In recent years, the pet medical market has further grown in size and has become the second largest segment of the pet market after pet food. Data show that my country's pet market has exceeded 400 billion yuan, of which the pet medical industry sector accounts for about 100 billion yuan, accounting for 29.2% of the overall pet market. Others in the industry pointed out that as people's concept of pet health changes, pet owners have a more prominent attitude towards medical diagnosis and treatment that cherishes the life of their pets. Pet insurance is the special service item with the highest investment willingness among pet owners. Against this background, many insurance institutions are focusing on the field of pet insurance. At the same time, the types of pet insurance are becoming more and more abundant. The popularity of pet insurance can be gauged from the popularity of the insurance technology company Zhongan Insurance’s booth at the Asia Pet Expo.

From November 3rd to 6th, the 24th Asian Pet Expo was held grandly in Shenzhen. Domestic and foreign high-end pet clothing, food, housing, transportation, medical care, training and other brands gathered together for an annual event. At the grand event, insurance technology company Zhongan Insurance debuted with its pet medical insurance flagship product and pet health ecological service matrix, leading a new wave of pets. It also set up an exclusive booth to provide massive pet medical insurance (trial version) and pet blood type genetic testing. Cards and other value-for-money benefits have attracted many pet lovers to visit the exhibition and received a lot of recognition and praise. It has also officially announced the launch of the "Tender Treatment of Stray Animals" public welfare alliance to promote the harmonious relationship between people and pets in the whole society.

“Pet insurance” has become a high-frequency word, and many insurance companies have launched pet insurance, and insurance technology company ZhongAn Insurance is no exception. As a leading company in insurance technology, ZhongAn Insurance relies on the innovation engine of insurance technology to launch pet insurance products that can compensate for pet diseases and accidents, bringing new opportunities to the pet health and medical field. At this Asian Pet Exhibition, ZhongAn has added four new products: pet industry employee accident insurance, pet food safety insurance, pet consignment protection insurance, and pet anesthesia accidental death insurance. It hopes to use insurance technology innovation to empower and upgrade pet ecological closed-loop capabilities. At the same time, Focusing on the risk needs of pet practitioners, we will build a professional health protection ecosystem for the entire life cycle in more scenarios.

To further develop the pet insurance market, in addition to enriching product diversity, we must also increase public awareness. In fact, the current awareness of pet insurance among pet owners is generally low, and there is a large protection gap in the penetration rate of pet insurance among pet owners. Based on this, Zhongan Insurance has set up an exclusive booth in the exhibition area. We hope to attract participating consumers to know and understand pet medical insurance, promote the concept of healthy and scientific pet care, use insurance technology to protect pet diagnosis and treatment needs, and at the same time reduce the financial burden of pet owners.

To promote the implementation of a beautiful lifestyle of "harmony between humans and pets", the living conditions of stray animals also deserve attention. At the Asian Pet Exhibition, Zhongan Insurance officially announced that it will join forces with Shenzhen community governments, media, and public welfare organizations to launch the "Tender Treatment of Stray Animals" public welfare alliance to contribute Zhongan's insurance power, technology and power to the tender treatment of stray pets at the grassroots level in Shenzhen communities. Service ability.

As a leading pet-friendly city in the country, Shenzhen has accumulated rich experience in the gentle management of stray pets. ZhongAn Insurance jointly launched the alliance call this time, hoping to call on the whole society to pay attention to the problem of stray animals and jointly create The beautiful new pet-raising life of harmony between people and pets will push the entire pet market towards a more positive future.