With the development of the economy and the continuous improvement of people's living standards, the role of domestic pets has gradually changed from companion pets to family members. In addition, with the rise of trends such as "cloud pet raising" on social media, pets The market popularity continues to increase and the scale continues to expand. Data reported by iResearch shows that the scale of my country's urban pet market will be close to 300 billion yuan in 2020, and it is expected that the scale of my country's pet industry will reach 445.6 billion yuan in 2023.

Faced with the huge market space, foreign pet brands are actively seizing the domestic market. Now a situation has been formed in which imported high-end grains have firmly occupied the top area of ​​the domestic pet food market. Aspiration, GO, and Aikenna Other brands have achieved doubling growth, among which Aikena has even increased by more than 210%.

High-end pet brands occupy the Behind the market is inseparable from the high-quality service and support of Yichong Technology. It is understood that Yichong Technology has reached strategic cooperation agreements with brands such as Desire, Aikena, Fengqu, and Yizhixuan to help them expand the market and build reputation. , to promote the double growth of brand marketing power and sales performance. So far, Yichong has cooperated with more than 1,300 pet brands around the world, nearly 50% of which are imported brands, with a total online product volume of more than 60,000, and has developed into the domestic general agent of dozens of the world's top pet brands.

The cooperation between Yichong and brands can achieve "1+1>2" or even stronger effects. Taking Hills as an example, Yichong formulated a "" Quickly completing the core operation of the brand "0-1", sales reached 7.5 million in just 12 months after opening the store. In addition, Yichong Technology also assisted Baili's popular freeze-dried series to sell 40,000 packs in one year, Desire and Aikenna During the epidemic, sales exceeded 10 million in three months after going online, and Natural Balance became the only award-winning brand in the pet category of Tmall International TG1000 Global Partner Ceremony... By providing differentiated operations for different cooperative brands, Yichong Technology uses a professional team and deep knowledge resources, paving the way to success for each brand.

Today, Yichong Technology has become a core service provider and a gold star service provider certified by Tmall International. It has built the largest brand service matrix in the industry and created a pet product consumption platform Epet Mall and Pet Store. The three main service modules of the empowerment platform Tapin APP and the pet brand online operation management platform Hangzhou Yichong have formed a complete brand service system and helped complete the rooting and growth of many overseas high-quality brands in the domestic market.

As we all know, PetSmart is The largest pet supply store in the United States was born in the 1980s when the U.S. pet market exploded. It is a global pet chain giant. It currently operates more than 1,600 offline retail stores in North America, ranking among the "Top 100 U.S. Retailers" in 2020. "No. 39 on the list. In 2020, Yichong reached a strategic agreement and cooperation with PetSmart, becoming its only strategic partner in China. PetSmart authorized Yichong to open an official online flagship store in the Chinese market, and introduced PetSmart's own brand for omni-channel sales and brand building in China. . Winning the favor and trust of PetSmart further proves Yi Chong’s irreplaceable industry status.

Whether it is from the perspective of industry data, qualifications, honors or brand selection, Yichong has become the preferred cooperation platform for international pet brands to enter China. Yichong Technology stated that it will continue to work with high-end pet brands in the future to promote the further stability and maturity of the pet industry.