

Zhizhen Yuanshi puffed full-price cat food - designed for indoor adult cats aged 1-7 years old

High protein, low starch, maintain ideal body shape

The digestibility of pepsin is as high as 95%, which facilitates the absorption and utilization of nutrients

Contains yucca extract, which is helpful for absorbing fecal odor

Adds psyllium to promote gastrointestinal motility

Unique particle design fits the cat’s bite pattern

Zhizhenyuanshi low-temperature slow-roasted full-price cat food - designed for adult cats aged 1-7 years old who need to maintain ideal body posture

99.9% animal protein, providing comprehensive nutrition for growth and development

With the addition of pepsin & lipase, the digestibility is as high as 97%

90°C low-temperature slow baking process locks in natural nutrients

Does not contain starch and helps maintain a healthy body

Brand Story

Letter Yuanfabao has been focusing on the field of dog and cat nutrition for more than 50 years, accompanying the growth of more than four generations of pets. Since its establishment, it has been adhering to the purpose of "respecting life and focusing on pet health maintenance" and producing pet products with the rigorous spirit of pharmaceuticals. We are committed to using the power of science and technology to develop products that pets really need to help solve their nutritional and health needs.